Kitchen Roll
FailThe top 5 brands take 100% of clicks, so Kitchen Roll is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £6.2M/yr4.1M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 97 sellers
Flapen Score
Kitchen Roll against its category
The dotted line is the Grocery average. Past it, Kitchen Roll is stronger. Inside it, weaker.
Market
The Kitchen Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Roll 4.1M times last year and spent an estimated £6.2M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
26.3% of searches ended in a purchase last week.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 26.3%
- Market size, estimated
- £6.2Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- kitchen roll2.7M searches a year
02 · Price
A sale here is worth £5.81.
Listings sell for £5.81 on average, from £1.15 to £15.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £5.81 that is £349K to £465K a year per listing.
- Average price
- £5.81under the $15 to $100 sweet spot
- Price range
- £1.15–£15.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- £349K–£465K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Kitchen Roll, Toilet Roll & Tissues. It carries 14,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,197per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kitchen Roll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago
by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,954
- Age
- 2y ago
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago
Regina Blitz 8 Rolls of Household Towel 3-Ply
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 10y ago
Trending
90-day click momentumOur Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago
Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Morrisons Savers Jumbo Kitchen Towel Roll
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 4y ago
Morrisons Multi Kitchen Towel
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 3,095
- Age
- 7y ago
Newest
by launch dateOur Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago
Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago
Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago
by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,954
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- by Amazon55%
- Regina26%
- PLENTY11%
- Morrisons8%
Demand
Kitchen Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kitchen Roll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kitchen roll2.7M/yr
- kitchen towel379K/yr
- kitchen rolls129K/yr
- regina blitz kitchen rolls129K/yr
- kitchen towels128K/yr
- plenty kitchen roll61K/yr
- blitz kitchen roll70K/yr
- regina blitz48K/yr
- blitz64K/yr
- kitchen roll bulk47K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Roll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Reduced quality
Cheap and not very good quality
Extremely poor quality
My toilet paper is thicker than this
Not as thick as some
Not incredibly thick
Small in size
Huge
Sheets are smaller
Waste of money
overpriced
Not worth money
aren't as absorbent
Doesnt absorb much
It certainly not Super Absorbent
Love
Good value for money
GREAT VALUE
Amazing value
Brilliant quality
Amazon affordable quality product
It satisfies the price n quality
Absorbent enough
absorbs water well
It is super absorbent for sure
As described
As Described by seller
Does the job just fine
Nice thick sheets
Lovely and thick
happy with the thickness
Return
0.1% Return rate 18% Fixable by listing
Reduced quality
Cheap and not very good quality
Extremely poor quality
Waste of money
overpriced
Not worth money
Too thin
Its ok a bit thin get what you pay for handy though
Thin
Small in size
Huge
Sheets are smaller
so its deceiving
Looks nothing like the picture and description
Not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Roll questions
Answered from the same tracked data.