Is kingfisher profitable to sell on Amazon United Kingdom?

The niche generates £233K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).

How competitive is the kingfisher niche?

8 brands and 71 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in kingfisher?

Top complaints mined from reviews: Smell, Oral Hygiene, Value For Money. The return rate is 0.2%.

When does demand for kingfisher peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kingfisher niche?

Listings span £0.74–£20.78; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

kingfisher

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great293.91

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£233K

£233K/yr · 206K searches

Price range

Okay£0.74–£20.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, kingfisher is a £233K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kingfisher market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £205K–£246K; units × avg price
Conversion rate: 13.8%
Avg BSR: #437
Page quality: 0%
Prime: 100%
Sponsored: 18%
Out of stock: 3.7%
Avg brand age: 52 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Kingfisher76%
Blue Dragon7%
Lovering Foods7%
Fresh Vegetables4%
Biona2%
Golden Swan Brand2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kingfisher search terms

kingfisher toothpaste51K/yr +5.3%10.8% conv.
kingfisher32K/yr +6.2%0.7% conv.
bean sprouts28K/yr -19.3%11.3% conv.
beansprouts29K/yr -21.8%16.7% conv.
kingfisher fluoride free toothpaste20K/yr -22.9%12.3% conv.
water chestnuts14K/yr -30.9%18.5% conv.
kingfisher gifts17K/yr -21.7%0.7% conv.
kingfisher toothpaste with fluoride4K/yr +83.0%15.7% conv.
water chestnuts tinned5K/yr -31.2%4.8% conv.
kingfisher toothpaste fluoride free3K/yr +18.5%10.3% conv.

All search terms

Top kingfisher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube

Kingfisher£5.404.6★1,524 rev

Kingfisher Oriental Bean Sprouts in Water 410g

Kingfisher£1.274.5★399 rev

Kingfisher£5.044.5★116 rev

Blue Dragon Beansprouts 320g

Blue Dragon£0.990.0★0 rev

Kingfisher Mint with Fluoride Toothpaste 100ml Case of 4

Kingfisher£17.004.6★33 rev

Newest

by launch date

Blue Dragon Beansprouts 320g

Blue Dragon£0.990 rev

2mo ago

Kingfisher£12.89142 rev

1y ago

Stir Fry Water Chestnuts Bundle with Kingfisher Sliced Chestnuts in Water 225g 3 Pack + Brightdale Kitchen Booklet

Brightdale£8.0423 rev

1y ago

Cute Birds Stained Glass Suncatcher Birds Stained Glass Window Hangings for Home Decor (Kingfisher)

Lolitarcrafts£13.7376 rev

2y ago

Booths Beansprouts

Fresh Vegetables£0.7449 rev

5y ago

What buyers say about kingfisher

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene29%

“It is a natural and basic toothpaste and it also contains flouride to help stop cavities”

Quality-Overall9%

“Great product”

Taste-Overall8%

“But great taste of freshness after use”

Value For Money7%

“its well priced on Amazon”

Crispiness7%

“Authentic crunch”

Natural Ingredients6%

“Great natural toothpaste”

Tooth Brightening5%

“perfect for those looking for fluoride-free toothpaste”

Tooth Sensitivity4%

“Much more gentle with your mouth”

Freshness4%

“and just like fresh”

Smell3%

“Really strong smell of fennel”

What buyers complain about

Smell13%

“Left breath smelling bad. even with using a tongue scraper”

Oral Hygiene13%

“Feels like it's done half a job at cleaning your teeth”

Value For Money11%

“It's a bit pricey”

Ease Of Cleaning11%

“Did not feel like this suitably cleaned teeth”

Stale/Rotten/Spoiled10%

“Bean sprouts now they're not”

Stress/Anxiety5%

“the presence of these makes me stress salivate in the way that can happen when you are about to be sick”

Taste-Overall5%

“Not a pleasant taste”

Artificial Sweeteners5%

“Artificial sweeteners just pamper that craving”

Ease Of Use3%

“Tube is still difficult to handle properly”

Breathability3%

“Left breath smelling bad. even with using a tongue scraper”

Top return reasons

Advertised Vs Actual Product33%

Ingredients-Overall17%

Tooth Brightening17%

Maintenance And Repair17%

Smell17%

Common questions

Is kingfisher profitable to sell on Amazon United Kingdom?: The niche generates £233K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).
How competitive is the kingfisher niche?: 8 brands and 71 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in kingfisher?: Top complaints mined from reviews: Smell, Oral Hygiene, Value For Money. The return rate is 0.2%.
When does demand for kingfisher peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kingfisher niche?: Listings span £0.74–£20.78; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.