Lactation Cookies
FailThe top 5 products take 100% of clicks, so Lactation Cookies is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £61K/yr57K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 41 sellers
Flapen Score
Lactation Cookies against its category
The dotted line is the Grocery average. Past it, Lactation Cookies is stronger. Inside it, weaker.
Market
The Lactation Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lactation Cookies 57K times last year and spent an estimated £61K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £61Ka year
- Top search term
- lactation cookies30K searches a year
02 · Price
A sale here is worth £17.84.
Listings sell for £17.84 on average, from £5.88 to £37.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.84 that is £4K to £9K a year per listing.
- Average price
- £17.84inside the $15 to $100 sweet spot
- Price range
- £5.88–£37.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #27 within Bakery. It carries 6,926 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #27in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,926per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lactation Cookies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago

HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Newest
by launch date
HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago

HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- HOTTEA MAMA68%
- Munchkin27%
- Kate Naturals5%
Demand
Lactation Cookies search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lactation Cookies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lactation cookies30K/yr
- hot tea mama hot chocolate8K/yr
- breastfeeding cookies3K/yr
- hottea mama hot chocolate6K/yr
- hot mama hot chocolate4K/yr
- go with the flow hot chocolate3K/yr
- lactation cookies for breastfeeding3K/yr
- breastfeeding hot chocolate2K/yr
Reviews and returns
What reviews say buyers love and hate about Lactation Cookies
We read the reviews and the return reasons for every product selling here.
“The taste was a little on the bitter side for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactation Cookies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









