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Kirsch

Fail

The top 5 products take 97% of clicks, so Kirsch is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£69K/yr54K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
97%top-5 click share · 6 brands · 30 sellers

Flapen Score

Kirsch against its category

The dotted line is the Grocery average. Past it, Kirsch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirsch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kirsch 54K times last year and spent an estimated £69K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
8.2%
Market size, estimated
£69Ka year
Peak month
December11.9× the quietest month
Top search term
kirsch liqueur27K searches a year

02 · Price

A sale here is worth £15.43.

Listings sell for £15.43 on average, from £8.13 to £31.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.43 that is £4K to £8K a year per listing.

Average price
£15.43inside the $15 to $100 sweet spot
Price range
£8.13–£31.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #152 within Beer, Wine & Spirits. It carries 744 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#152in Beer, Wine & Spirits
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
744per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Kirsch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

30

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Luxardo42%
  • Willisauer38%
  • De Kuyper8%
  • Opies6%
  • Berghof3%
  • GREAT BRITISH TRADING LIMITED3%

Demand

Kirsch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 11.9×

Search terms

Top Kirsch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kirsch liqueur27K/yr
  • kirsch21K/yr
  • kirsh liqueur3K/yr
  • kirsh3K/yr

Reviews and returns

What reviews say buyers love and hate about Kirsch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%+0.68

Expensive,

Bit pricey though

Flavor13%−0.10

Lacks kirsch flavor massively

Advertised Vs Actual Product13%−0.03

Not as advertised

Taste-Overall13%+1.48

This product does not taste like kirsch or cherries

Love

Taste-Overall31%+1.48

Very tasty

Cherries are de-seeded and of a good size and taste good

Great taste great filling

Value For Money14%+0.68

Good value for money

good price

Well worth buying

Flavor13%−0.10

Absolutely beautiful flavour, good price

floral top-cherry flavour

Delicious with ice

Quality-Overall10%+0.97

Quality brand beautiful gift

Great product

good product

Gifting Purpose6%+0.56

Ideal Gift

Beautiful product great taste a birthday gift

This was a great present for my wife

FAQ

Common Kirsch questions

Answered from the same tracked data.