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Kunafa Pastry

soft demand (-67.4% this quarter) — Kunafa Pastry doesn't clear our bar today.

Flapen Score

31
Skip it
Market size 2Growth 0Conversion 84Competition 15Returns 100Price range 0Avg price 18Brand share 18Review moat 69Quality gap 35
This niche Category average

Is Kunafa Pastry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kunafa Pastry is a £8K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 31/100.

Kunafa Pastry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.4% over the last 90 days and 9.3% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr1K
Search volume / yr-67.4%13K
Conversion rate9.3%
Avg price£6.58

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 14
Top-5 product click share82%
Open market7%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews754

Top Kunafa Pastry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£774£2K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

3%

  • Eastanbul46%
  • Seba Garden21%
  • Mareluxe12%
  • Yörem8%
  • Toprak6%
  • Melis4%
  • Open — no brand owns it (1 brand, 3%)

Kunafa Pastry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume13KCVR9.3%Products9Brands7Top 5 Brands93%OOS Rate14.2%Rating4.5★Reviews754Avg BSR#996
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 7.6×

Top Kunafa Pastry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kunafa pastry9K/yr
  • kunafa dough4K/yr
  • kunafa pastry shredded7/yr
  • kanafeh pastry158/yr

What reviews say buyers love and hate about Kunafa Pastry

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Taste-Overall33%

Made myself some nice Dubai style chocolate bars with this

Quality-Overall24%

Excellent product

Baking17%

Great for baking

Value For Money8%

Great value for money

Crispiness6%

The product was of good quality, very fresh and crispy

What buyers complain about

93% of reviews
Smell29%

Worst ever, smells awful

Taste-Overall21%

It tastes horrible

Value For Money21%

Too expensive

Color14%

The pastry was green gray

Ingredients-Overall7%

cotton fibers in the product

Common Kunafa Pastry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kunafa Pastry 31/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -67.4% over the last 90 days.
Search demand for Kunafa Pastry on Amazon United Kingdom peaks in Apr, where the busiest month runs 7.6× the quietest.