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Lamb

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Lamb is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£547K/yr638K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
45%top-5 click share · 5 brands · 33 sellers

Flapen Score

Lamb against its category

The dotted line is the Grocery average. Past it, Lamb is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lamb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lamb 638K times last year and spent an estimated £547K. All 5 brands take every click. Demand peaks in Jan–Sep–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months
638K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
10.5%
Market size, estimated
£547Ka year
Peak month
December5.7× the quietest month
Top search term
lamb398K searches a year

02 · Price

A sale here is worth £8.16.

Listings sell for £8.16 on average, from £2.94 to £28.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.16 that is £10K to £12K a year per listing.

Average price
£8.16under the $15 to $100 sweet spot
Price range
£2.94–£28.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 340 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
27.7%
Average rank
#1in Fresh & Chilled
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
340per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lamb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

0%

  • Morrisons70%
  • GreHom13%
  • CO OP9%
  • Iceland7%
  • Lidgate's2%

Demand

Lamb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Lamb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamb398K/yr
  • lamb chops83K/yr
  • lamb shank37K/yr
  • lamb steaks14K/yr
  • lamb leg30K/yr
  • leg of lamb29K/yr
  • lamb joint10K/yr
  • lamb shanks12K/yr
  • minted lamb4K/yr
  • lamb steak4K/yr

Reviews and returns

What reviews say buyers love and hate about Lamb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.15

very small

Tools small for price

tiny

Value For Money12%+1.26

expensive

For £18.00, I am very very disappointed

Waste money

Quality-Overall9%+0.73

won't buy again bad quality control

Not good quality

were ok, lot of sinew on the meat, not great quality

Taste-Overall7%+1.99

Sadly these failed on every taste test

Not at all enjoyable after looking forward to it as I am not a very big red meat eater

Tasteless

Flavor7%

Not much flavour

However the herb flavours were too pungent

Tough meat flavourless

Love

Taste-Overall34%+1.99

tasty and fresh

The meat tastes fine

Very tasty

Quality-Overall18%+0.73

Good quality lamb

Excellent quality

A great product

Value For Money15%+1.26

Good value

well worth price

Excellent value for money

Freshness7%+0.51

tasty and fresh

Beautiful and fresh quick delivery

Good size and good value lamb chops, the freshness and quality were good for the price

Flavor5%

Great flavour

quite rich in flavour

some soya sauce - it made up a meal fit for ample amount for 4 people- they all loved it

FAQ

Common Lamb questions

Answered from the same tracked data.