Laundry Bleach
FailPrices span $1.02–$13.55, mostly outside the sweet spot, so Laundry Bleach is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £39K/yr68K searches / yr
- 90-day growth
- +46.7%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 70 sellers
Flapen Score
Laundry Bleach against its category
The dotted line is the Grocery average. Past it, Laundry Bleach is stronger. Inside it, weaker.
Market
The Laundry Bleach market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Laundry Bleach 68K times last year and spent an estimated £39K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +46.7%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £39Ka year
- Top search term
- laundry bleach20K searches a year
02 · Price
A sale here is worth £5.98.
Listings sell for £5.98 on average, from £1.02 to £13.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £5.98 that is £4K to £6K a year per listing.
- Average price
- £5.98under the $15 to $100 sweet spot
- Price range
- £1.02–£13.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Laundry. It carries 2,348 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 64%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Laundry
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,348per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Laundry Bleach products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Laundry Brilliant Bleach Stain Remover Powder Cleans & Brightens without Chlorine 1 x 400g
- Price
- £1.57
- Rating
- 4.3/5
- Reviews
- 3,210
- Age
- 17y ago

Dr. Beckmann Glowhite | maintains brighter white laundry | 5 In-Wash Sachets
- Price
- £1.02
- Rating
- 4.5/5
- Reviews
- 7,002
- Age
- 5y ago

Vanish Oxi Action Laundry Whitener and Stain Remover Powder 1kg For Whites
- Price
- £5.10
- Rating
- 4.6/5
- Reviews
- 7,950
- Age
- 14y ago

AMAZE Bleach Tablets Ultra Concentrated Bleach Tablets for Laundry and Home Cleaning. (32 Count Original)
- Price
- £13.55
- Rating
- 4.5/5
- Reviews
- 4,915
- Age
- 6y ago

ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago
Trending
90-day click momentum
ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

by Amazon Oxy Power Stain Remover Powder for Colours 1kg
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 1,656
- Age
- 1y ago

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago

Bio-D Laundry Bleach | 400g | Up to 26 Washes | Antibacterial Stain & Odour Remover | Allergy UK Accredited | Chlorine Free | 100% Naturally Derived | Vegan & Cruelty Free | Made in the UK
- Price
- £5.77
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 6y ago
Newest
by launch date
ACE Whites Bleach 1L Twin Pack Laundry Stain Remover for White Clothes Brightening & Whitening Formula Deep Clean Bleach Solution 2 x 1L Bottles
- Price
- £8.28
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 3mo ago

3x ACE Ultra for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £11.42
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11mo ago

ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £6.22
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 1y ago

2x ACE Ultra Floral for Whites Powerful Laundry Bleach for Brilliant Whites Deep Cleaning & Tough Stain Removal Formula Brightens & Revives Fabrics
- Price
- £8.51
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago

by Amazon Oxy Power Stain Remover Powder for Colours 1kg
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 1,656
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
70
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- Ecover45%
- Dr. Beckmann13%
- t&b enterprise10%
- Vanish10%
- AMAZE9%
- Epished7%
- Open — no brand owns it (2 brands, 6%)
Demand
Laundry Bleach search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Laundry Bleach search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laundry bleach20K/yr
- bleach for white clothes11K/yr
- laundry bleach for whites10K/yr
- clothes bleach6K/yr
- bleach for clothes5K/yr
- ecover laundry bleach4K/yr
- fabric bleach5K/yr
- clothes bleach white3K/yr
- ecover bleach4K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Bleach
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it came out stained blue
Ive had a couple of stubborn stains
Didnt remove stains at all
Didn't work
saw no changes
Not an effective whitener
it bleached my shirt
It is not colour safe
Whiter than white
didnt see any difference in clothes it was same as washing without it
not very good
Cheaper than other brands
Chlorine smell
Not as nicer scent left as other brands
the scent isnt right for me
Love
Worth buying
Good price
Amazing value
Great value and quality
Great product to use
Just as good as main brands
Nice fresh scent
doesnt smell too bad
Great smell
Works as advertised
It does the job
Does exactly as described
Brighter whiter whites
White
colors stay vibrant
Return
0.0% Return rate 23% Fixable by listing
Granules every where
Chlorine smell
Not as nicer scent left as other brands
the scent isnt right for me
it came out stained blue
Ive had a couple of stubborn stains
Didnt remove stains at all
Didn't work
saw no changes
Not an effective whitener
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Bleach questions
Answered from the same tracked data.









