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Lamb

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Lamb is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£547K/yr638K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
45%top-5 click share · 5 brands · 33 sellers

Flapen Score

Lamb against its category

The dotted line is the Grocery average. Past it, Lamb is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamb 638K times last year and spent an estimated £547K. All 5 brands take every click. Demand peaks in Jan–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
10.5%
Market size, estimated
£547Ka year
Peak month
December5.7× the quietest month
Top search term
lamb398K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £2.94 to £28.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.16 that is £10K to £12K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£2.94–£28.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 340 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#1in Fresh & Chilled
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
30

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lamb products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

33

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 92%

Open market

0%

  • Morrisons70%
  • GreHom13%
  • CO OP9%
  • Iceland7%
  • Lidgate's2%

Demand

Lamb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Lamb search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lamb398K/yr
  • lamb chops83K/yr
  • lamb shank37K/yr
  • lamb steaks14K/yr
  • lamb leg30K/yr
  • leg of lamb29K/yr
  • lamb joint10K/yr
  • lamb shanks12K/yr
  • minted lamb4K/yr
  • lamb steak4K/yr

Reviews and returns

What reviews say buyers love and hate about Lamb

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“very small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lamb questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data