Kool Aid
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Kool Aid is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £37K/yr92K searches / yr
- 90-day growth
- +200.4%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 24 sellers
Flapen Score
Kool Aid against its category
The dotted line is the Grocery average. Past it, Kool Aid is stronger. Inside it, weaker.
Market
The Kool Aid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kool Aid 92K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +200.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +200.4%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £37Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- kool aid83K searches a year
02 · Price
A sale here is worth £10.89.
Listings sell for £10.89 on average, from £2.73 to £22.96. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.89 that is £3K to £5K a year per listing.
- Average price
- £10.89under the $15 to $100 sweet spot
- Price range
- £2.73–£22.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #90 within Drink Mixes & Flavourings. It carries 318 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 85%
- Out of stock, average day
- 22.2%
- Average rank
- #90in Drink Mixes & Flavourings
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 318per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Kool Aid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kool-Aid 12 Pack Variety Selection
- Price
- £9.14
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 1y ago

Kool Aid Blue Raspberry Lemonade Unsweetened Drink Mix 6.2g Sachet
- Price
- £2.73
- Rating
- 4.0/5
- Reviews
- 561
- Age
- 15y ago

Kool Aid Tub Tropical Fruit Punch 538g
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 4y ago

Kool Aid Grape Powdered Drink Mix 538g (19 OZ)
- Price
- £8.47
- Rating
- 4.3/5
- Reviews
- 2,461
- Age
- 16y ago

Kool Aid Tropical Punch Tub 538g
- Price
- £8.81
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 4y ago
Trending
90-day click momentum
Kool Aid Variety Pack Sachets Bundle 24 Pack 12 Assorted Flavours x 2 Each American Drink Mix Selection by Boxed Treatz Tropical Cherry Grape Watermelon & More
- Price
- £17.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Kool Aid Blue Raspberry Lemonade Unsweetened Drink Mix 6.2g Sachet
- Price
- £2.73
- Rating
- 4.0/5
- Reviews
- 561
- Age
- 15y ago

Kool-Aid Combo Pack 538g (Cherry +Tropical Punch+ Grape) U.S.A
- Price
- £22.96
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 2y ago

Kool-Aid 12 Pack Variety Selection
- Price
- £9.14
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 1y ago

Kool Aid Powder Drink Mix - Strawberry Flavour - 35% Less Sugar 538 Gram Tub
- Price
- £8.99
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 15y ago
Newest
by launch date
Kool Aid Variety Pack Sachets Bundle 24 Pack 12 Assorted Flavours x 2 Each American Drink Mix Selection by Boxed Treatz Tropical Cherry Grape Watermelon & More
- Price
- £17.45
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Kool-Aid 12 Pack Variety Selection
- Price
- £9.14
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 1y ago

Kool-Aid Combo Pack 538g (Cherry +Tropical Punch+ Grape) U.S.A
- Price
- £22.96
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 2y ago

Kool-Aid Combo Pack Drink Mix 538g (Cherry & Grape) | Powdered Soft Drink Mix | Makes Refreshing Fruit-Flavoured Drinks | Caffeine Free | Imported from USA
- Price
- £17.87
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 2y ago

Kool Aid Tub Tropical Fruit Punch 538g
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
24
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Kool-Aid60%
- My Africa Caribbean21%
- Puregro9%
- Kool5%
- Boxed Treatz3%
- Kraft2%
Demand
Kool Aid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Kool Aid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive, if you are in the states, you could buy this for less than 10 dollars, to buy it in the UK it is very expensive
Expensive for what it is
Love
Good transaction
so they're excellent value if you make Kool-Aid regularly
very good value for money considering it's an American drink
Great flavour
The cherry is rich and sweet, while the grape has a refreshing flavour that really stands out
Cherry, grape, and the punch are beautiful flavours btw
fruity taste that Kool-Aid is known for
Tasty
the koolaid itself tasted beautifully
Good product
Drink mix
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kool Aid questions
Answered from the same tracked data.









