Kitchen Cleaner
FailPrices span $0.96–$8.63, mostly outside the sweet spot, so Kitchen Cleaner is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £697K/yr1.3M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 135 sellers
Flapen Score
Kitchen Cleaner against its category
The dotted line is the Grocery average. Past it, Kitchen Cleaner is stronger. Inside it, weaker.
Market
The Kitchen Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kitchen Cleaner 1.3M times last year and spent an estimated £697K. The top 5 brands take 99% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
21.2% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 21.2%
- Market size, estimated
- £697Ka year
- Peak month
- June2.6× the quietest month
- Top search term
- method cleaning products377K searches a year
02 · Price
A sale here is worth £2.61.
Listings sell for £2.61 on average, from £0.96 to £8.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £2.61 that is £16K to £21K a year per listing.
- Average price
- £2.61under the $15 to $100 sweet spot
- Price range
- £0.96–£8.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £16K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #130 within Household Cleaners. It carries 3,994 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #130in Household Cleaners
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,994per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Kitchen Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Method Kitchen Cleaner Citrus 828 ml Pack of 1
- Price
- £2.21
- Rating
- 4.8/5
- Reviews
- 6,872
- Age
- 10y ago
Method Antibacterial Spray All Purpose Cleaner Peach Blossom 828 ml
- Price
- £2.12
- Rating
- 4.7/5
- Reviews
- 3,830
- Age
- 5y ago
Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 1y ago
Method Multi Purpose Cleaner Pink Grapefruit 828 ml
- Price
- £2.04
- Rating
- 4.7/5
- Reviews
- 6,771
- Age
- 16y ago
method foaming bath + tile 828ml spray
- Price
- £2.38
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 5mo ago
Trending
90-day click momentummethod foaming bath + tile 828ml spray
- Price
- £2.38
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 5mo ago
method limescale remover 828 ml spray
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 5mo ago
method oven and hob degreaser 828ml spray
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 5mo ago
Zoflora Linen Fresh Multipurpose Spray Multipurpose Disinfectant Liquid Antibacterial & Multi-Surface Pet Safe Disinfectant Kills 99.9% Of Bacteria & Viruses 1 X 800 ml
- Price
- £1.68
- Rating
- 4.8/5
- Reviews
- 1,292
- Age
- 3y ago
Zoflora Midnight Blooms Multipurpose Cleaner Trigger Spray 1 x 800ml Floral Antibacterial Multi-Surface Cleaner Pet-Friendly Kills 99.9 Percent of Bacteria and Viruses.
- Price
- £1.82
- Rating
- 4.8/5
- Reviews
- 1,050
- Age
- 7y ago
Newest
by launch datemethod foaming bath + tile 828ml spray
- Price
- £2.38
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 5mo ago
method oven and hob degreaser 828ml spray
- Price
- £2.84
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 5mo ago
method limescale remover 828 ml spray
- Price
- £2.79
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 5mo ago
Method All Purpose Cleaner Limited edition Concentrated Surface Cleaner Deep House Pack of 1 1 x 828 ml
- Price
- £2.15
- Rating
- 4.7/5
- Reviews
- 1,242
- Age
- 1y ago
Method Body Wash Simply Nourish Shower Gel Coconut Rice Milk And Shea Butter Scent Pack of 1 532ml
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,091
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
135
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
0%
- Method88%
- Zoflora6%
- Astonish3%
- Cif2%
- FLASH1%
- Mr Muscle1%
Demand
Kitchen Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Kitchen Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- method cleaning products377K/yr
- method328K/yr
- kitchen cleaner172K/yr
- kitchen spray116K/yr
- kitchen cleaner spray53K/yr
- method spray34K/yr
- method antibacterial spray32K/yr
- method cleaner21K/yr
- kitchen spray cleaner22K/yr
- method kitchen cleaner20K/yr
Reviews and returns
What reviews say buyers love and hate about Kitchen Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells awful
Strong smell
smell doesnt last
Doesn't clean well
This can be difficult to clean
Mediocre cleaning
it seems quite pricey
this is a bit more expensive
Waste of money
had leaked out of the box
leaking all over the place
Leak
The performance was really no better than cheaper brands or even store brands
Very poor quality
It isnt as good as other products
Love
Beautiful Scent
Smells clean
Fresh scent
Cleans Well
cleans like a dream
cleans really well
Excellent kitchen product
reliable brand
Decent quality
Excellent value for money
Fantastic price
Good value for money
Cleans well
cleans well to a shine
it always cleans well
Return
0.1% Return rate 3% Fixable by listing
had leaked out of the box
leaking all over the place
Leak
Smells awful
Strong smell
smell doesnt last
It simply doesnt cut through grease the way a degreaser should
felt it didnt quite hit the mark on more stubborn grease marks compared to other brands
it still left a film of grease behind
it seems quite pricey
this is a bit more expensive
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kitchen Cleaner questions
Answered from the same tracked data.