Lactose Free
FailThe top 5 brands take 100% of clicks, so Lactose Free is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £253K/yr260K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 35 sellers
Flapen Score
Lactose Free against its category
The dotted line is the Grocery average. Past it, Lactose Free is stronger. Inside it, weaker.
Market
The Lactose Free market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lactose Free 260K times last year and spent an estimated £253K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.
01 · Demand
22.9% of searches ended in a purchase last week.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £253K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 22.9%
- Market size, estimated
- £253Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- lactose free milk161K searches a year
02 · Price
A sale here is worth £4.26.
Listings sell for £4.26 on average, from £1.05 to £35.69. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £4.26 that is £21K to £26K a year per listing.
- Average price
- £4.26under the $15 to $100 sweet spot
- Price range
- £1.05–£35.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #72 within Fresh & Chilled. It carries 378 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 93%
- Out of stock, average day
- 1.6%
- Average rank
- #72in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 378per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Lactose Free products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Lactose Free Semi Skimmed Milk 1 Litre
- Price
- £1.46
- Rating
- 4.7/5
- Reviews
- 847
- Age
- 6y ago

Arla LactoFREE Whole Milk Drink 1 Litre
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 1,045
- Age
- 10y ago

Arla LactoFREE Semi Skimmed Milk Drink 2 Litre
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 408
- Age
- 4y ago

Morrisons Lactose Free Whole Milk 1L
- Price
- £1.48
- Rating
- 4.6/5
- Reviews
- 400
- Age
- 6y ago

Arla LactoFREE Skimmed Milk Drink 1 Litre
- Price
- £1.68
- Rating
- 4.7/5
- Reviews
- 493
- Age
- 10y ago
Trending
90-day click momentum
Arla LactoFREE Long Life Semi Skimmed Milk Drink 5 x 20ml
- Price
- £1.05
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 10y ago

Arla LactoFREE Mature Cheddar Cheese 200 g
- Price
- £2.38
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 10y ago

Morrisons Lactose Free Semi Skimmed Milk 1 Litre
- Price
- £1.46
- Rating
- 4.7/5
- Reviews
- 847
- Age
- 6y ago

Arla LactoFree Natural Yogurt 400g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

Arla LactoFREE Whole Milk Drink 1 Litre
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 1,045
- Age
- 10y ago
Newest
by launch date
Arla LactoFree Natural Yogurt 400g
- Price
- £1.50
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

Arla Lacto Free Strawberry Yogurt 400g
- Price
- £1.52
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 1y ago

Lactose free UHT milk - Long Life Semi skimmed Lactofree - Easy To Digest Milk (10x1Litre)
- Price
- £35.69
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 2y ago

Philadelphia Lactose Free Soft Cheese 150g
- Price
- £2.48
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 3y ago

Arla LactoFREE Semi Skimmed Milk Drink 2 Litre
- Price
- £2.75
- Rating
- 4.8/5
- Reviews
- 408
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Arla Lactofree57%
- Morrisons38%
- KoalaKoi3%
- Philadelphia2%
Demand
Lactose Free search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8×
Search terms
Top Lactose Free search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lactose free milk161K/yr
- lactose free56K/yr
- lacto free milk8K/yr
- arla lactose free milk8K/yr
- lactofree milk7K/yr
- lactofree6K/yr
- lacto free6K/yr
- milk lactose free8K/yr
Reviews and returns
What reviews say buyers love and hate about Lactose Free
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Area Lacto Free Yoghurt tastes horrible
it tastes like milk
Arla Lacto Free Strawberry yoghurt is not tasty at all
Its tad expensive
What a waste of money
Maybe a bit expensive to what it is in the shops
Unlike many lactose free cheeses this melts
Love
It tastes the same as fresh
Tastes good
it tastes just the same as the normal one
Convenient
Practical as I have milk shakes
handy
Exactly what I expected for that price
Great deal
Good price
Tasty
Great strong cheese flavours
Does what it says
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactose Free questions
Answered from the same tracked data.









