How competitive is the Lamb niche on Amazon United Kingdom?

5 brands and 33 sellers compete in Lamb on Amazon United Kingdom. The top 5 Lamb products take 45% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Lamb?

Lamb buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Lamb niche?

Lamb sells for £8.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.94–£28.55. The average incumbent carries 340 reviews — the moat a new listing must climb.

Lamb

Lamb shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Lamb profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lamb is a £547K/yr Amazon United Kingdom market (638K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 55/100.

Lamb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -39.4% over the last 90 days and 10.5% of searches end in a purchase.

£547K

revenue / yr

Units sold / yr80K

Search volume / yr-39.4%638K

Conversion rate10.5%

Avg price£8.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 33

Top-5 product click share45%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 30 products

Top Lamb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Boneless Lamb Leg Steaks 300g

Price: £6.20
Rating: 4.5/5
Reviews: 195
Age: 1y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g

Price: £5.68
Rating: 4.2/5
Reviews: 106
Age: 1y ago

Co-op British Lamb Leg Steaks 320g

Price: £6.09
Rating: 4.5/5
Reviews: 139
Age: 5y ago

Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)

Price: £8.21
Rating: 4.3/5
Reviews: 48
Age: 5y ago

Morrisons British Diced Lean Leg of Lamb 300g

Price: £7.67
Rating: 4.4/5
Reviews: 741
Age: 6y ago

Newest

by launch date

Morrisons Boneless Lamb Leg Steaks 300g

Price: £6.20
Rating: 4.5/5
Reviews: 195
Age: 1y ago

Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)

Price: £4.28
Rating: 3.5/5
Reviews: 25
Age: 1y ago

Morrisons The Best Slow Cooked Lamb Shank 480g

Price: £7.65
Rating: 4.1/5
Reviews: 59
Age: 1y ago

Morrisons Boneless Lamb Rump Steak 300g

Price: £6.05
Rating: 4.1/5
Reviews: 92
Age: 1y ago

Morrisons Market Street Minted Lamb Kofta 340g

Price: £5.16
Rating: 2.9/5
Reviews: 7
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

Morrisons70%
GreHom13%
CO OP9%
Iceland7%
Lidgate's2%

Lamb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume638KCVR10.5%Products30Brands5Top 5 Brands100%OOS Rate27.7%Rating4.2★Reviews340Avg BSR#1

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×

Top Lamb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lamb398K/yr -36.8%7.8% conv.
lamb chops83K/yr -12.4%12.4% conv.
lamb shank37K/yr -43.7%11.2% conv.
lamb steaks14K/yr +3.5%17.4% conv.
lamb leg30K/yr -72.6%5.1% conv.
leg of lamb29K/yr -79.3%2.8% conv.
lamb joint10K/yr -41.4%3.9% conv.
lamb shanks12K/yr -54.7%8.0% conv.
minted lamb4K/yr +26.8%11.3% conv.
lamb steak4K/yr -4.8%15.9% conv.

What reviews say buyers love and hate about Lamb

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall34%

“tasty and fresh”

Quality-Overall18%

“Good quality lamb”

Value For Money15%

“Good value”

Freshness7%

“tasty and fresh”

Flavor5%

“Great flavour”

What buyers complain about

75% of reviews

Size-Overall14%

“very small”

Value For Money12%

“expensive”

Quality-Overall9%

“won't buy again bad quality control”

Taste-Overall7%

“Sadly these failed on every taste test”

Flavor7%

“Not much flavour”

Common Lamb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lamb 55/100 on Amazon United Kingdom — Worth a look. The niche generates £547K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -39.4% over the last 90 days.