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Kraken Black Cherry

Kraken Black Cherry clears our launch bar: a $1.1M/yr market growing +42.4% this quarter with returns at 0.4%.

Flapen Score

60
Launch it
Market size 80Growth 64Conversion 73Competition 17Returns 98Price range 95Avg price 95Brand share 4Review moat 24Quality gap 73
This niche Category average

Is Kraken Black Cherry profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kraken Black Cherry is a £1.1M/yr Amazon United Kingdom market (674K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Dec. Verdict: Launch it — 60/100.

Kraken Black Cherry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +42.4% over the last 90 days and 6.8% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr50K
Search volume / yr+42.4%674K
Conversion rate6.8%
Avg price£24.22

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 56
Top-5 product click share79%
Open market1%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement42%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews5,166

Top Kraken Black Cherry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£111K£222K£333K£444K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

56

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Kraken84%
  • FYKTIK7%
  • GIFT CREATION4%
  • Celebration Spirits2%
  • rovian1%
  • BEAMS INTERNATIONAL1%

Kraken Black Cherry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume674KCVR6.8%Products12Brands6Top 5 Brands99%OOS Rate2.4%Rating4.3★Reviews5,166Avg BSR#72
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 16.0×

Top Kraken Black Cherry search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kraken rum351K/yr
  • kraken157K/yr
  • cherry rum31K/yr
  • kraken spiced rum20K/yr
  • kracken13K/yr
  • kraken black cherry33K/yr
  • kraken special edition6K/yr
  • krake3K/yr
  • kraken black spiced rum5K/yr
  • the kraken3K/yr

What reviews say buyers love and hate about Kraken Black Cherry

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall27%

Very tasty

Alcohol Flavor17%

Lovely drink

Value For Money13%

Good value

Flavor12%

good full flavours of both

Gifting Purpose7%

Gift

What buyers complain about

85% of reviews
Advertised Vs Actual Product26%

Looks nothing like the picture

Quality-Overall20%

The build quality is absolutely terrible

Size-Overall19%

Im disappointed as it looks bigger than it is

Value For Money5%

in spite of the cheapest

Ease Of Use3%

Goes down too easy

Kraken Black Cherry return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
59%
2Size-Overall
16%
3Quality-Overall
13%
4Leak-Proof
2%
5Color
2%

Common Kraken Black Cherry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kraken Black Cherry 60/100 on Amazon United Kingdom — Launch it. The niche generates £1.1M/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +42.4% over the last 90 days.
Search demand for Kraken Black Cherry on Amazon United Kingdom peaks in Jun–Dec, where the busiest month runs 16.0× the quietest.