Lamb
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Lamb is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £547K/yr638K searches / yr
- 90-day growth
- -39.4%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 33 sellers
Flapen Score
Lamb against its category
The dotted line is the Grocery average. Past it, Lamb is stronger. Inside it, weaker.
Market
The Lamb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lamb 638K times last year and spent an estimated £547K. All 5 brands take every click. Demand peaks in Jan–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.5% of those searches ended in a purchase.
Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.
- Searches, last 12 months
- 638K
- Growth, 90 days vs prior 90
- -39.4%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £547Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- lamb398K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £2.94 to £28.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.16 that is £10K to £12K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £2.94–£28.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 340 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 27.7%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 340per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Lamb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 1y ago

Co-op British Lamb Leg Steaks 320g
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 5y ago

Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5y ago

Morrisons British Diced Lean Leg of Lamb 300g
- Price
- £7.67
- Rating
- 4.4/5
- Reviews
- 741
- Age
- 6y ago
Trending
estimated 90-day click momentum
Morrisons Lamb Chops 320g
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago

Morrisons Market Street Minted Lamb Kofta 340g
- Price
- £5.16
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5y ago

Morrisons Lamb Grillsteaks 4 x 85g (Frozen)
- Price
- £2.94
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 10y ago

Iceland Lamb Chump Chops 800g
- Price
- £8.03
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)
- Price
- £4.28
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 1y ago

Morrisons The Best Slow Cooked Lamb Shank 480g
- Price
- £7.65
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago

Morrisons Boneless Lamb Rump Steak 300g
- Price
- £6.05
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 1y ago

Morrisons Market Street Minted Lamb Kofta 340g
- Price
- £5.16
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 92%
Open market
0%
- Morrisons70%
- GreHom13%
- CO OP9%
- Iceland7%
- Lidgate's2%
Demand
Lamb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Lamb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lamb398K/yr
- lamb chops83K/yr
- lamb shank37K/yr
- lamb steaks14K/yr
- lamb leg30K/yr
- leg of lamb29K/yr
- lamb joint10K/yr
- lamb shanks12K/yr
- minted lamb4K/yr
- lamb steak4K/yr
Reviews and returns
What reviews say buyers love and hate about Lamb
We read the reviews and the return reasons for every product selling here.
“very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









