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Kitchen Roll

Fail

The top 5 brands take 100% of clicks, so Kitchen Roll is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£6.2M/yr4.1M searches / yr
90-day growth
-3.1%search demand this quarter
Competition
70%top-5 click share · 4 brands · 97 sellers

Flapen Score

Kitchen Roll against its category

The dotted line is the Grocery average. Past it, Kitchen Roll is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kitchen Roll 4.1M times last year and spent an estimated £6.2M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 26.3% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
26.3%
Market size, estimated
£6.2Ma year
Peak month
November1.4× the quietest month
Top search term
kitchen roll2.7M searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £1.15 to £15.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £5.81 that is £349K to £465K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£1.15–£15.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
60,000–80,000
Revenue per listing a year
£349K–£465K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Kitchen Roll, Toilet Roll & Tissues. It carries 14,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,197per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Kitchen Roll products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£621K£1.2M£1.9M£2.5M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

97

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • by Amazon55%
  • Regina26%
  • PLENTY11%
  • Morrisons8%

Demand

Kitchen Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kitchen Roll search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kitchen roll2.7M/yr
  • kitchen towel379K/yr
  • kitchen rolls129K/yr
  • regina blitz kitchen rolls129K/yr
  • kitchen towels128K/yr
  • plenty kitchen roll61K/yr
  • blitz kitchen roll70K/yr
  • regina blitz48K/yr
  • blitz64K/yr
  • kitchen roll bulk47K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Roll

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Reduced quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kitchen Roll questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data