Is kraken rum gift sets profitable to sell on Amazon United Kingdom?

The niche generates £973K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.3%. Flapen's verdict: Launch it (60/100).

How competitive is the kraken rum gift sets niche?

6 brands and 56 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in kraken rum gift sets?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.4%.

When does demand for kraken rum gift sets peak?

Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the kraken rum gift sets niche?

Listings span £15.17–£39.62; the average listing price is £24.22 (sweet spot $15–$100). The average incumbent carries 5,166 reviews — the moat a new listing must climb.

kraken rum gift sets

Launch it

A $973K/yr market growing +48.3% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.22

avg listing price — sweet spot $15–$100

Price range

Incredible£15.17–£39.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£973K

£973K/yr · 573K searches

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+48.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,166.17

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, kraken rum gift sets is a £973K/yr Amazon United Kingdom market (573K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 60/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

kraken rum gift sets market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: £727K–£969K; units × avg price
Conversion rate: 7.0%
Avg BSR: #72
Page quality: 0%
Prime: 83%
Sponsored: 42%
Out of stock: 2.6%
Avg brand age: 68 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Kraken84%
FYKTIK7%
GIFT CREATION4%
Celebration Spirits2%
rovian2%
BEAMS INTERNATIONAL2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top kraken rum gift sets search terms

kraken rum351K/yr +50.6%7.6% conv.
kraken157K/yr +58.5%3.5% conv.
kraken spiced rum20K/yr +15.3%5.9% conv.
kracken13K/yr +5.2%6.9% conv.
kraken black spiced rum5K/yr +69.3%7.3% conv.
the kraken3K/yr +152.8%1.4% conv.
rum kraken5K/yr +27.9%6.7% conv.
kraken rum 1l13K/yr -42.8%5.9% conv.
kracken rum4K/yr +7.9%9.1% conv.
kraken 1 litre3K/yr +93.0%3.2% conv.

All search terms

Top kraken rum gift sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kraken Black Spiced Rum 40% ABV 70cl | Rich Vanilla Cinnamon Clove & Exotic Spice Notes | Cocktails Mixing & Gifts

Kraken£17.514.9★27,010 rev

Kraken Black Spiced Rum 40% ABV 1L | Rich Vanilla Cinnamon Clove & Caramel Spice Notes | Cocktails Mixing & Gifts

Kraken£24.174.9★27,010 rev

Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum 40% ABV 70cl | Rich Black Cherry Madagascan Vanilla & Warming Spice| Cocktails Mixing & Gifts

Kraken£16.814.8★2,151 rev

Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts

Kraken£17.484.8★612 rev

Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers

FYKTIK£15.571.7★77 rev

Newest

by launch date

Kraken Rum Glass Octopus 3D Kraken Rum Octopus Bottle 350ml Borosilicate Glass Liquor Bottle Decanter Nautical Marine Decor Sculpture Home Bar Ornament Collectible Gift for Men Marine Lovers

FYKTIK£15.5777 rev

2mo ago

Kraken Rum Glass Octopus 3D Kraken Rum Octopus Glass Decanter 350ML Borosilicate Glass Liquor Bottle Decorative Artistic Wine Bottle for Bar Home Decor Collectible Gift for Men Marine Lovers

rovian£16.667 rev

2mo ago

Kraken Black Spiced Rum | Legendary Survivor Series | Limited Edition - 70cl

Kraken£39.4345 rev

8mo ago

Kraken Black Spiced Rum Gift Set | 700ml 40% ABV | with Official Tentacle Highball Glass & 2 Beer Mats | Premium Spiced Rum Gift Set for Home Bar & Special Occasions

Celebration Spirits£37.4416 rev

1y ago

Kraken Dark Caramel & Cornish Sea Salt Black Spiced Rum 40% ABV 70cl | Rich Salted Caramel Toffee & Exotic Spice Flavour | Cocktails Mixing & Gifts

Kraken£17.48612 rev

1y ago

What buyers say about kraken rum gift sets

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Very tasty”

Alcohol Flavor17%

“Lovely drink”

Value For Money13%

“Good value”

Flavor12%

“good full flavours of both”

Gifting Purpose7%

“Gift”

Quality-Overall6%

“it is a stunning piece of glasswork”

Sweetness5%

“a little extra sweetness”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall1%

“It's a great size even though I go through these quite quick”

Salt Content1%

“Dangerously drinkable, the caramel and salt work perfectly”

What buyers complain about

Advertised Vs Actual Product26%

“Looks nothing like the picture”

Quality-Overall20%

“The build quality is absolutely terrible”

Size-Overall19%

“Im disappointed as it looks bigger than it is”

Value For Money5%

“in spite of the cheapest”

Ease Of Use3%

“Goes down too easy”

Color3%

“come bright blue”

Flavor3%

“Certainly not the best flavour Kraken have released”

Thickness2%

“thin”

Durability2%

“Broke”

Charging1%

“doesnt even look like the photo they even charge you to send it back”

Top return reasons

Advertised Vs Actual Product59%

Size-Overall16%

Quality-Overall13%

Leak-Proof2%

Color2%

Value For Money1%

Gifting Purpose1%

Design-Overall1%

Functionality-Overall1%

Compatibility-Overall1%

Common questions

Is kraken rum gift sets profitable to sell on Amazon United Kingdom?: The niche generates £973K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +48.3%. Flapen's verdict: Launch it (60/100).
How competitive is the kraken rum gift sets niche?: 6 brands and 56 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in kraken rum gift sets?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 0.4%.
When does demand for kraken rum gift sets peak?: Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the kraken rum gift sets niche?: Listings span £15.17–£39.62; the average listing price is £24.22 (sweet spot $15–$100). The average incumbent carries 5,166 reviews — the moat a new listing must climb.