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Kontrol Crystals

Fail

The top 5 brands take 100% of clicks, so Kontrol Crystals is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£74K/yr34K searches / yr
90-day growth
-44.2%search demand this quarter
Competition
73%top-5 click share · 5 brands · 39 sellers

Flapen Score

Kontrol Crystals against its category

The dotted line is the Grocery average. Past it, Kontrol Crystals is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kontrol Crystals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kontrol Crystals 34K times last year and spent an estimated £74K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-44.2%
Conversion, latest week
17.2%
Market size, estimated
£74Ka year
Peak month
November6.2× the quietest month
Top search term
kontrol crystals11K searches a year

02 · Price

A sale here is worth £12.51.

Listings sell for £12.51 on average, from £4.95 to £26.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.51 that is £3K to £6K a year per listing.

Average price
£12.51under the $15 to $100 sweet spot
Price range
£4.95–£26.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #148 within Moisture Absorbers. It carries 581 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
40%
Out of stock, average day
0.9%
Average rank
#148in Moisture Absorbers
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
581per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kontrol Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Kontrol68%
  • DTD QUALITY MATTERS19%
  • 1ABOVE9%
  • Quest2%
  • PERFECTONISH2%

Demand

Kontrol Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Kontrol Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kontrol crystals11K/yr
  • dehumidifier crystals9K/yr
  • dehumidifier crystals refills6K/yr
  • kontrol5K/yr
  • damp crystals4K/yr

Reviews and returns

What reviews say buyers love and hate about Kontrol Crystals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+2.18

disappointed in size for price

Functionality-Overall25%−0.03

This wont work for that

Love

Quality-Overall27%−0.06

Excellent product

A great product

Superb product

Value For Money23%+2.18

Good price

A good value production that works well

Good value for money

Advertised Vs Actual Product18%+1.32

Does the job

they do the job expected

as described

Efficiency9%−0.14

works very well

Works well in our containers

Works well

Ease Of Use5%+0.36

Easy to use

Easy to use crystals

Return

0.0% Return rate 75% Fixable by listing

Size-Overall75%▁▁▆▁██
Leak-Proof25%█▁▃▁▁▁

FAQ

Common Kontrol Crystals questions

Answered from the same tracked data.