lapsang souchong tea bags
Worth a lookShows low returns (0.0%), but a small market ($71K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Review moat
Great293.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.30–£26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 30K searches
According to Flapen's Amazon United Kingdom niche tracking, lapsang souchong tea bags is a £71K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lapsang souchong tea bags market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 18.4%
- Avg BSR
- #510
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 68%
- Out of stock
- 18.3%
- Avg brand age
- 70 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
53%
Top 20: 99%
Open market
14%
- Taylors of Harrogate33%
- Tea People16%
- Birchall15%
- Timber Smoke Tea Co.9%
- REPLANTEA Cuidamos tu Naturaleza8%
- TeeLux6%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -9.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top lapsang souchong tea bags search terms
- lapsang souchong loose leaf tea14K/yr
- lapsang souchong8K/yr
- lapsang souchong tea5K/yr
- tea lapsang3K/yr
Top lapsang souchong tea bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birchall Tea | Lapsang Souchong | Smoked Black Tea | 125g Loose Leaf Charcoal Grey
Birchall£7.463.2★87 rev
Taylors of Harrogate Lapsang Souchong Tea 20 Wrapped & Tagged Tea Bags (Pack of 3)
Taylors of Harrogate£10.794.6★1,194 rev
Taylors of Harrogate Loose Leaf Tea 1kg (Lapsang Souchong)
Taylors of Harrogate£26.874.3★170 rev
Timber Smoke Tea Co. Lapsang Souchong Black Tea Properly Smoked Loose Leaf 100g
Timber Smoke Tea Co.£9.764.2★50 rev
Tea People Lapsang Souchong Loose Tea Caddy 100g
Tea People£9.074.3★229 rev
Newest
by launch date
Lapsang Souchong Smoked - Premium Black Loose Leaf Tea (100g)
Hiip Tea£8.0064 rev
Timber Smoke Tea Co. Lapsang Souchong Black Tea Properly Smoked Loose Leaf 100g
Timber Smoke Tea Co.£9.7650 rev
![Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) [Parallel import]](https://m.media-amazon.com/images/I/41oilqeiivL.jpg)
Fortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) [Parallel import]
Fortnum & Mason£14.552 rev
Birchall Lapsang Souchong Leaf Tea 750g - Loose Leaf Tea
Birchall£21.926 rev
TeeLux Lapsang Souchong Tea Loose Leaf 228g Unique Smoked Black Tea from China Vegan Full-bodied Smoky Flavor Lapsang Souchong Loose Leaf Black Tea
TeeLux£12.7415 rev
Trending
90-day click momentumFortnum & Mason La Busan Sue Chung (Lapsang) 125g canned (Fortnum & Mason Lapsang Souchong Tea) [Parallel import]
Fortnum & Mason£14.555.0★
Lapsang Souchong Organic Black Tea 200g (100 Cups) | Loose Leaf Black Tea from China Smoked over Pine Embers REPLANTEA
REPLANTEA Cuidamos tu Naturaleza£14.113.9★
Tea People Lapsang Souchong - 200g Refill Pack
Tea People£13.384.3★
Teapigs Everyday Brew Loose Leaf Tea - Whole Leaf English Breakfast Blend - Assam Rwandan & Ceylon Black Tea - Full-Flavoured & Rich - Great Taste Award Winner - 250g (1 Pack)
teapigs£8.874.3★
Birchall Lapsang Souchong Leaf Tea 750g - Loose Leaf Tea
Birchall£21.922.8★
What buyers say about lapsang souchong tea bags
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Tea”
“Great flavour”
“Good quality tea”
“Great value”
“Really lovely smokey aroma and strong flavour”
“Very refreshing and good value for the great quality”
“A refreshing rich smoky tea”
“It has the taste of balanced bitterness”
“The blend itself is excellent”
“It was a gift”
What buyers complain about
“It tastes bland”
“The quality of the tea has got worse”
“Very poor flavour”
“No smokiness”
“not strong”
“Misleading description”
“Bit of a overpowering chemical smell”
“expensive,”
“it is really small”
“disappeared once it had brewed”
Common questions
- Is lapsang souchong tea bags profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the lapsang souchong tea bags niche?
- 13 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lapsang souchong tea bags?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
- When does demand for lapsang souchong tea bags peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the lapsang souchong tea bags niche?
- Listings span £2.30–£26.87; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.