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Laundry Bundle

Fail

The top 5 brands take 100% of clicks, so Laundry Bundle is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£152K/yr165K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
79%top-5 click share · 5 brands · 98 sellers

Flapen Score

Laundry Bundle against its category

The dotted line is the Grocery average. Past it, Laundry Bundle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Bundle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Bundle 165K times last year and spent an estimated £152K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
10.9%
Market size, estimated
£152Ka year
Top search term
spring awakening57K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £2.27 to £18.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.46 that is £2K to £4K a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£2.27–£18.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #138 within Laundry. It carries 1,045 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
3.5%
Average rank
#138in Laundry
Average rating
4.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,045per listing
Listings tracked
12

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Laundry Bundle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£68K£91K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Lenor86%
  • Bold5%
  • Moco4%
  • Comfort3%
  • Febreze2%
  • Open — no brand owns it (0%)

Demand

Laundry Bundle search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Prime Day '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Laundry Bundle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring awakening57K/yr
  • lenor spring awakening38K/yr
  • spring awakening fabric conditioner15K/yr
  • lenor spring awakening fabric conditioner14K/yr
  • laundry bundle15K/yr
  • washing bundle11K/yr
  • lenor fabric conditioner spring awakening10K/yr
  • washing bundle for laundry5K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Bundle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell34%+0.45

the smell was disgusting

not very strong smelling either

smells very different to what I normally buy

Advertised Vs Actual Product12%−0.04

Marketing is out of hand

False advertising

NOT AS ADVERTISED

Value For Money7%+3.31

Same price has gone up on morrisons

I could have bought it cheaper elsewhere

Too expensive

Dilute/Watery5%−0.02

Watery

Seems more watered down than the smaller bottles of detergent

Size-Overall5%+0.08

It is larger

Oryginal small

Love

Smell50%+0.45

Smells fresh

Beautiful fragrance

Great fragrance

Value For Money24%+3.31

Amazing value

Great deal

Amazing price

Quality-Overall7%+0.67

Better than the cheap brands

Great quality and value and a speedy delivery 10/10

Excellent product

Freshness3%−0.01

Fresh

Intense freshness

stay fresh for ages

Advertised Vs Actual Product2%−0.04

It does everything you expect

Does the job

As described by the seller

Return

0.1% Return rate 23% Fixable by listing

Leak-Proof45%▅▃█▅▆█
Advertised Vs Actual Product20%▄▄▃▂█▃

Marketing is out of hand

False advertising

NOT AS ADVERTISED

Smell13%▄█▂▃▁▃

the smell was disgusting

not very strong smelling either

smells very different to what I normally buy

Value For Money4%▁▁▁█▁▁

Same price has gone up on morrisons

I could have bought it cheaper elsewhere

Too expensive

Compatibility-Overall3%▁█▇▅▁▁

FAQ

Common Laundry Bundle questions

Answered from the same tracked data.