Korean Food
FailThe top 5 brands take 100% of clicks, so Korean Food is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £227K/yr196K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 95%top-5 click share · 2 brands · 30 sellers
Flapen Score
Korean Food against its category
The dotted line is the Grocery average. Past it, Korean Food is stronger. Inside it, weaker.
Market
The Korean Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Korean Food 196K times last year and spent an estimated £227K. All 2 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £227Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- kewpie mayo130K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £3.63 to £15.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £7.79 that is £19K to £23K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £3.63–£15.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £19K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Condiments & Sauces. It carries 2,488 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Condiments & Sauces
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,488per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Korean Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kewpie Mayonnaise 355ml | Authentic Japanese Mayo | Rich Umami Flavour | No MSG & Gluten-Free
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 3y ago

Kewpie Mayonnaise 450g | Rich Umami-Packed Japanese Mayo
- Price
- £5.44
- Rating
- 4.7/5
- Reviews
- 6,095
- Age
- 12y ago

Kewpie Mayonnaise 450g (Pack of 2) | Rich Umami-Packed Japanese Mayo
- Price
- £11.59
- Rating
- 4.7/5
- Reviews
- 6,095
- Age
- 16y ago

Kewpie Mayonnaise 350ml
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 1,628
- Age
- 8y ago

Kenko Japanese Mayonnaise 500g
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 10y ago
Trending
90-day click momentum
Kewpie Mayonnaise 355ml | Authentic Japanese Mayo | Rich Umami Flavour | No MSG & Gluten-Free
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 3y ago

Kewpie Mayonnaise 450g (Pack of 2) | Rich Umami-Packed Japanese Mayo
- Price
- £11.59
- Rating
- 4.7/5
- Reviews
- 6,095
- Age
- 16y ago

Kenko Japanese Mayonnaise 500g
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 10y ago

Kewpie Mayonnaise 2400ml
- Price
- £15.46
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago

Kewpie Mayonnaise 450g | Rich Umami-Packed Japanese Mayo
- Price
- £5.44
- Rating
- 4.7/5
- Reviews
- 6,095
- Age
- 12y ago
Newest
by launch date
Kewpie Mayonnaise 2400ml
- Price
- £15.46
- Rating
- 4.1/5
- Reviews
- 43
- Age
- 1y ago

Kewpie Mayonnaise 355ml | Authentic Japanese Mayo | Rich Umami Flavour | No MSG & Gluten-Free
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 3y ago

Kewpie Mayonnaise 350ml
- Price
- £6.18
- Rating
- 4.5/5
- Reviews
- 1,628
- Age
- 8y ago

Kenko Japanese Mayonnaise 500g
- Price
- £3.63
- Rating
- 4.6/5
- Reviews
- 205
- Age
- 10y ago

Kewpie Mayonnaise 450g | Rich Umami-Packed Japanese Mayo
- Price
- £5.44
- Rating
- 4.7/5
- Reviews
- 6,095
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Kewpie94%
- London Grocery6%
Demand
Korean Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.5×
Search terms
Top Korean Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kewpie mayo130K/yr
- kewpie27K/yr
- kewpie mayonnaise15K/yr
- japanese mayonnaise16K/yr
- japanese mayo8K/yr
Reviews and returns
What reviews say buyers love and hate about Korean Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just wish it was a bit cheaper
Its expensive here in the UK
Bit pricey
Tastes like salad cream
Tastes rank
there was a strong overwhelming taste of FISH
It is saltier
It was way too salty and acidic
It's literally just salty salad cream made with more oil
It's much thicker
This is a lot thinner in consistency. but is half the price
Which I found unusual because surely people with allergies need to know that information
Love
rich taste
you can really taste the egg yolks
Fantastic taste
this has depths of flavour
Rich and full of flavour
has a much stronger flavour
Worth, every penny
well worth it
a good deal
the high-quality ingredients
Great quality
It's a nice product
Creamy
It's mayonnaise, it's smoother then say heinz
Return
0.0% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Korean Food questions
Answered from the same tracked data.









