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Kosher Salt

Fail

The top 5 brands take 95% of clicks, so Kosher Salt is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£134K/yr105K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
79%top-5 click share · 7 brands · 53 sellers

Flapen Score

Kosher Salt against its category

The dotted line is the Grocery average. Past it, Kosher Salt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kosher Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kosher Salt 105K times last year and spent an estimated £134K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
15.7%
Market size, estimated
£134Ka year
Peak month
December1.3× the quietest month
Top search term
kosher salt70K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £1.85 to £28.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.18 that is £12K to £16K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£1.85–£28.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #23 within Herbs, Spices & Seasonings. It carries 4,851 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
3.1%
Average rank
#23in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,851per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Kosher Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

53

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

2%

  • Diamond Crystal45%
  • Morton19%
  • Pegasus16%
  • Buy Whole Foods Online11%
  • Manischewitz4%
  • Surfy's3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kosher Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kosher Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kosher salt70K/yr
  • kosher salt uk21K/yr
  • diamond crystal kosher salt11K/yr
  • diamond kosher salt2K/yr

Reviews and returns

What reviews say buyers love and hate about Kosher Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content64%+0.81

Salty

Expensive for salt

Not very salty

Taste-Overall7%+0.23

Horrible taste of chemicals

Horrible taste

tho honestly I'm beat on the taste

Value For Money7%−0.06

Expensive for salt

the price had increased

Advertised Vs Actual Product5%−0.01

does not match the description

Not what its supposed to be

Wrong description

Ease Of Use5%−0.06

Not able to use

Love

Salt Content44%+0.81

Good Salt

Nice salt at a good price

High quality salt

Quality-Overall18%+2.30

Good consistant quality

Good quality

seeing this brand as one of the safest quality

Advertised Vs Actual Product9%−0.01

As advertised

As described

Just what we ordered

Value For Money9%−0.06

Worth every penny

Good value

Great value

Taste-Overall5%+0.23

Taste great not too sharp

Delicious

It's tastes great

FAQ

Common Kosher Salt questions

Answered from the same tracked data.