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Kombucha Scoby

Fail

Shoppers spend an estimated $29K a year here, so Kombucha Scoby is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£29K/yr37K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
71%top-5 click share · 8 brands · 11 sellers

Flapen Score

Kombucha Scoby against its category

The dotted line is the Grocery average. Past it, Kombucha Scoby is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kombucha Scoby market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kombucha Scoby 37K times last year and spent an estimated £29K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
3.9%
Market size, estimated
£29Ka year
Peak month
December2.5× the quietest month
Top search term
kombucha starter kit33K searches a year

02 · Price

A sale here is worth £19.63.

Listings sell for £19.63 on average, from £8.63 to £41.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.63 that is £0 to £2K a year per listing.

Average price
£19.63inside the $15 to $100 sweet spot
Price range
£8.63–£41.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Tea. It carries 187 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
60%
Out of stock, average day
6.8%
Average rank
#56in Tea
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kombucha Scoby products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

11

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

4%

  • HOLOS34%
  • Blighty Brew27%
  • Kombuchaorganic19%
  • Hemlock Home Brewing6%
  • Freshly Fermented5%
  • Good Gut Tribe5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kombucha Scoby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Kombucha Scoby

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“The whole kit looks cheap and low quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kombucha Scoby questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data