Is kunafa profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (38/100).

How competitive is the kunafa niche?

9 brands and 16 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in kunafa?

Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.1%.

When does demand for kunafa peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 4.0× the quietest.

What does it cost to enter the kunafa niche?

Listings span £4.11–£21.84; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.

kunafa

Skip it

Soft demand (-57.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good648.45

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.11–£21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£194K

£194K/yr · 332K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad£7.86

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-57.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, kunafa is a £194K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

kunafa market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £197K–£236K; units × avg price
Conversion rate: 7.4%
Avg BSR: #990
Page quality: 0%
Prime: 73%
Sponsored: 100%
Out of stock: 12.3%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Eastanbul37%
Seba Garden33%
Mareluxe11%
Yörem5%
Toprak4%
Topline4%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — -57.0% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.0×

Open Trend

Top kunafa search terms

kunafa80K/yr -51.6%6.4% conv.
kataifi pastry46K/yr -33.3%5.8% conv.
kadayif48K/yr -64.5%9.2% conv.
kataifi33K/yr -70.5%7.8% conv.
dubai chocolate kit40K/yr -62.4%2.0% conv.
knafeh16K/yr -52.9%8.1% conv.
kanafeh19K/yr -65.6%9.4% conv.
kanafa7K/yr -7.5%8.2% conv.
kunafa pastry9K/yr -66.4%8.4% conv.
katafi5K/yr -56.8%7.2% conv.

All search terms

Top kunafa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)

Seba Garden£5.184.6★360 rev

Eastanbul Dried and Chopped Kataifi Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for Dubai Pistachio Popular Chocolate Bar Shredded Phyllo Kunafa Knafeh Katifi Kanafeh Pastry 170 g

Eastanbul£7.104.6★2,571 rev

Eastanbul Dried & Chopped Kataifi Shredded Fillo Dough Kurutulmus Kadayif Pastry Dough Ingredient for The Popular Dubai Pistachio Chocolate Bar Shredded Phyllo Dough Kunafa Dough 500g

Eastanbul£8.924.4★2,351 rev

Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai

Mareluxe£6.624.5★83 rev

Yörem Dried & Chopped Kadayif Pastry | Perfect For Dubai Chocolate Kadayif (Kataifi) Shredded Fillo Dough Kadayif Pastry Dough Dubai Pistachio Chocolate Bar Kunafa

Yörem£6.964.4★370 rev

Newest

by launch date

Angel hair pastry strands. Roasted Kadayif 500g. Kadayif pastry strands angel hair. Kataifi angel hair for Dubai chocolate. Angel hair Kadayif for sweets & traditional recipes. Kataifi dough

Proparts£8.10328 rev

4mo ago

Pistachio Dubai Chocolate Making Kit - Pistachio Cream 600g Spreadable Butter Deep Chocolate Mould & Roasted Kadayif Pastry 500g Fillo Dough. Make Your Own Dubai Inspired Chocolates at Home

Topline£21.84261 rev

1y ago

Gordion Kadayif (Kataifi) Premium Roasted & Chopped Pastry Perfect for Dubai Style Chocolate & Kunafah Natural Ingredients & Vegan 200gr

GORDION£5.3490 rev

1y ago

Seba Garden Dried & Roasted Chopped Dubai Chocolate Kadaifi/Kunafa Authentic Kadaif Premium Quality Kadayif from Turkey (Kadaifi Only)

Seba Garden£5.18360 rev

1y ago

Kataifi Pastry Kataifi Pastry For Dubai Chocolate Dried & Chopped Kataifi Shredded Knafeh Shredded Kunafa Kadayif Viral Dubai

Mareluxe£6.6283 rev

1y ago

What buyers say about kunafa

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious in chocolate”

Quality-Overall23%

“Excellent product”

Baking17%

“Great for baking”

Value For Money8%

“Great value for money”

Crispiness6%

“The product was of good quality, very fresh and crispy”

Advertised Vs Actual Product4%

“As described”

Smell2%

“the bag outside does smell a bit it comes chopped which is great for me and makes it easier to bake with and tastes good”

Flavor2%

“Excellent lovely flavour”

Size-Overall1%

“Good size for the price”

Ease Of Use1%

“container easy to open”

What buyers complain about

Smell25%

“Worst ever, smells awful”

Value For Money19%

“Too expensive”

Taste-Overall19%

“It tastes horrible”

Color13%

“The pastry was green gray”

Advertised Vs Actual Product13%

“Terrible description of a poor product”

Ingredients-Overall6%

“cotton fibers in the product”

Common questions

Is kunafa profitable to sell on Amazon United Kingdom?: The niche generates £194K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (38/100).
How competitive is the kunafa niche?: 9 brands and 16 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in kunafa?: Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.1%.
When does demand for kunafa peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 4.0× the quietest.
What does it cost to enter the kunafa niche?: Listings span £4.11–£21.84; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 648 reviews — the moat a new listing must climb.

kunafa

kunafa market data

Competition & brand share

Demand & seasonality

Top kunafa search terms

Top kunafa products on Amazon

Top sellers

Newest

Trending

What buyers say about kunafa

What buyers love

What buyers complain about

Common questions

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