Lactation Cookies
FailThe top 5 products take 100% of clicks, so Lactation Cookies is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £61K/yr57K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 41 sellers
Flapen Score
Lactation Cookies against its category
The dotted line is the Grocery average. Past it, Lactation Cookies is stronger. Inside it, weaker.
Market
The Lactation Cookies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lactation Cookies 57K times last year and spent an estimated £61K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £61Ka year
- Top search term
- lactation cookies30K searches a year
02 · Price
A sale here is worth £17.84.
Listings sell for £17.84 on average, from £5.88 to £37.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.84 that is £4K to £9K a year per listing.
- Average price
- £17.84inside the $15 to $100 sweet spot
- Price range
- £5.88–£37.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #27 within Bakery. It carries 6,926 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #27in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,926per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lactation Cookies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Trending
90-day click momentum
Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago

HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago
Newest
by launch date
HOTTEA MAMA | Collagen Calm Hot Chocolate 200g | Award-Winning Brand | For Healthy Skin Hair Bones & Joints | 20 Servings
- Price
- £14.55
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9mo ago

HOTTEA MAMA | Go With The Flow | Breastfeeding Support Hot Chocolate | 41% Cacao | Brewers Yeast | 200g (20 mugs of hot chocolate)
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 1y ago

Kate Naturals Brewers Yeast Powder for Lactation Support & Nursing Moms. Debittered Brewers Yeast for Lactation Cookies (12oz Gluten Free Non-GMO)
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 9,210
- Age
- 1y ago

Milkmakers Lactation Cookie Bites Oatmeal Chocolate Chip 10 Count
- Price
- £37.22
- Rating
- 4.6/5
- Reviews
- 22,984
- Age
- 5y ago

HOTTEA MAMA | Milks Up | Breastfeeding & Lactation Support Tea | Organic Fenugreek & Fennel | Caffeine-Free | Herbal Tea | 14 Whole Leaf Biodegradable Bags - Makes 28 Cups
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 2,295
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- HOTTEA MAMA68%
- Munchkin27%
- Kate Naturals5%
Demand
Lactation Cookies search demand
Weekly searches over the year. Pick a range.
Search terms
Top Lactation Cookies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lactation cookies30K/yr
- hot tea mama hot chocolate8K/yr
- breastfeeding cookies3K/yr
- hottea mama hot chocolate6K/yr
- hot mama hot chocolate4K/yr
- go with the flow hot chocolate3K/yr
- lactation cookies for breastfeeding3K/yr
- breastfeeding hot chocolate2K/yr
Reviews and returns
What reviews say buyers love and hate about Lactation Cookies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste was a little on the bitter side for me
Not a nice taste
tastes like crap
so expensive
Its quite expensive for the size
too pricey
Didn't work for me
its probably slowly working in the background
Nothing ever worked for me with regarding increasing my supply
very bitter
Tasted bitter
The taste was a little on the bitter side for me
even when i tried putting the sad bags in a teapot, there wasn't enough for even half a flavourful cup, let alone 2
Disaappointing result and underwhelming flavour
Love
it tastes lovely
Lovely treat
Absolutely delicious
better than I expected
so seems to do what it promises to
Works as suggested
The flavour is actually really enjoyable—rich
I am enjoying the hot chocolate
with a lovely smooth flavour that feels like a treat
Would recommend, good value also
Worth it
Not badly priced for what is inside added
I find it easy to use
A great help
its simple to make
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactation Cookies questions
Answered from the same tracked data.









