Lamb
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Lamb is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £547K/yr638K searches / yr
- 90-day growth
- -39.4%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 33 sellers
Flapen Score
Lamb against its category
The dotted line is the Grocery average. Past it, Lamb is stronger. Inside it, weaker.
Market
The Lamb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lamb 638K times last year and spent an estimated £547K. All 5 brands take every click. Demand peaks in Jan–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.
- Searches, last 12 months
- 638K
- Growth, 90 days vs prior 90
- -39.4%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £547Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- lamb398K searches a year
02 · Price
A sale here is worth £8.16.
Listings sell for £8.16 on average, from £2.94 to £28.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.16 that is £10K to £12K a year per listing.
- Average price
- £8.16under the $15 to $100 sweet spot
- Price range
- £2.94–£28.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 340 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 27.7%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 340per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Lamb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
- Price
- £5.68
- Rating
- 4.2/5
- Reviews
- 106
- Age
- 1y ago

Co-op British Lamb Leg Steaks 320g
- Price
- £6.09
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 5y ago

Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5y ago

Morrisons British Diced Lean Leg of Lamb 300g
- Price
- £7.67
- Rating
- 4.4/5
- Reviews
- 741
- Age
- 6y ago
Trending
90-day click momentum
Morrisons Lamb Chops 320g
- Price
- £6.68
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago

Morrisons Market Street Minted Lamb Kofta 340g
- Price
- £5.16
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5y ago

Morrisons Lamb Grillsteaks 4 x 85g (Frozen)
- Price
- £2.94
- Rating
- 4.2/5
- Reviews
- 1,261
- Age
- 10y ago

Iceland Lamb Chump Chops 800g
- Price
- £8.03
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
Morrisons Boneless Lamb Leg Steaks 300g
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 1y ago

Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)
- Price
- £4.28
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 1y ago

Morrisons The Best Slow Cooked Lamb Shank 480g
- Price
- £7.65
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 1y ago

Morrisons Boneless Lamb Rump Steak 300g
- Price
- £6.05
- Rating
- 4.1/5
- Reviews
- 92
- Age
- 1y ago

Morrisons Market Street Minted Lamb Kofta 340g
- Price
- £5.16
- Rating
- 2.9/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
0%
- Morrisons70%
- GreHom13%
- CO OP9%
- Iceland7%
- Lidgate's2%
Demand
Lamb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Lamb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lamb398K/yr
- lamb chops83K/yr
- lamb shank37K/yr
- lamb steaks14K/yr
- lamb leg30K/yr
- leg of lamb29K/yr
- lamb joint10K/yr
- lamb shanks12K/yr
- minted lamb4K/yr
- lamb steak4K/yr
Reviews and returns
What reviews say buyers love and hate about Lamb
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very small
Tools small for price
tiny
expensive
For £18.00, I am very very disappointed
Waste money
won't buy again bad quality control
Not good quality
were ok, lot of sinew on the meat, not great quality
Sadly these failed on every taste test
Not at all enjoyable after looking forward to it as I am not a very big red meat eater
Tasteless
Not much flavour
However the herb flavours were too pungent
Tough meat flavourless
Love
tasty and fresh
The meat tastes fine
Very tasty
Good quality lamb
Excellent quality
A great product
Good value
well worth price
Excellent value for money
tasty and fresh
Beautiful and fresh quick delivery
Good size and good value lamb chops, the freshness and quality were good for the price
Great flavour
quite rich in flavour
some soya sauce - it made up a meal fit for ample amount for 4 people- they all loved it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lamb questions
Answered from the same tracked data.









