kombucha scoby
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great187.47avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.63–£41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, kombucha scoby is a £29K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kombucha scoby market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £25K–£29K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 53%
- Out of stock
- 6.8%
- Avg brand age
- 45 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
11
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- HOLOS34%
- Blighty Brew27%
- Kombuchaorganic19%
- Hemlock Home Brewing6%
- Freshly Fermented5%
- Good Gut Tribe5%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.5×
Top kombucha scoby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOLOS Kombucha Starter Kit - Home Brew Kit with Liquid SCOBY Kombucha Starter - HOLOS Signature Tea Sugar and SCOBY Pack for Home Brew - Foodie Gift Ideas
HOLOS£31.873.9★61 rev
Organic Kombucha SCOBY & Fresh Starter Tea by Blighty Booch | Powerful Live Culture Home Brew Kit | Vegan Raw & Unpasteurized | Includes Step-by-Step Instructions
Blighty Brew£8.874.0★410 rev
Kombuchaorganic Extra Large (5 Litre) Certified Organic Kombucha Scoby - Live Culture Quality Tested by UKAS Lab Outstanding and Unique Quality Cultures
Kombuchaorganic£10.594.5★795 rev
Organic Kombucha Starter Kit With Blighty Baby SCOBY - Make your own Blighty Booch Kombucha at home.
Blighty Brew£31.344.3★46 rev
Large 3 litre Certified Organic Scoby Kombucha with strong liquid starter by RawCultures Lab Tested by UKAS LAB (ALS Global)
Kombuchaorganic£8.634.6★463 rev
Newest
by launch date
Kombucha & Jun Starter Kit - 5.5L Glass Jar with Stainless Steel Spigot Perfect for Continuous Brewing pH Test Strips Temperature Strip Cloth Cover Funnel with Filters
lomejii£29.936 rev
Kombucha Pot Starter Kit 1 Gallon with Tap Kombucha Continuous Brewing Pot Kit Glass with Stainless Steel Mesh Filter (1GKJ)
Hemlock Home Brewing£41.9877 rev
HOLOS Kombucha Pack - Starter Kit and Restart Kit - Kombucha Kit with Liquid SCOBY Sugar and HOLOS Signature Tea - Home Brew Pack with SCOBY Starter - Foodie Gift Ideas
HOLOS£40.5461 rev
HOLOS Kombucha Starter Kit - Home Brew Kit with Liquid SCOBY Kombucha Starter - HOLOS Signature Tea Sugar and SCOBY Pack for Home Brew - Foodie Gift Ideas
HOLOS£31.8761 rev
Organic Kombucha Scoby 1 Litre
Good Gut Tribe£11.3246 rev
Trending
90-day click momentumKombucha & Jun Starter Kit - 5.5L Glass Jar with Stainless Steel Spigot Perfect for Continuous Brewing pH Test Strips Temperature Strip Cloth Cover Funnel with Filters
lomejii£29.934.2★
HOLOS Kombucha Pack - Starter Kit and Restart Kit - Kombucha Kit with Liquid SCOBY Sugar and HOLOS Signature Tea - Home Brew Pack with SCOBY Starter - Foodie Gift Ideas
HOLOS£40.543.9★
Freshly Fermented Vegan & Organic Kombucha SCOBY (2 Litre Kombucha)
Freshly Fermented£11.623.8★
myFERMENTS Kefir and Kombucha Starter Kit 4L Large Glass Jars with Lid for Fermentation Wide Mouth Airtight Containers 50x50cm Muslin Cloths & Rubber Bands Set of 2
myFERMENTS£20.854.7★
Kombucha Pot Starter Kit 1 Gallon with Tap Kombucha Continuous Brewing Pot Kit Glass with Stainless Steel Mesh Filter (1GKJ)
Hemlock Home Brewing£41.984.3★
What buyers say about kombucha scoby
What buyers praise and complain about, mined from review topics.What buyers love
“This tea is gorgeous”
“you also get good easy instructions”
“Good quality and ease of use”
“Good quality and ease of use”
“It's very good value”
“Was what I needed”
“clean white in colour”
“Well worth making at home specifically during hot whether,better taste and healthier than store bought”
“texture”
“was up and brewing very quickly”
What buyers complain about
“The whole kit looks cheap and low quality”
“The instructions aren't comprehensive”
“which is really expensive”
“Didnt work”
“Poor fermentation, very slow, I'm on my fourth batch and it doesn't get any better”
“saw mold growing even though the jar was sterilized”
“Very small”
“the tea tasted spoilt”
Top return reasons
Common questions
- Is kombucha scoby profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the kombucha scoby niche?
- 8 brands and 11 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in kombucha scoby?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.1%.
- When does demand for kombucha scoby peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the kombucha scoby niche?
- Listings span £8.63–£41.98; the average listing price is £19.63 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.