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Korean Food

Fail

The top 5 brands take 100% of clicks, so Korean Food is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£227K/yr196K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
95%top-5 click share · 2 brands · 30 sellers

Flapen Score

Korean Food against its category

The dotted line is the Grocery average. Past it, Korean Food is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Korean Food 196K times last year and spent an estimated £227K. All 2 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
14.8%
Market size, estimated
£227Ka year
Peak month
October2.5× the quietest month
Top search term
kewpie mayo130K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £3.63 to £15.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £7.79 that is £19K to £23K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£3.63–£15.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Condiments & Sauces. It carries 2,488 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Condiments & Sauces
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,488per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Korean Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£136K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Kewpie94%
  • London Grocery6%

Demand

Korean Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Korean Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kewpie mayo130K/yr
  • kewpie27K/yr
  • kewpie mayonnaise15K/yr
  • japanese mayonnaise16K/yr
  • japanese mayo8K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%+1.29

Just wish it was a bit cheaper

Its expensive here in the UK

Bit pricey

Taste-Overall21%+1.08

Tastes like salad cream

Tastes rank

there was a strong overwhelming taste of FISH

Salt Content10%−0.07

It is saltier

It was way too salty and acidic

It's literally just salty salad cream made with more oil

Thickness7%−0.05

It's much thicker

This is a lot thinner in consistency. but is half the price

Allergies2%−0.03

Which I found unusual because surely people with allergies need to know that information

Love

Taste-Overall50%+1.08

rich taste

you can really taste the egg yolks

Fantastic taste

Flavor15%+0.97

this has depths of flavour

Rich and full of flavour

has a much stronger flavour

Value For Money9%+1.29

Worth, every penny

well worth it

a good deal

Quality-Overall4%−0.01

the high-quality ingredients

Great quality

It's a nice product

Texture/Consistency-Overall3%−0.01

Creamy

It's mayonnaise, it's smoother then say heinz

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

FAQ

Common Korean Food questions

Answered from the same tracked data.