kunafa pastry
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good753.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 13K searches
Growth
Bad-67.4%90-day search growth — must beat 0% to launch
Price range
Bad£4.11–£8.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kunafa pastry is a £8K/yr Amazon United Kingdom market (13K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 31/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kunafa pastry market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £5K–£7K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #996
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 100%
- Out of stock
- 14.2%
- Avg brand age
- 26 months
- Avg seller age
- 247 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
14
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
3%
- Eastanbul46%
- Seba Garden21%
- Mareluxe12%
- Yörem8%
- Toprak6%
- Melis4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -67.4% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 7.6×
Top kunafa pastry search terms
- kunafa pastry9K/yr
- kunafa dough4K/yr
- kunafa pastry shredded7/yr
- kanafeh pastry158/yr
Top kunafa pastry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g
Eastanbul£7.104.6★2,571 rev
Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
Seba Garden£5.184.6★360 rev
Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g
Eastanbul£8.924.4★2,351 rev
Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
Mareluxe£6.624.5★83 rev
Yörem Dried & Chopped Kadayif Pastry | Perfect For Dubai Chocolate Kadayif (Kataifi) Shredded Fillo Dough Kadayif Pastry Dough Dubai Pistachio Chocolate Bar Kunafa
Yörem£6.964.4★370 rev
Newest
by launch date
Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough
Proparts£8.10328 rev
Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
Seba Garden£5.18360 rev
Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
Mareluxe£6.6283 rev
Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Roasted Katafi 250g
Eastanbul£7.19539 rev
Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g
Eastanbul£7.102,571 rev
Trending
90-day click momentumAngel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough
Proparts£8.104.6★
Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
Seba Garden£5.184.6★
Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
Mareluxe£6.624.5★
Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g
Eastanbul£8.924.4★
Eastanbul Baked & Shredded Kataifi for Milk Pudding Toasted Kataifi Kadayif Pastry Dough for Dubai Chocolate Shredded Fillo Dough Katifi Muhallebi Kadaifi Sprinkles Crushed Roasted Katafi 250g
Eastanbul£7.194.6★
What buyers say about kunafa pastry
What buyers praise and complain about, mined from review topics.What buyers love
“Made myself some nice Dubai style chocolate bars with this”
“Excellent product”
“Great for baking”
“Great value for money”
“The product was of good quality, very fresh and crispy”
“As described”
“the bag outside does smell a bit it comes chopped which is great for me and makes it easier to bake with and tastes good”
“Good size for the price”
“container easy to open”
“Lovely and dry”
What buyers complain about
“Worst ever, smells awful”
“It tastes horrible”
“Too expensive”
“The pastry was green gray”
“cotton fibers in the product”
Common questions
- Is kunafa pastry profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -67.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the kunafa pastry niche?
- 7 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in kunafa pastry?
- Top complaints mined from reviews: Smell, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for kunafa pastry peak?
- Demand peaks in Apr; the busiest month runs 7.6× the quietest.
- What does it cost to enter the kunafa pastry niche?
- Listings span £4.11–£8.92; the average listing price is £6.58 (sweet spot $15–$100). The average incumbent carries 754 reviews — the moat a new listing must climb.