Kingfisher
FailThe top 5 brands take 96% of clicks, so Kingfisher is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £233K/yr206K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 55%top-5 click share · 8 brands · 71 sellers
Flapen Score
Kingfisher against its category
The dotted line is the Grocery average. Past it, Kingfisher is stronger. Inside it, weaker.
Market
The Kingfisher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kingfisher 206K times last year and spent an estimated £233K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £233Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- kingfisher toothpaste51K searches a year
02 · Price
A sale here is worth £8.21.
Listings sell for £8.21 on average, from £0.74 to £20.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £8.21 that is £8K to £10K a year per listing.
- Average price
- £8.21under the $15 to $100 sweet spot
- Price range
- £0.74–£20.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #437 within Tinned & Jarred Food. It carries 294 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #437in Tinned & Jarred Food
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Kingfisher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kingfisher Natural Toothpaste Mint Fluoride-Free | Suitable for Vegetarians & Vegans | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1x100ml Tube
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 1,524
- Age
- 14y ago

Kingfisher Oriental Bean Sprouts in Water 410g
- Price
- £1.27
- Rating
- 4.5/5
- Reviews
- 399
- Age
- 12y ago

Kingfisher Natural Toothpaste Mint with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1 x 100ml Tube
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 20y ago

Blue Dragon Beansprouts 320g
- Price
- £0.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kingfisher Mint with Fluoride Toothpaste 100ml Case of 4
- Price
- £17.00
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 11y ago
Trending
90-day click momentum
Blue Dragon Beansprouts 320g
- Price
- £0.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

THREE PACKS of Kingfisher Natural Baking Soda Toothpaste 100ml
- Price
- £12.11
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 13y ago

Biona Bean Sprouts Organic in Glass Jars
- Price
- £3.23
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 8y ago

Kingfisher Natural Toothpaste Mint with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 1 x 100ml Tube
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 20y ago

Kingfisher Natural Toothpaste Fennel with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 3 x 100ml Tubes
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago
Newest
by launch date
Blue Dragon Beansprouts 320g
- Price
- £0.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kingfisher Natural Toothpaste Fennel with Fluoride | Suitable for Vegetarians & Vegans | Oral Health Foundation Approved | Gluten-Free & GM-Free | Ethical Consumer Best Buy | 3 x 100ml Tubes
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago

Stir Fry Water Chestnuts Bundle with Kingfisher Sliced Chestnuts in Water 225g 3 Pack + Brightdale Kitchen Booklet
- Price
- £8.04
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Cute Birds Stained Glass Suncatcher Birds Stained Glass Window Hangings for Home Decor (Kingfisher)
- Price
- £13.73
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 2y ago

Booths Beansprouts
- Price
- £0.74
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
71
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
3%
- Kingfisher76%
- Blue Dragon7%
- Lovering Foods7%
- Fresh Vegetables4%
- Biona2%
- Golden Swan Brand2%
- Open — no brand owns it (2 brands, 3%)
Demand
Kingfisher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kingfisher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kingfisher toothpaste51K/yr
- kingfisher32K/yr
- bean sprouts28K/yr
- beansprouts29K/yr
- kingfisher fluoride free toothpaste20K/yr
- water chestnuts14K/yr
- kingfisher gifts17K/yr
- kingfisher toothpaste with fluoride4K/yr
- water chestnuts tinned5K/yr
- kingfisher toothpaste fluoride free3K/yr
Reviews and returns
What reviews say buyers love and hate about Kingfisher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Left breath smelling bad. even with using a tongue scraper
smelly
Feels like it's done half a job at cleaning your teeth
Not suit my mouth
It's a bit pricey
Bit pricey tho'
you don't get what you pay for
Did not feel like this suitably cleaned teeth
doesn't clean or foam up as well
teeth didnt feel clean after vrushing
Bean sprouts now they're not
Love
It is a natural and basic toothpaste and it also contains flouride to help stop cavities
Teeth and gums much healthier
Excellent Toothpaste
Great product
Good product
Great brand
But great taste of freshness after use
YUMMY
Really good minty tasty for a non floride one have bought it several times
its well priced on Amazon
Great value
Good value
Authentic crunch
crisps
Super crunch for those stir fries
Return
0.2% Return rate 33% Fixable by listing
Left breath smelling bad. even with using a tongue scraper
smelly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kingfisher questions
Answered from the same tracked data.









