Laundry Bundle
FailThe top 5 brands take 100% of clicks, so Laundry Bundle is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £152K/yr165K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 98 sellers
Flapen Score
Laundry Bundle against its category
The dotted line is the Grocery average. Past it, Laundry Bundle is stronger. Inside it, weaker.
Market
The Laundry Bundle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laundry Bundle 165K times last year and spent an estimated £152K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £152Ka year
- Top search term
- spring awakening57K searches a year
02 · Price
A sale here is worth £8.46.
Listings sell for £8.46 on average, from £2.27 to £18.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.46 that is £2K to £4K a year per listing.
- Average price
- £8.46under the $15 to $100 sweet spot
- Price range
- £2.27–£18.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #138 within Laundry. It carries 1,045 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 3.5%
- Average rank
- #138in Laundry
- Average rating
- 4.79 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,045per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Laundry Bundle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago

Lenor Laundry Perfume In-Wash Scent Booster 735g - Spring Awakening Up to 12 Weeks Non-Stop Freshness in Storage Granules
- Price
- £8.18
- Rating
- 4.8/5
- Reviews
- 1,525
- Age
- 1y ago

Lenor Outdoorable Fabric Conditioner 105 Washes 1.47L Spring Awakening - Ultra Concentrated Freshness
- Price
- £4.84
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 3mo ago

Lenor Outdoorable Fabric Conditioner 86 Washes 1.204l Spring Awakening Ultra Concentrated Freshness
- Price
- £3.76
- Rating
- 4.8/5
- Reviews
- 572
- Age
- 1y ago

Lenor Spring Awakening 250 Wash Fabric Conditioner 5 Litre
- Price
- £15.39
- Rating
- 4.8/5
- Reviews
- 8,492
- Age
- 5y ago
Trending
90-day click momentum
Lenor Outdoorable Fabric Conditioner 105 Washes 1.47L Spring Awakening - Ultra Concentrated Freshness
- Price
- £4.84
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 3mo ago

Bold & Lenor Laundry Bundle 3-Piece Bundle Set Midsummer Memories Sunset Blossom 32 Wash Liquid Gel Detergent 29 Wash Fabric Conditioner & 155g Scent Booster Long Lasting Fresh Fragrance
- Price
- £17.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago

Lenor Fabric Conditioner Spring Awakening 48 Washes 1488ml
- Price
- £3.25
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 5mo ago

Lenor Fabric Conditioner Spring Awakening 85 Washes 2635ml
- Price
- £5.22
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 6mo ago
Newest
by launch date
Bold & Lenor Laundry Bundle 3-Piece Bundle Set Midsummer Memories Sunset Blossom 32 Wash Liquid Gel Detergent 29 Wash Fabric Conditioner & 155g Scent Booster Long Lasting Fresh Fragrance
- Price
- £17.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Lenor Outdoorable Fabric Conditioner 105 Washes 1.47L Spring Awakening - Ultra Concentrated Freshness
- Price
- £4.84
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 3mo ago

Lenor Fabric Conditioner Spring Awakening 48 Washes 1488ml
- Price
- £3.25
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 5mo ago

Lenor Fabric Conditioner Spring Awakening 85 Washes 2635ml
- Price
- £5.22
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 6mo ago

Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Lenor86%
- Bold5%
- Moco4%
- Comfort3%
- Febreze2%
- Open — no brand owns it (0%)
Demand
Laundry Bundle search demand
Weekly searches over the year. Pick a range.
Search terms
Top Laundry Bundle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spring awakening57K/yr
- lenor spring awakening38K/yr
- spring awakening fabric conditioner15K/yr
- lenor spring awakening fabric conditioner14K/yr
- laundry bundle15K/yr
- washing bundle11K/yr
- lenor fabric conditioner spring awakening10K/yr
- washing bundle for laundry5K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Bundle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the smell was disgusting
not very strong smelling either
smells very different to what I normally buy
Marketing is out of hand
False advertising
NOT AS ADVERTISED
Same price has gone up on morrisons
I could have bought it cheaper elsewhere
Too expensive
Watery
Seems more watered down than the smaller bottles of detergent
It is larger
Oryginal small
Love
Smells fresh
Beautiful fragrance
Great fragrance
Amazing value
Great deal
Amazing price
Better than the cheap brands
Great quality and value and a speedy delivery 10/10
Excellent product
Fresh
Intense freshness
stay fresh for ages
It does everything you expect
Does the job
As described by the seller
Return
0.1% Return rate 23% Fixable by listing
Marketing is out of hand
False advertising
NOT AS ADVERTISED
the smell was disgusting
not very strong smelling either
smells very different to what I normally buy
Same price has gone up on morrisons
I could have bought it cheaper elsewhere
Too expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Bundle questions
Answered from the same tracked data.









