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Kingfisher

Fail

The top 5 brands take 96% of clicks, so Kingfisher is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£233K/yr206K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
55%top-5 click share · 8 brands · 71 sellers

Flapen Score

Kingfisher against its category

The dotted line is the Grocery average. Past it, Kingfisher is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kingfisher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kingfisher 206K times last year and spent an estimated £233K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
13.8%
Market size, estimated
£233Ka year
Peak month
November1.4× the quietest month
Top search term
kingfisher toothpaste51K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £0.74 to £20.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £8.21 that is £8K to £10K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£0.74–£20.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #437 within Tinned & Jarred Food. It carries 294 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#437in Tinned & Jarred Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kingfisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 flat

Sellers

71

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

3%

  • Kingfisher76%
  • Blue Dragon7%
  • Lovering Foods7%
  • Fresh Vegetables4%
  • Biona2%
  • Golden Swan Brand2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Kingfisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kingfisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kingfisher toothpaste51K/yr
  • kingfisher32K/yr
  • bean sprouts28K/yr
  • beansprouts29K/yr
  • kingfisher fluoride free toothpaste20K/yr
  • water chestnuts14K/yr
  • kingfisher gifts17K/yr
  • kingfisher toothpaste with fluoride4K/yr
  • water chestnuts tinned5K/yr
  • kingfisher toothpaste fluoride free3K/yr

Reviews and returns

What reviews say buyers love and hate about Kingfisher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.10

Left breath smelling bad. even with using a tongue scraper

smelly

Oral Hygiene13%+1.83

Feels like it's done half a job at cleaning your teeth

Not suit my mouth

Value For Money11%0.00

It's a bit pricey

Bit pricey tho'

you don't get what you pay for

Ease Of Cleaning11%−0.09

Did not feel like this suitably cleaned teeth

doesn't clean or foam up as well

teeth didnt feel clean after vrushing

Stale/Rotten/Spoiled10%+0.19

Bean sprouts now they're not

Love

Oral Hygiene29%+1.83

It is a natural and basic toothpaste and it also contains flouride to help stop cavities

Teeth and gums much healthier

Excellent Toothpaste

Quality-Overall9%+0.59

Great product

Good product

Great brand

Taste-Overall8%−0.03

But great taste of freshness after use

YUMMY

Really good minty tasty for a non floride one have bought it several times

Value For Money7%0.00

its well priced on Amazon

Great value

Good value

Crispiness7%+0.45

Authentic crunch

crisps

Super crunch for those stir fries

Return

0.2% Return rate 33% Fixable by listing

Advertised Vs Actual Product33%▁█▁▁▅▁
Ingredients-Overall17%▁▁▁▁█▁
Tooth Brightening17%▁▁▁█▁▁
Maintenance And Repair17%▁▁▁█▁▁
Smell17%█▁▁▁▁▁

Left breath smelling bad. even with using a tongue scraper

smelly

FAQ

Common Kingfisher questions

Answered from the same tracked data.