How competitive is the Lamb Gravy niche on Amazon United Kingdom?

7 brands and 37 sellers compete in Lamb Gravy on Amazon United Kingdom. The top 5 Lamb Gravy products take 80% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Lamb Gravy?

Lamb Gravy buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lamb Gravy niche?

Lamb Gravy sells for £5.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.37–£11.24. The average incumbent carries 201 reviews — the moat a new listing must climb.

Lamb Gravy

soft demand (-52.4% this quarter) — Lamb Gravy doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Lamb Gravy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lamb Gravy is a £87K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.

Lamb Gravy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.4% over the last 90 days and 16.3% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr25K

Search volume / yr-52.4%103K

Conversion rate16.3%

Avg price£5.13

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 37

Top-5 product click share80%

Open market4%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Lamb Gravy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g

Price: £5.68
Rating: 4.2/5
Reviews: 106
Age: 1y ago

Morrisons The Best Slow Cooked Lamb Shank 480g

Price: £7.65
Rating: 4.1/5
Reviews: 59
Age: 1y ago

Knorr Lamb Stock Cubes Adds Rich Flavour to Your Dishes Gluten-free Lamb Stock 8x 10 g

Price: £1.52
Rating: 4.7/5
Reviews: 442
Age: 10y ago

Bisto Best Pork Gravy Granules Made with Real Meat Juice 230 g (Pack of 1)

Price: £3.11
Rating: 4.6/5
Reviews: 263
Age: 6y ago

Knorr Lamb Stock Cubes 8 x 10g

Price: £1.67
Rating: 4.5/5
Reviews: 600
Age: 14y ago

Newest

by launch date

Morrisons The Best Slow Cooked Lamb Shank 480g

Price: £7.65
Rating: 4.1/5
Reviews: 59
Age: 1y ago

Morrisons Boneless Lamb Leg Steaks 300g

Price: £6.20
Rating: 4.5/5
Reviews: 195
Age: 1y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g

Price: £5.68
Rating: 4.2/5
Reviews: 106
Age: 1y ago

Morrisons Gammon Shanks With A Honey Mustard 550g

Price: £5.70
Rating: 4.4/5
Reviews: 63
Age: 1y ago

NOMU Lamb Stock and Broth (Fond) Liquid Concentrate 200ml Makes 6 Litres Full Flavour for Savoury Dishes Soups Stews & Sauces Gluten Free

Price: £11.24
Rating: 4.3/5
Reviews: 29
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Morrisons56%
Knorr26%
Bisto8%
Iceland3%
GreHom3%
NOMU2%
Open — no brand owns it (1 brand, 2%)

Lamb Gravy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR16.3%Products12Brands7Top 5 Brands96%OOS Rate7.1%Rating4.5★Reviews201Avg BSR#17

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Top Lamb Gravy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lamb shank37K/yr -43.7%11.0% conv.
lamb oxo cubes12K/yr -52.5%0.8% conv.
lamb shanks12K/yr -54.7%7.8% conv.
lamb gravy13K/yr -62.8%1.4% conv.
lamb stock12K/yr -63.0%19.4% conv.
lamb stock cubes6K/yr -49.7%27.0% conv.
pork gravy6K/yr -48.9%14.7% conv.
lamb gravy granules4K/yr -60.0%0.4% conv.
pork gravy granules3K/yr -40.9%18.3% conv.

What reviews say buyers love and hate about Lamb Gravy

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall40%

“The best lamb taste”

Value For Money23%

“Great value for money”

Quality-Overall11%

“Good quality”

Flavor6%

“Lovely flavour”

Ease Of Use5%

“Very handy to make up and very tasty”

What buyers complain about

86% of reviews

Value For Money24%

“expensive”

Size-Overall21%

“tiny”

Quality-Overall8%

“were ok, lot of sinew on the meat, not great quality”

Chunk/Clump/Collection8%

“one chunky little piece which was the only immediately edible piece in the pack”

Thickness8%

“Too thin”

Common Lamb Gravy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lamb Gravy 36/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 12 tracked products. Search demand moved -52.4% over the last 90 days.