Kunafa
FailDemand is soft, at -57.0% this quarter, so Kunafa is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £194K/yr332K searches / yr
- 90-day growth
- -57.0%search demand this quarter
- Competition
- 83%top-5 click share · 9 brands · 16 sellers
Flapen Score
Kunafa against its category
The dotted line is the Grocery average. Past it, Kunafa is stronger. Inside it, weaker.
Market
The Kunafa market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kunafa 332K times last year and spent an estimated £194K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- -57.0%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £194Ka year
- Peak month
- February4.0× the quietest month
- Top search term
- kunafa80K searches a year
02 · Price
A sale here is worth £7.86.
Listings sell for £7.86 on average, from £4.11 to £21.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.86 that is £12K to £16K a year per listing.
- Average price
- £7.86under the $15 to $100 sweet spot
- Price range
- £4.11–£21.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #990 within Bakery. It carries 648 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 73%
- Out of stock, average day
- 12.3%
- Average rank
- #990in Bakery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 648per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Kunafa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 1y ago

Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g
- Price
- £7.10
- Rating
- 4.6/5
- Reviews
- 2,571
- Age
- 1y ago

Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 2,351
- Age
- 2y ago

Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Yörem Dried & Chopped Kadayif Pastry | Perfect For Dubai Chocolate Kadayif (Kataifi) Shredded Fillo Dough Kadayif Pastry Dough Dubai Pistachio Chocolate Bar Kunafa
- Price
- £6.96
- Rating
- 4.4/5
- Reviews
- 370
- Age
- 1y ago
Trending
estimated 90-day click momentum
Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 4mo ago

Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 1y ago

Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 2,351
- Age
- 2y ago

Toprak Kunafa Premium Vegan Kataifi Pastry Ingredient for Viral Dubai Pistachio Chocolate Bar Filo Dough for Kunafa Spread Kadayif & Dessert Toppings 200g
- Price
- £5.06
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 4mo ago

Pistachio Dubai Chocolate Making Kit - Pistachio Cream 600g Spreadable Butter Deep Chocolate Mould & Roasted Kadayif Pastry 500g Fillo Dough. Make Your Own Dubai Inspired Chocolates at Home
- Price
- £21.84
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 1y ago

Gordion Kadayif (Kataifi) Premium Roasted & Chopped Pastry Perfect for Dubai Style Chocolate & Kunafah Natural Ingredients & Vegan 200gr
- Price
- £5.34
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago

Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 1y ago

Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
16
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
6%
- Eastanbul37%
- Seba Garden33%
- Mareluxe11%
- Yörem5%
- Toprak4%
- Topline4%
- Open — no brand owns it (3 brands, 6%)
Demand
Kunafa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.0×
Search terms
Top Kunafa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kunafa80K/yr
- kataifi pastry46K/yr
- kadayif48K/yr
- kataifi33K/yr
- dubai chocolate kit40K/yr
- knafeh16K/yr
- kanafeh19K/yr
- kanafa7K/yr
- kunafa pastry9K/yr
- katafi5K/yr
Reviews and returns
What reviews say buyers love and hate about Kunafa
We read the reviews and the return reasons for every product selling here.
“Worst ever, smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kunafa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









