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Kinder Bueno

Fail

The top 5 brands take 100% of clicks, so Kinder Bueno is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£261K/yr342K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
78%top-5 click share · 4 brands · 74 sellers

Flapen Score

Kinder Bueno against its category

The dotted line is the Grocery average. Past it, Kinder Bueno is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinder Bueno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kinder Bueno 342K times last year and spent an estimated £261K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
7.0%
Market size, estimated
£261Ka year
Peak month
December4.9× the quietest month
Top search term
kinder bueno262K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £1.77 to £23.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £10.83 that is £22K to £27K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£1.77–£23.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£22K–£27K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #199 within Chocolate Candy. It carries 1,219 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
75%
Out of stock, average day
2.4%
Average rank
#199in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,219per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kinder Bueno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Kinder81%
  • The Postal Chocolatier9%
  • Ferrero8%
  • Kinder Bueno2%

Demand

Kinder Bueno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Kinder Bueno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinder bueno262K/yr
  • bueno62K/yr
  • bueno chocolate15K/yr
  • buenos4K/yr

Reviews and returns

What reviews say buyers love and hate about Kinder Bueno

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Temperature27%−0.19

Arrived crushed

It arrived completely melted

had been melted at some point

Value For Money24%−0.07

Poor value for money

not great value for money in my humble opinion

product is very poor value

Size-Overall14%−0.11

Very small

The bars are very small mini bars

The actual box is pretty small

Durability7%+0.16

Didn't last long

they didnt last long in my house

Stale/Rotten/Spoiled3%−0.03

Total seizz

Love

Taste-Overall42%+2.98

Good snack but

My favourite chocolate, so delicious

Very tasty

Gifting Purpose20%+0.97

Ideal gift

Perfect gift

Excellent gifting present

Value For Money14%−0.07

Great value

Worth the money

Good price

Quality-Overall9%+0.49

The chocolate quality is excellent

Good quality

quality at a reasonable price

Sweetness4%

fluffy sweet treat

Chocolate

A dreamy sweet treat

FAQ

Common Kinder Bueno questions

Answered from the same tracked data.