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Lactose Free Chocolate

Maybe

Returns run at only 0.0% of orders. But prices span $0.80–$14.99, mostly outside the sweet spot, so Lactose Free Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£118K/yr297K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
34%top-5 click share · 20 brands · 50 sellers

Flapen Score

Lactose Free Chocolate against its category

The dotted line is the Grocery average. Past it, Lactose Free Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactose Free Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactose Free Chocolate 297K times last year and spent an estimated £118K. The top 5 brands take 89% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
16.3%
Market size, estimated
£118Ka year
Top search term
dairy free112K searches a year

02 · Price

A sale here is worth £2.45.

Listings sell for £2.45 on average, from £0.80 to £14.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £2.45 that is £2K to £2K a year per listing.

Average price
£2.45under the $15 to $100 sweet spot
Price range
£0.80–£14.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #151 within Chocolate Candy. It carries 348 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#151in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
348per listing
Listings tracked
49

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Lactose Free Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

50

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

10%

  • Alpro58%
  • The Coconut Collaborative17%
  • Arla Lactofree5%
  • GALAXY5%
  • Arla4%
  • Petits Filous1%
  • Open — no brand owns it (14 brands, 10%)

Demand

Lactose Free Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 6.6× · 8 of 12 months tracked

Search terms

Top Lactose Free Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dairy free112K/yr
  • alpro yoghurt45K/yr
  • coconut yoghurt30K/yr
  • dairy free yoghurt20K/yr
  • vegan yoghurt13K/yr
  • lactose free yoghurt8K/yr
  • lactose free yogurt8K/yr
  • vegan yogurt6K/yr
  • dairy free yogurt5K/yr
  • coconut yogurt9K/yr

Reviews and returns

What reviews say buyers love and hate about Lactose Free Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall36%−0.05

Peculiar taste

Also have a weird taste

Horrible taste

Sweetness7%−0.07

Far too sweet

Overly sugary

Too much sugar

Size-Overall5%

Packaging too big

So small

very small set

Flavor5%−0.04

the flavour is just not there

A cheap chocolate flavour

there really is no flavour even whilst tasting bitter

Artificial Sweeteners4%−0.05

they taste artificial

It tastes of pure sugar

Terrible, just sugar flavour no other taste

Love

Taste-Overall39%−0.05

Delicious chocolate

Chocolate is delicious

Fantastic taste

Vegan/Organic16%+2.31

Vegan approved

Great vegan alternative

Great present for a vegan

Nutritional Content5%+0.53

Love these protein yoghurts

Easy to eat protein yogs

I like alpro high protein yogurts

Value For Money5%+0.45

Price is great

great value for money

Value for money

Quality-Overall5%+0.44

Chocolate good quality

Excellent product

Good quality

FAQ

Common Lactose Free Chocolate questions

Answered from the same tracked data.