Is lasagne sheets profitable to sell on Amazon United Kingdom?

The niche generates £152K/yr across 30 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the lasagne sheets niche?

10 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in lasagne sheets?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for lasagne sheets peak?

Demand peaks in Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the lasagne sheets niche?

Listings span £0.78–£9.04; the average listing price is £3.91 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

lasagne sheets

Worth a look

Shows searches that convert (21.0% search→purchase), but prices mostly outside the sweet spot ($0.78–$9.04) keeps it on the watch list.

Conversion

Incredible21.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great231.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£152K

£152K/yr · 185K searches

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Avg price

Bad£3.91

avg listing price — sweet spot $15–$100

Price range

Bad£0.78–£9.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lasagne sheets is a £152K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lasagne sheets market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £156K–£196K; units × avg price
Conversion rate: 21.0%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 2.0%
Avg brand age: 70 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

Morrisons65%
Dolmio11%
Iceland11%
La Famiglia Rana3%
Charlie Bigham's3%
Napolina1%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.5×

Open Trend

Top lasagne sheets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons The Best Beef Lasagne with Pancetta 400g

Morrisons£3.764.0★70 rev

Morrisons Lasagne 750g Tray

Morrisons£4.704.2★35 rev

Morrisons Italian Lasagne 1.3kg

Morrisons£7.884.6★18 rev

Morrisons Italian Beef Lasagne 400g (Frozen)

Morrisons£2.134.3★2,094 rev

Morrisons The Best Lasagne Al Forno 400G

Morrisons£5.084.3★1,037 rev

Newest

by launch date

Morrisons Deli Lasagne 750g

Morrisons£8.440 rev

2mo ago

Morrisons The Best Beef Lasagne with Pancetta 400g

Morrisons£3.7670 rev

8mo ago

Morrisons Italian Lasagne 1.3kg

Morrisons£7.8818 rev

10mo ago

Morrisons Lasagne 400g

Morrisons£3.8444 rev

11mo ago

Morrisons Lasagne 750g Tray

Morrisons£4.7035 rev

12mo ago

What buyers say about lasagne sheets

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall45%

“Lovely food”

Ease Of Use7%

“Easy to use”

Value For Money7%

“The best price for lasagna anywhere”

Flavor6%

“Good flavour”

Size-Overall5%

“Good size”

Quality-Overall5%

“Good product compared to everything else available on market”

Advertised Vs Actual Product3%

“As expected”

Ingredients-Overall2%

“The best vegetable Lasagne I have had so far, Always great”

Cooking Instructions2%

“To reply to the someones comment: Its not runny if you know how to prepare microwave food. which should be easy”

Freshness2%

“Very satisfied and fresh very tasty”

What buyers complain about

Taste-Overall19%

“Really disappointed in this lasagne”

Value For Money10%

“expensive and doesn't feed 2 people”

Size-Overall7%

“it looks small”

Flavor6%

“the beef just had no flavour at all”

Hard Feel5%

“leaves them hard”

Stale/Rotten/Spoiled5%

“Absolutely awful”

Chunk/Clump/Collection4%

“spoilt by the extraordinary amount of gristle in the mince”

Quality-Overall4%

“Not the best”

Ease Of Chewing/Swallowing2%

“lasagne pasta quite tough/chewy”

Nutritional Content2%

“maybe not diet friendly”

Common questions

Is lasagne sheets profitable to sell on Amazon United Kingdom?: The niche generates £152K/yr across 30 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the lasagne sheets niche?: 10 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in lasagne sheets?: Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for lasagne sheets peak?: Demand peaks in Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the lasagne sheets niche?: Listings span £0.78–£9.04; the average listing price is £3.91 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.