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Kunafa Pastry

Fail

Demand is soft, at -67.4% this quarter, so Kunafa Pastry is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£8K/yr13K searches / yr
90-day growth
-67.4%search demand this quarter
Competition
82%top-5 click share · 7 brands · 14 sellers

Flapen Score

Kunafa Pastry against its category

The dotted line is the Grocery average. Past it, Kunafa Pastry is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kunafa Pastry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kunafa Pastry 13K times last year and spent an estimated £8K. The top 5 brands take 93% of clicks. Demand peaks in Apr. Flapen scores it 31 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-67.4%
Conversion, latest week
9.3%
Market size, estimated
£8Ka year
Peak month
April7.6× the quietest month
Top search term
kunafa pastry9K searches a year

02 · Price

A sale here is worth £6.58.

Listings sell for £6.58 on average, from £4.11 to £8.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £6.58 that is £0 to £658 a year per listing.

Average price
£6.58under the $15 to $100 sweet spot
Price range
£4.11–£8.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£658
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #996 within Bakery. It carries 754 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
14.2%
Average rank
#996in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
754per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kunafa Pastry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£774£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Eastanbul46%
  • Seba Garden21%
  • Mareluxe12%
  • Yörem8%
  • Toprak6%
  • Melis4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Kunafa Pastry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 7.6×

Search terms

Top Kunafa Pastry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kunafa pastry9K/yr
  • kunafa dough4K/yr
  • kunafa pastry shredded7/yr
  • kanafeh pastry158/yr

Reviews and returns

What reviews say buyers love and hate about Kunafa Pastry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell29%−0.18

Worst ever, smells awful

It came moldy, absolutely stinks of mold when you open the bag and i broke it apart and it was green and dark

Taste-Overall21%+1.14

It tastes horrible

it also has a strange taste

Value For Money21%−0.06

Too expensive

Not worth it

Quite an expensive product for how much you get

Color14%−0.09

The pastry was green gray

Ingredients-Overall7%−0.05

cotton fibers in the product

Love

Taste-Overall33%+1.14

Made myself some nice Dubai style chocolate bars with this

Good taste

Tastes great with pistachio spread

Quality-Overall24%+2.34

Excellent product

Great quality

Will buy it again~ Good quality and flavour

Baking17%+0.14

Great for baking

Baking ability was very good

Really good I use this for Dubai cheesecake

Value For Money8%−0.06

Great value for money

Excellent value for money

Good amount & Price

Crispiness6%+0.50

The product was of good quality, very fresh and crispy

Crunchy

This was already baked so didnt have to fry it and the chocolate turned out fantastic, really nice, good crunch

FAQ

Common Kunafa Pastry questions

Answered from the same tracked data.