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Lamb Gravy

Fail

Demand is soft, at -52.4% this quarter, so Lamb Gravy is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£87K/yr103K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
80%top-5 click share · 7 brands · 37 sellers

Flapen Score

Lamb Gravy against its category

The dotted line is the Grocery average. Past it, Lamb Gravy is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamb Gravy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamb Gravy 103K times last year and spent an estimated £87K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
16.3%
Market size, estimated
£87Ka year
Peak month
December2.6× the quietest month
Top search term
lamb shank37K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £1.37 to £11.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.13 that is £6K to £8K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£1.37–£11.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #17 within Condiments & Sauces. It carries 201 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#17in Condiments & Sauces
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lamb Gravy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Morrisons56%
  • Knorr26%
  • Bisto8%
  • Iceland3%
  • GreHom3%
  • NOMU2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lamb Gravy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Lamb Gravy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamb shank37K/yr
  • lamb oxo cubes12K/yr
  • lamb shanks12K/yr
  • lamb gravy13K/yr
  • lamb stock12K/yr
  • lamb stock cubes6K/yr
  • pork gravy6K/yr
  • lamb gravy granules4K/yr
  • pork gravy granules3K/yr

Reviews and returns

What reviews say buyers love and hate about Lamb Gravy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%+0.78

expensive

Waste money

Not worth the money

Size-Overall21%−0.13

tiny

Tools small for price

Small and ok Ive had better

Quality-Overall8%−0.01

were ok, lot of sinew on the meat, not great quality

Chunk/Clump/Collection8%−0.06

one chunky little piece which was the only immediately edible piece in the pack

Really disappointed, 2 steaks one thin one really thick larger one full of fat and gristle,ruined the whole meal ended up in the bin

Thickness8%−0.06

Too thin

These are too thin

Love

Taste-Overall40%+2.91

The best lamb taste

really tastes so so much better than equivalent products like Bisto

Perfect taste

Value For Money23%+0.78

Great value for money

Good value

Excellent value for money

Quality-Overall11%−0.01

Good quality

The product is amazing

great item

Flavor6%+0.22

Lovely flavour

definitely the tastiest bistro best is normally gluten free across 99% of it's flavours

It gives the food a nice flavour

Ease Of Use5%+0.30

Very handy to make up and very tasty

they are used pretty quick

FAQ

Common Lamb Gravy questions

Answered from the same tracked data.