How competitive is the Kingfisher niche on Amazon United Kingdom?

8 brands and 71 sellers compete in Kingfisher on Amazon United Kingdom. The top 5 Kingfisher products take 55% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Kingfisher?

Kingfisher buyers on Amazon United Kingdom complain most about Smell, Oral Hygiene, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Kingfisher niche?

Kingfisher sells for £8.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.74–£20.78. The average incumbent carries 294 reviews — the moat a new listing must climb.

Kingfisher

brand-locked demand (top 5 brands take 96% of clicks) — Kingfisher doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Kingfisher profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kingfisher is a £233K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.

Kingfisher: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 13.8% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr30K

Search volume / yr-10.1%206K

Conversion rate13.8%

Avg price£8.21

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 71

Top-5 product click share55%

Open market4%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Kingfisher products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube

Price: £5.40
Rating: 4.6/5
Reviews: 1,524
Age: 14y ago

Kingfisher Oriental Bean Sprouts in Water 410g

Price: £1.27
Rating: 4.5/5
Reviews: 399
Age: 12y ago

Kingfisher Natural Toothpaste Mint with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1 x 100ml Tube

Price: £5.04
Rating: 4.5/5
Reviews: 116
Age: 20y ago

Blue Dragon Beansprouts 320g

Price: £0.99
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Kingfisher Mint with Fluoride Toothpaste 100ml Case of 4

Price: £17.00
Rating: 4.6/5
Reviews: 33
Age: 11y ago

Newest

by launch date

Blue Dragon Beansprouts 320g

Price: £0.99
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Kingfisher Natural Toothpaste Fennel with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 3 x 100ml Tubes

Price: £12.89
Rating: 4.4/5
Reviews: 142
Age: 1y ago

Stir Fry Water Chestnuts Bundle with Kingfisher Sliced Chestnuts in Water 225g 3 Pack + Brightdale Kitchen Booklet

Price: £8.04
Rating: 4.1/5
Reviews: 23
Age: 1y ago

Cute Birds Stained Glass Suncatcher Birds Stained Glass Window Hangings for Home Decor (Kingfisher)

Price: £13.73
Rating: 4.3/5
Reviews: 76
Age: 2y ago

Booths Beansprouts

Price: £0.74
Rating: 4.3/5
Reviews: 49
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Kingfisher76%
Blue Dragon7%
Lovering Foods7%
Fresh Vegetables4%
Biona2%
Golden Swan Brand2%
Open — no brand owns it (2 brands, 3%)

Kingfisher demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR13.8%Products22Brands8Top 5 Brands96%OOS Rate3.7%Rating4.5★Reviews294Avg BSR#437

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Kingfisher search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kingfisher toothpaste51K/yr +5.3%10.8% conv.
kingfisher32K/yr +6.2%0.7% conv.
bean sprouts28K/yr -19.3%11.3% conv.
beansprouts29K/yr -21.8%16.7% conv.
kingfisher fluoride free toothpaste20K/yr -22.9%12.3% conv.
water chestnuts14K/yr -30.9%18.5% conv.
kingfisher gifts17K/yr -21.7%0.7% conv.
kingfisher toothpaste with fluoride4K/yr +83.0%15.7% conv.
water chestnuts tinned5K/yr -31.2%4.8% conv.
kingfisher toothpaste fluoride free3K/yr +18.5%10.3% conv.

What reviews say buyers love and hate about Kingfisher

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Oral Hygiene29%

“It is a natural and basic toothpaste and it also contains flouride to help stop cavities”

Quality-Overall9%

“Great product”

Taste-Overall8%

“But great taste of freshness after use”

Value For Money7%

“its well priced on Amazon”

Crispiness7%

“Authentic crunch”

What buyers complain about

79% of reviews

Smell13%

“Left breath smelling bad. even with using a tongue scraper”

Oral Hygiene13%

“Feels like it's done half a job at cleaning your teeth”

Value For Money11%

“It's a bit pricey”

Ease Of Cleaning11%

“Did not feel like this suitably cleaned teeth”

Stale/Rotten/Spoiled10%

“Bean sprouts now they're not”

Kingfisher return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

33%

2Ingredients-Overall

17%

3Tooth Brightening

17%

4Maintenance And Repair

17%

5Smell

17%

Common Kingfisher questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kingfisher 49/100 on Amazon United Kingdom — Skip it. The niche generates £233K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.