lamb gravy
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Review moat
Great200.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 103K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.37–£11.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lamb gravy is a £87K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lamb gravy market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £103K–£128K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 7.1%
- Avg brand age
- 62 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Morrisons56%
- Knorr26%
- Bisto8%
- Iceland3%
- GreHom3%
- NOMU2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — -52.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×
Top lamb gravy search terms
- lamb shank37K/yr
- lamb oxo cubes12K/yr
- lamb shanks12K/yr
- lamb gravy13K/yr
- lamb stock12K/yr
- lamb stock cubes6K/yr
- pork gravy6K/yr
- lamb gravy granules4K/yr
- pork gravy granules3K/yr
Top lamb gravy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
Morrisons£5.684.2★106 rev
Morrisons The Best Slow Cooked Lamb Shank 480g
Morrisons£7.654.1★59 rev
Knorr Lamb Stock Cubes Adds Rich Flavour to Your Dishes Gluten-free Lamb Stock 8x 10 g
Knorr£1.524.7★442 rev
Bisto Best Pork Gravy Granules Made with Real Meat Juice 230 g (Pack of 1)
Bisto£3.114.6★263 rev
Knorr Lamb Stock Cubes 8 x 10g
Knorr£1.674.5★600 rev
Newest
by launch dateMorrisons The Best Slow Cooked Lamb Shank 480g
Morrisons£7.6559 rev
Morrisons Boneless Lamb Leg Steaks 300g
GreHom£6.20195 rev
Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
Morrisons£5.68106 rev
Morrisons Gammon Shanks With A Honey Mustard 550g
Morrisons£5.7063 rev
NOMU Lamb Stock and Broth (Fond) Liquid Concentrate 200ml Makes 6 Litres Full Flavour for Savoury Dishes Soups Stews & Sauces Gluten Free
NOMU£11.2429 rev
Trending
90-day click momentumMorrisons Gammon Shanks With A Honey Mustard 550g
Morrisons£5.704.4★
Iceland Luxury 2 Slow Cooked Lamb Shanks in a Mint Gravy 950g
Iceland£9.705.0★
Morrisons Boneless Lamb Leg Steaks 300g
GreHom£6.204.5★
Co-op British Lamb Leg Steaks 320g
CO OP£6.094.5★
Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
Morrisons£5.684.2★
What buyers say about lamb gravy
What buyers praise and complain about, mined from review topics.What buyers love
“The best lamb taste”
“Great value for money”
“Good quality”
“Lovely flavour”
“Very handy to make up and very tasty”
“Loved wearing this, so comfortable”
“Lovely quality and fresh very lean”
“Delicious addition to all lamb recipes”
“Made a casserole,was lovely and soft,”
“definitely the tastiest bistro best is normally gluten free across 99% of it's flavours”
What buyers complain about
“expensive”
“tiny”
“were ok, lot of sinew on the meat, not great quality”
“one chunky little piece which was the only immediately edible piece in the pack”
“Too thin”
“Not at all enjoyable after looking forward to it as I am not a very big red meat eater”
“It can be quite salty so be careful how much you put on”
“Im not happy very fatty hardly no meat”
“gristle,ruined the whole meal ended up in the bin”
Common questions
- Is lamb gravy profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 12 tracked products. 90-day search growth is -52.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the lamb gravy niche?
- 7 brands and 37 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lamb gravy?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for lamb gravy peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the lamb gravy niche?
- Listings span £1.37–£11.24; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.