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Lactation Cookies

Fail

The top 5 products take 100% of clicks, so Lactation Cookies is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£61K/yr57K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 41 sellers

Flapen Score

Lactation Cookies against its category

The dotted line is the Grocery average. Past it, Lactation Cookies is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactation Cookies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lactation Cookies 57K times last year and spent an estimated £61K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
6.0%
Market size, estimated
£61Ka year
Top search term
lactation cookies30K searches a year

02 · Price

A sale here is worth £17.84.

Listings sell for £17.84 on average, from £5.88 to £37.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £17.84 that is £4K to £9K a year per listing.

Average price
£17.84inside the $15 to $100 sweet spot
Price range
£5.88–£37.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #27 within Bakery. It carries 6,926 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#27in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,926per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lactation Cookies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

41

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • HOTTEA MAMA68%
  • Munchkin27%
  • Kate Naturals5%

Demand

Lactation Cookies search demand

Weekly searches over the year. Pick a range.

900700May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Lactation Cookies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lactation cookies30K/yr
  • hot tea mama hot chocolate8K/yr
  • breastfeeding cookies3K/yr
  • hottea mama hot chocolate6K/yr
  • hot mama hot chocolate4K/yr
  • go with the flow hot chocolate3K/yr
  • lactation cookies for breastfeeding3K/yr
  • breastfeeding hot chocolate2K/yr

Reviews and returns

What reviews say buyers love and hate about Lactation Cookies

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste was a little on the bitter side for me”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lactation Cookies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data