lamb
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great340.03avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good£547K£547K/yr · 638K searches
Price range
Good£2.94–£28.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.16avg listing price — sweet spot $15–$100
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lamb is a £547K/yr Amazon United Kingdom market (638K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
lamb market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £490K–£653K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 27.7%
- Avg brand age
- 62 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
0%
- Morrisons70%
- GreHom13%
- CO OP9%
- Iceland7%
- Lidgate's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×
Top lamb search terms
- lamb398K/yr
- lamb chops83K/yr
- lamb shank37K/yr
- lamb steaks14K/yr
- lamb leg30K/yr
- leg of lamb29K/yr
- lamb joint10K/yr
- lamb shanks12K/yr
- minted lamb4K/yr
- lamb steak4K/yr
Top lamb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Boneless Lamb Leg Steaks 300g
GreHom£6.204.5★195 rev
Morrisons Slow Cooked Lamb Shank with Mint Gravy 370g
Morrisons£5.684.2★106 rev
Co-op British Lamb Leg Steaks 320g
CO OP£6.094.5★139 rev
Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
Morrisons£8.214.3★48 rev
Morrisons British Diced Lean Leg of Lamb 300g
Morrisons£7.674.4★741 rev
Newest
by launch dateMorrisons Boneless Lamb Leg Steaks 300g
GreHom£6.20195 rev
Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)
Morrisons£4.2825 rev
Morrisons The Best Slow Cooked Lamb Shank 480g
Morrisons£7.6559 rev
Morrisons Boneless Lamb Rump Steak 300g
Morrisons£6.0592 rev
Morrisons Market Street Minted Lamb Kofta 340g
Morrisons£5.167 rev
Trending
90-day click momentum
Morrisons Lamb Chops 320g
Morrisons£6.684.4★
Morrisons Market Street Minted Lamb Kofta 340g
Morrisons£5.162.9★
Morrisons Market Street Butchers British Spring Lamb Chops (0.3kg - 0.4kg typically 0.35kg)
Morrisons£8.214.3★
Morrisons Lamb Grillsteaks 4 x 85g (Frozen)
Morrisons£2.944.2★
Iceland Lamb Chump Chops 800g
Iceland£8.034.1★
What buyers say about lamb
What buyers praise and complain about, mined from review topics.What buyers love
“tasty and fresh”
“Good quality lamb”
“Good value”
“tasty and fresh”
“Great flavour”
“Its got good fat content”
“Easy to cook”
“Good size”
“These were great as burgers in buns without any sauce on as well”
“Thick and juicy”
What buyers complain about
“very small”
“expensive”
“won't buy again bad quality control”
“Sadly these failed on every taste test”
“Not much flavour”
“Im not happy very fatty hardly no meat”
“Too thin”
“if you don't like greasy foods as they give off a fare bit off fat”
“had it in a stir fry and it was way too chewy and gristly”
“tough”
Common questions
- Is lamb profitable to sell on Amazon United Kingdom?
- The niche generates £547K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the lamb niche?
- 5 brands and 33 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lamb?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for lamb peak?
- Demand peaks in Jan–Sep–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the lamb niche?
- Listings span £2.94–£28.55; the average listing price is £8.16 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.