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Large Chocolate Bar

Fail

The top 5 brands take 100% of clicks, so Large Chocolate Bar is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£134K/yr212K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 66 sellers

Flapen Score

Large Chocolate Bar against its category

The dotted line is the Grocery average. Past it, Large Chocolate Bar is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Chocolate Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Chocolate Bar 212K times last year and spent an estimated £134K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
5.9%
Market size, estimated
£134Ka year
Peak month
May11.2× the quietest month
Top search term
large chocolate bar50K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £3.74 to £18.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £10.66 that is £21K to £27K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£3.74–£18.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£27K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #347 within Chocolate Candy. It carries 3,064 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
45%
Out of stock, average day
12.5%
Average rank
#347in Chocolate Candy
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,064per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Large Chocolate Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£20K£40K£60K£81K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Cadbury79%
  • Chocohugs9%
  • GALAXY5%
  • Amamitrade4%
  • SHANZA DEPARTMENTAL'S3%
  • Open — no brand owns it (0%)

Demand

Large Chocolate Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.2×

Search terms

Top Large Chocolate Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large chocolate bar50K/yr
  • dairy milk 850g22K/yr
  • cadburys dairy milk chocolate 850g12K/yr
  • large dairy milk chocolate bar14K/yr
  • 850g dairy milk chocolate bar22K/yr
  • large cadburys chocolate bar12K/yr
  • cadbury dairy milk 850g9K/yr
  • large chocolate bars8K/yr
  • cadbury chocolate 850g5K/yr
  • extra large chocolate bar7K/yr

Reviews and returns

What reviews say buyers love and hate about Large Chocolate Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.51

Small

was disappointed with the size

HUGE

Taste-Overall18%−0.02

Tastes like soap

Tastes a bit different for some reason

Tastes disgusting now

Value For Money16%−0.07

Waste of money

Too expensive

Expensive

Quality-Overall7%−0.08

Poor quality chocolate

They have destroyed what used to be a high quality product into something that is far away from having its original chocolate taste

Poor quality

Durability6%+0.40

didn,t last long

Once the family got the hold of it i dont think it lasted a week

Didn't last long

Love

Taste-Overall32%−0.02

Lovely chocolate

Always yummy

Deliciously Delicious

Gifting Purpose20%+3.00

Great gift for someone special

Great treat to gift

Good gift

Value For Money19%−0.07

Excellent value

Good price

Great value

Quality-Overall6%−0.08

Brilliant quality

Great product

Overall, I can't complain

Size-Overall5%+0.51

Great Size

Fits through letter box

Absolutely huge, comes in a secure box & as always a great taste

FAQ

Common Large Chocolate Bar questions

Answered from the same tracked data.