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Laundry Bleach

Fail

Prices span $1.02–$13.55, mostly outside the sweet spot, so Laundry Bleach is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£39K/yr68K searches / yr
90-day growth
+46.7%search demand this quarter
Competition
82%top-5 click share · 8 brands · 70 sellers

Flapen Score

Laundry Bleach against its category

The dotted line is the Grocery average. Past it, Laundry Bleach is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Bleach market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laundry Bleach 68K times last year and spent an estimated £39K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+46.7%
Conversion, latest week
9.5%
Market size, estimated
£39Ka year
Top search term
laundry bleach20K searches a year

02 · Price

A sale here is worth £5.98.

Listings sell for £5.98 on average, from £1.02 to £13.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £5.98 that is £4K to £6K a year per listing.

Average price
£5.98under the $15 to $100 sweet spot
Price range
£1.02–£13.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Laundry. It carries 2,348 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#68in Laundry
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,348per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Laundry Bleach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

70

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Ecover45%
  • Dr. Beckmann13%
  • t&b enterprise10%
  • Vanish10%
  • AMAZE9%
  • Epished7%
  • Open — no brand owns it (2 brands, 6%)

Demand

Laundry Bleach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 11 of 12 months tracked

Search terms

Top Laundry Bleach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laundry bleach20K/yr
  • bleach for white clothes11K/yr
  • laundry bleach for whites10K/yr
  • clothes bleach6K/yr
  • bleach for clothes5K/yr
  • ecover laundry bleach4K/yr
  • fabric bleach5K/yr
  • clothes bleach white3K/yr
  • ecover bleach4K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Bleach

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stain Resistance31%−0.16

it came out stained blue

Ive had a couple of stubborn stains

Didnt remove stains at all

Functionality-Overall15%−0.11

Didn't work

saw no changes

Not an effective whitener

Color7%

it bleached my shirt

It is not colour safe

Whiter than white

Quality-Overall6%+0.72

didnt see any difference in clothes it was same as washing without it

not very good

Cheaper than other brands

Smell6%−0.01

Chlorine smell

Not as nicer scent left as other brands

the scent isnt right for me

Love

Value For Money20%+0.96

Worth buying

Good price

Amazing value

Quality-Overall15%+0.72

Great value and quality

Great product to use

Just as good as main brands

Smell9%−0.01

Nice fresh scent

doesnt smell too bad

Great smell

Advertised Vs Actual Product7%+0.54

Works as advertised

It does the job

Does exactly as described

Color7%

Brighter whiter whites

White

colors stay vibrant

Return

0.0% Return rate 23% Fixable by listing

Leak-Proof23%▁▁▁▁█▁

Granules every where

Smell18%▁▁█▁▃▃

Chlorine smell

Not as nicer scent left as other brands

the scent isnt right for me

Advertised Vs Actual Product14%▁▁▇▁▁█
Stain Resistance9%▁█▁▁▁▃

it came out stained blue

Ive had a couple of stubborn stains

Didnt remove stains at all

Functionality-Overall9%▁█▁▁▃▁

Didn't work

saw no changes

Not an effective whitener

FAQ

Common Laundry Bleach questions

Answered from the same tracked data.