Kraken Rum Gift Sets

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £973K a year.

Searches, last 12 months

573K

Growth, 90 days vs prior 90

+48.3%

Conversion, latest week

7.0%

Market size, estimated

£973Ka year

Peak month

December5.3× the quietest month

Top search term

kraken rum351K searches a year

Listings sell for £24.22 on average, from £15.17 to £39.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £24.22 that is £61K to £73K a year per listing.

Average price

£24.22inside the $15 to $100 sweet spot

Price range

£15.17–£39.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

£61K–£73K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #72 within Beer, Wine & Spirits. It carries 5,166 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

83%

Out of stock, average day

2.6%

Average rank

#72in Beer, Wine & Spirits

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,166per listing

Listings tracked

12

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months