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Lapsang Souchong Tea Bags

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $71K a year here, so Lapsang Souchong Tea Bags is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£71K/yr30K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
53%top-5 click share · 13 brands · 25 sellers

Flapen Score

Lapsang Souchong Tea Bags against its category

The dotted line is the Grocery average. Past it, Lapsang Souchong Tea Bags is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lapsang Souchong Tea Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lapsang Souchong Tea Bags 30K times last year and spent an estimated £71K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
18.4%
Market size, estimated
£71Ka year
Peak month
December2.7× the quietest month
Top search term
lapsang souchong loose leaf tea14K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £2.30 to £26.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.93 that is £1K to £3K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£2.30–£26.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #510 within Tea. It carries 293 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
77%
Out of stock, average day
18.3%
Average rank
#510in Tea
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
293per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Lapsang Souchong Tea Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

14%

  • Taylors of Harrogate33%
  • Tea People16%
  • Birchall15%
  • Timber Smoke Tea Co.9%
  • REPLANTEA Cuidamos tu Naturaleza8%
  • TeeLux6%
  • Open — no brand owns it (7 brands, 14%)

Demand

Lapsang Souchong Tea Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Lapsang Souchong Tea Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lapsang souchong loose leaf tea14K/yr
  • lapsang souchong8K/yr
  • lapsang souchong tea5K/yr
  • tea lapsang3K/yr

Reviews and returns

What reviews say buyers love and hate about Lapsang Souchong Tea Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.14

It tastes bland

DOES NOT TASTE LIKE IT

Not much taste

Quality-Overall11%+0.86

The quality of the tea has got worse

Greatly reduced quality

Quality can vary unfortunately

Flavor9%+2.28

Very poor flavour

Extremely weak taste not much smokiness

Flavour is too strong

Spiciness9%−0.09

No smokiness

not smokey like Lapsang Souchong

Barely any smokiness to this

Strength7%−0.06

not strong

Rather weak

I think I need to get the leaf tea - a bit stronger would be better

Love

Taste-Overall37%−0.14

Beautiful Tea

Great taste

Great tasting tea

Flavor18%+2.28

Great flavour

Good strong flavour

Robust flavour

Quality-Overall15%+0.86

Good quality tea

Good quality

Quality tea, promptly delivered

Value For Money7%+0.52

Great value

Good price

Fair for the price

Smell6%−0.05

Really lovely smokey aroma and strong flavour

Smells good

the fragrance is strong

FAQ

Common Lapsang Souchong Tea Bags questions

Answered from the same tracked data.