Kitkat

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £714K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

10.1%

Market size, estimated

£714Ka year

Peak month

November3.3× the quietest month

Top search term

kitkat233K searches a year

Listings sell for £6.04 on average, from £0.95 to £26.74. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At £6.04 that is £18K to £24K a year per listing.

Average price

£6.04under the $15 to $100 sweet spot

Price range

£0.95–£26.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

£18K–£24K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

2% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #239 within Chocolate Candy. It carries 1,091 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

2%

Prime listings

91%

Out of stock, average day

1.4%

Average rank

#239in Chocolate Candy

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,091per listing

Listings tracked

53

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months