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Kool Aid

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Kool Aid is a Maybe.

Filters Trending
Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£37K/yr92K searches / yr
90-day growth
+200.4%search demand this quarter
Competition
68%top-5 click share · 6 brands · 24 sellers

Flapen Score

Kool Aid against its category

The dotted line is the Grocery average. Past it, Kool Aid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kool Aid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kool Aid 92K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +200.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+200.4%
Conversion, latest week
3.7%
Market size, estimated
£37Ka year
Peak month
June2.2× the quietest month
Top search term
kool aid83K searches a year

02 · Price

A sale here is worth £10.89.

Listings sell for £10.89 on average, from £2.73 to £22.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.89 that is £3K to £5K a year per listing.

Average price
£10.89under the $15 to $100 sweet spot
Price range
£2.73–£22.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #90 within Drink Mixes & Flavourings. It carries 318 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
22.2%
Average rank
#90in Drink Mixes & Flavourings
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kool Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Kool-Aid60%
  • My Africa Caribbean21%
  • Puregro9%
  • Kool5%
  • Boxed Treatz3%
  • Kraft2%

Demand

Kool Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Kool Aid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money42%−0.37

expensive, if you are in the states, you could buy this for less than 10 dollars, to buy it in the UK it is very expensive

Expensive for what it is

Love

Value For Money22%−0.37

Good transaction

so they're excellent value if you make Kool-Aid regularly

very good value for money considering it's an American drink

Flavor20%+1.89

Great flavour

The cherry is rich and sweet, while the grape has a refreshing flavour that really stands out

Cherry, grape, and the punch are beautiful flavours btw

Taste-Overall17%+1.52

fruity taste that Kool-Aid is known for

Tasty

the koolaid itself tasted beautifully

Quality-Overall15%−0.07

Good product

Alcohol Flavor10%+0.84

Drink mix

FAQ

Common Kool Aid questions

Answered from the same tracked data.