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Kitkats Bulk Buy 24

Fail

The top 5 brands take 100% of clicks, so Kitkats Bulk Buy 24 is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£27K/yr28K searches / yr
90-day growth
+33.5%search demand this quarter
Competition
85%top-5 click share · 4 brands · 92 sellers

Flapen Score

Kitkats Bulk Buy 24 against its category

The dotted line is the Grocery average. Past it, Kitkats Bulk Buy 24 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitkats Bulk Buy 24 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitkats Bulk Buy 24 28K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+33.5%
Conversion, latest week
8.8%
Market size, estimated
£27Ka year
Top search term
kit kat 4 finger13K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £1.68 to £17.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.79 that is £3K to £5K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£1.68–£17.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Bakery. It carries 1,377 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#162in Bakery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,377per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kitkats Bulk Buy 24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • KitKat70%
  • ESSENTIAL PRODUCTS15%
  • Nestle12%
  • Parkers2%
  • Open — no brand owns it (0%)

Search terms

Top Kitkats Bulk Buy 24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kit kat 4 finger13K/yr
  • kitkat 4 finger4K/yr
  • kit kats 4 finger bulk 24 pack4K/yr
  • kitkats bulk buy 246K/yr
  • 24 kitkat2K/yr

Reviews and returns

What reviews say buyers love and hate about Kitkats Bulk Buy 24

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.02

just smaller

bars get smaller

Smaller than I remember

Storage Temperature18%−0.11

not sure why they had melted maybe to warm where there stored or a very hot delivery van

The melted chocolate is a big problem

The problem I have is that despite putting the kitkat in the fridge overnight the chocolate has completely melted on my fingers

Taste-Overall17%−0.06

Gone of the taste

These don't taste like they used to back when they use to come in a silver foil and paper wrapper

By the time I was four or five in they tasted rank

Durability9%−0.02

These didn't last very long in my house of 6 people

Literally about two weeks away from going off

Gone off

Oily/Greasy9%−0.05

there was something oily on the packaging of each of them so had to wash them

Love

Value For Money47%+3.45

Good deal

Excellent value for money

Great value for money

Taste-Overall22%−0.06

Tasty, Arrived in good condition

Yummy

a nice snack

Quality-Overall7%+0.26

Good quality

Great quality

Good product

Baking6%+0.42

probably my favourite chocolate biscuit bar

A great biscuit munch munch

These chocolate bars are grat little bars just right for a treat

Crispiness5%+0.11

Nice crunch, good snap, just right for a break

Good crunch thick chocolate 10/10

Crunch: Wow, thats delicious

FAQ

Common Kitkats Bulk Buy 24 questions

Answered from the same tracked data.