Kombucha Scoby
FailShoppers spend only $29K a year here, so Kombucha Scoby is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £29K/yr37K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 11 sellers
Flapen Score
Kombucha Scoby against its category
The dotted line is the Grocery average. Past it, Kombucha Scoby is stronger. Inside it, weaker.
Market
The Kombucha Scoby market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kombucha Scoby 37K times last year and spent an estimated £29K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £29Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- kombucha starter kit33K searches a year
02 · Price
A sale here is worth £19.63.
Listings sell for £19.63 on average, from £8.63 to £41.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £19.63 that is £0 to £2K a year per listing.
- Average price
- £19.63inside the $15 to $100 sweet spot
- Price range
- £8.63–£41.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Tea. It carries 187 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 60%
- Out of stock, average day
- 6.8%
- Average rank
- #56in Tea
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 187per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Kombucha Scoby products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HOLOS Kombucha Starter Kit - Home Brew Kit with Liquid SCOBY Kombucha Starter - HOLOS Signature Tea Sugar and SCOBY Pack for Home Brew - Foodie Gift Ideas
- Price
- £31.87
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Organic Kombucha SCOBY & Fresh Starter Tea by Blighty Booch | Powerful Live Culture Home Brew Kit | Vegan Raw & Unpasteurized | Includes Step-by-Step Instructions
- Price
- £8.87
- Rating
- 4.0/5
- Reviews
- 410
- Age
- 5y ago

Kombuchaorganic Extra Large (5 Litre) Certified Organic Kombucha Scoby - Live Culture Quality Tested by UKAS Lab Outstanding and Unique Quality Cultures
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 795
- Age
- 9y ago

Organic Kombucha Starter Kit With Blighty Baby SCOBY - Make your own Blighty Booch Kombucha at home.
- Price
- £31.34
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 4y ago

Large 3 litre Certified Organic Scoby Kombucha with strong liquid starter by RawCultures Lab Tested by UKAS LAB (ALS Global)
- Price
- £8.63
- Rating
- 4.6/5
- Reviews
- 463
- Age
- 8y ago
Trending
90-day click momentum
Kombucha & Jun Starter Kit - 5.5L Glass Jar with Stainless Steel Spigot Perfect for Continuous Brewing pH Test Strips Temperature Strip Cloth Cover Funnel with Filters
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

HOLOS Kombucha Pack - Starter Kit and Restart Kit - Kombucha Kit with Liquid SCOBY Sugar and HOLOS Signature Tea - Home Brew Pack with SCOBY Starter - Foodie Gift Ideas
- Price
- £40.54
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Freshly Fermented Vegan & Organic Kombucha SCOBY (2 Litre Kombucha)
- Price
- £11.62
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 6y ago

myFERMENTS Kefir and Kombucha Starter Kit 4L Large Glass Jars with Lid for Fermentation Wide Mouth Airtight Containers 50x50cm Muslin Cloths & Rubber Bands Set of 2
- Price
- £20.85
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 5y ago

Kombucha Pot Starter Kit 1 Gallon with Tap Kombucha Continuous Brewing Pot Kit Glass with Stainless Steel Mesh Filter (1GKJ)
- Price
- £41.98
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Newest
by launch date
Kombucha & Jun Starter Kit - 5.5L Glass Jar with Stainless Steel Spigot Perfect for Continuous Brewing pH Test Strips Temperature Strip Cloth Cover Funnel with Filters
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 10mo ago

Kombucha Pot Starter Kit 1 Gallon with Tap Kombucha Continuous Brewing Pot Kit Glass with Stainless Steel Mesh Filter (1GKJ)
- Price
- £41.98
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

HOLOS Kombucha Pack - Starter Kit and Restart Kit - Kombucha Kit with Liquid SCOBY Sugar and HOLOS Signature Tea - Home Brew Pack with SCOBY Starter - Foodie Gift Ideas
- Price
- £40.54
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

HOLOS Kombucha Starter Kit - Home Brew Kit with Liquid SCOBY Kombucha Starter - HOLOS Signature Tea Sugar and SCOBY Pack for Home Brew - Foodie Gift Ideas
- Price
- £31.87
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Organic Kombucha Scoby 1 Litre
- Price
- £11.32
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- HOLOS34%
- Blighty Brew27%
- Kombuchaorganic19%
- Hemlock Home Brewing6%
- Freshly Fermented5%
- Good Gut Tribe5%
- Open — no brand owns it (2 brands, 4%)
Demand
Kombucha Scoby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 2.5×
Reviews and returns
What reviews say buyers love and hate about Kombucha Scoby
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The whole kit looks cheap and low quality
Probs the worst kombucha I've had
Isnt looks really nice as well
The instructions aren't comprehensive
Missing instructions
which is really expensive
Waste of £38
Didnt work
Poor fermentation, very slow, I'm on my fourth batch and it doesn't get any better
Love
This tea is gorgeous
used this to start a kombucha that tasted great
it was really delicious
you also get good easy instructions
Quality items with good instructions
Followed the instructions carefully
Good quality and ease of use
Good product, works well
much better than the stuff they sell in the supermarket
Good quality and ease of use
The tips are simple
Couldnt be easier
It's very good value
Well worth it
Good price and is still brewing
Return
0.1% Return rate 60% Fixable by listing
Very small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kombucha Scoby questions
Answered from the same tracked data.









