Skip to content

Lactose Free

Fail

The top 5 brands take 100% of clicks, so Lactose Free is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£253K/yr260K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
74%top-5 click share · 4 brands · 35 sellers

Flapen Score

Lactose Free against its category

The dotted line is the Grocery average. Past it, Lactose Free is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactose Free market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactose Free 260K times last year and spent an estimated £253K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

22.9% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
22.9%
Market size, estimated
£253Ka year
Peak month
June1.8× the quietest month
Top search term
lactose free milk161K searches a year

02 · Price

A sale here is worth £4.26.

Listings sell for £4.26 on average, from £1.05 to £35.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £4.26 that is £21K to £26K a year per listing.

Average price
£4.26under the $15 to $100 sweet spot
Price range
£1.05–£35.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #72 within Fresh & Chilled. It carries 378 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
1.6%
Average rank
#72in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
378per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Lactose Free products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£101K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Arla Lactofree57%
  • Morrisons38%
  • KoalaKoi3%
  • Philadelphia2%

Demand

Lactose Free search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Lactose Free search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactose free milk161K/yr
  • lactose free56K/yr
  • lacto free milk8K/yr
  • arla lactose free milk8K/yr
  • lactofree milk7K/yr
  • lactofree6K/yr
  • lacto free6K/yr
  • milk lactose free8K/yr

Reviews and returns

What reviews say buyers love and hate about Lactose Free

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%+2.20

Area Lacto Free Yoghurt tastes horrible

it tastes like milk

Arla Lacto Free Strawberry yoghurt is not tasty at all

Value For Money30%−0.03

Its tad expensive

What a waste of money

Maybe a bit expensive to what it is in the shops

Storage Temperature7%+0.17

Unlike many lactose free cheeses this melts

Love

Taste-Overall35%+2.20

It tastes the same as fresh

Tastes good

it tastes just the same as the normal one

Ease Of Use18%−0.17

Convenient

Practical as I have milk shakes

handy

Value For Money13%−0.03

Exactly what I expected for that price

Great deal

Good price

Flavor8%+0.80

Tasty

Great strong cheese flavours

Advertised Vs Actual Product6%+0.52

Does what it says

FAQ

Common Lactose Free questions

Answered from the same tracked data.