Lamb Gravy
FailDemand is soft, at -52.4% this quarter, so Lamb Gravy is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £87K/yr103K searches / yr
- 90-day growth
- -52.4%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 37 sellers
Flapen Score
Lamb Gravy against its category
The dotted line is the Grocery average. Past it, Lamb Gravy is stronger. Inside it, weaker.
Market
The Lamb Gravy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lamb Gravy 103K times last year and spent an estimated £87K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
16.3% of searches ended in a purchase last week.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -52.4%
- Conversion, latest week
- 16.3%
- Market size, estimated
- £87Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- lamb shank37K searches a year
02 · Price
A sale here is worth £5.13.
Listings sell for £5.13 on average, from £1.37 to £11.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.13 that is £6K to £8K a year per listing.
- Average price
- £5.13under the $15 to $100 sweet spot
- Price range
- £1.37–£11.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #17 within Condiments & Sauces. It carries 201 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #17in Condiments & Sauces
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Lamb Gravy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 1y ago

Morrisons The Best Slow Cooked Lamb Shank 480g
- Price
- £7.65
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago

Knorr Lamb Stock Cubes Adds Rich Flavour to Your Dishes Gluten-free Lamb Stock 8x 10 g
- Price
- £1.52
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 10y ago

Bisto Best Pork Gravy Granules Made with Real Meat Juice 230 g (Pack of 1)
- Price
- £3.11
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 6y ago

Knorr Lamb Stock Cubes 8 x 10g
- Price
- £1.67
- Rating
- 4.5/5
- Reviews
- 600
- Age
- 14y ago
Trending
90-day click momentum
Morrisons Gammon Shanks With A Honey Mustard 550g
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago

Iceland Luxury 2 Slow Cooked Lamb Shanks in a Mint Gravy 950g
- Price
- £9.70
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Co-op British Lamb Leg Steaks 320g
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 5y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch date
Morrisons The Best Slow Cooked Lamb Shank 480g
- Price
- £7.65
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago

Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 1y ago

Morrisons Gammon Shanks With A Honey Mustard 550g
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 63
- Age
- 1y ago

NOMU Lamb Stock and Broth (Fond) Liquid Concentrate 200ml Makes 6 Litres Full Flavour for Savoury Dishes Soups Stews & Sauces Gluten Free
- Price
- £11.24
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Morrisons56%
- Knorr26%
- Bisto8%
- Iceland3%
- GreHom3%
- NOMU2%
- Open — no brand owns it (1 brand, 2%)
Demand
Lamb Gravy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Lamb Gravy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lamb shank37K/yr
- lamb oxo cubes12K/yr
- lamb shanks12K/yr
- lamb gravy13K/yr
- lamb stock12K/yr
- lamb stock cubes6K/yr
- pork gravy6K/yr
- lamb gravy granules4K/yr
- pork gravy granules3K/yr
Reviews and returns
What reviews say buyers love and hate about Lamb Gravy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
Waste money
Not worth the money
tiny
Tools small for price
Small and ok Ive had better
were ok, lot of sinew on the meat, not great quality
one chunky little piece which was the only immediately edible piece in the pack
Really disappointed, 2 steaks one thin one really thick larger one full of fat and gristle,ruined the whole meal ended up in the bin
Too thin
These are too thin
Love
The best lamb taste
really tastes so so much better than equivalent products like Bisto
Perfect taste
Great value for money
Good value
Excellent value for money
Good quality
The product is amazing
great item
Lovely flavour
definitely the tastiest bistro best is normally gluten free across 99% of it's flavours
It gives the food a nice flavour
Very handy to make up and very tasty
they are used pretty quick
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb Gravy questions
Answered from the same tracked data.









