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Lapsang Souchong Tea Bags

Lapsang Souchong Tea Bags shows low returns (0.0%), but a small market ($71K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 18Growth 20Conversion 99Competition 54Returns 100Price range 48Avg price 58Brand share 41Review moat 85Quality gap 81
This niche Category average

Is Lapsang Souchong Tea Bags profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lapsang Souchong Tea Bags is a £71K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Lapsang Souchong Tea Bags: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.6% over the last 90 days and 18.4% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr4K
Search volume / yr-9.6%30K
Conversion rate18.4%
Avg price£12.93

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 25
Top-5 product click share53%
Open market19%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews293

Top Lapsang Souchong Tea Bags products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

14%

  • Taylors of Harrogate33%
  • Tea People16%
  • Birchall15%
  • Timber Smoke Tea Co.9%
  • REPLANTEA Cuidamos tu Naturaleza8%
  • TeeLux6%
  • Open — no brand owns it (7 brands, 14%)

Lapsang Souchong Tea Bags demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR18.4%Products22Brands13Top 5 Brands81%OOS Rate18.3%Rating4.2★Reviews293Avg BSR#510
2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Top Lapsang Souchong Tea Bags search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lapsang souchong loose leaf tea14K/yr
  • lapsang souchong8K/yr
  • lapsang souchong tea5K/yr
  • tea lapsang3K/yr

What reviews say buyers love and hate about Lapsang Souchong Tea Bags

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Taste-Overall37%

Beautiful Tea

Flavor18%

Great flavour

Quality-Overall15%

Good quality tea

Value For Money7%

Great value

Smell6%

Really lovely smokey aroma and strong flavour

What buyers complain about

90% of reviews
Taste-Overall31%

It tastes bland

Quality-Overall11%

The quality of the tea has got worse

Flavor9%

Very poor flavour

Spiciness9%

No smokiness

Strength7%

not strong

Common Lapsang Souchong Tea Bags questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lapsang Souchong Tea Bags 55/100 on Amazon United Kingdom — Worth a look. The niche generates £71K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -9.6% over the last 90 days.
Search demand for Lapsang Souchong Tea Bags on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.7× the quietest.