Kitchen Roll
FailThe top 5 brands take 100% of clicks, so Kitchen Roll is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £6.2M/yr4.1M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 97 sellers
Flapen Score
Kitchen Roll against its category
The dotted line is the Grocery average. Past it, Kitchen Roll is stronger. Inside it, weaker.
Market
The Kitchen Roll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Roll 4.1M times last year and spent an estimated £6.2M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 26.3% of those searches ended in a purchase.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6.2M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 26.3%
- Market size, estimated
- £6.2Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- kitchen roll2.7M searches a year
02 · Price
A sale here is worth £5.81.
Listings sell for £5.81 on average, from £1.15 to £15.62. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £5.81 that is £349K to £465K a year per listing.
- Average price
- £5.81under the $15 to $100 sweet spot
- Price range
- £1.15–£15.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- £349K–£465K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Kitchen Roll, Toilet Roll & Tissues. It carries 14,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,197per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Kitchen Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago

by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,954
- Age
- 2y ago

Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago

Regina Blitz 8 Rolls of Household Towel 3-Ply
- Price
- £10.82
- Rating
- 4.8/5
- Reviews
- 47,328
- Age
- 10y ago
Trending
estimated 90-day click momentum
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago

Regina Blitz Giant 1 Roll of Household Towel 3-Ply
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 498
- Age
- 3y ago

Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Morrisons Savers Jumbo Kitchen Towel Roll
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 4y ago

Morrisons Multi Kitchen Towel
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 3,095
- Age
- 7y ago
Newest
by launch date
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago

Plenty Kitchen Roll 6 Rolls 2-Ply Tissue
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 12,383
- Age
- 1y ago

Regina Blitz Plus 8 Rolls of Household Towel 3-Ply
- Price
- £13.04
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 1y ago

by Amazon Super Absorbent Kitchen Towel 3-ply 3 Rolls (1 Pack of 3) 80 Sheets per Roll FSC Certified
- Price
- £2.44
- Rating
- 4.5/5
- Reviews
- 11,133
- Age
- 2y ago

by Amazon Ultra Absorbent TAD Kitchen Roll 4 Rolls (Pack of 1) 51 Sheets per Roll FSC Certified
- Price
- £2.30
- Rating
- 4.3/5
- Reviews
- 20,954
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
97
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- by Amazon55%
- Regina26%
- PLENTY11%
- Morrisons8%
Demand
Kitchen Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kitchen Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kitchen roll2.7M/yr
- kitchen towel379K/yr
- kitchen rolls129K/yr
- regina blitz kitchen rolls129K/yr
- kitchen towels128K/yr
- plenty kitchen roll61K/yr
- blitz kitchen roll70K/yr
- regina blitz48K/yr
- blitz64K/yr
- kitchen roll bulk47K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Roll
We read the reviews and the return reasons for every product selling here.
“Reduced quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









