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Kimchi Noodles

Fail

Demand is soft, at -16.6% this quarter, so Kimchi Noodles is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£86K/yr68K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
65%top-5 click share · 6 brands · 41 sellers

Flapen Score

Kimchi Noodles against its category

The dotted line is the Grocery average. Past it, Kimchi Noodles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kimchi Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kimchi Noodles 68K times last year and spent an estimated £86K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
8.8%
Market size, estimated
£86Ka year
Peak month
January1.7× the quietest month
Top search term
kimchi noodles60K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £1.19 to £26.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.42 that is £4K to £7K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£1.19–£26.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #118 within Instant Meals & Sides. It carries 319 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
41%
Out of stock, average day
3.4%
Average rank
#118in Instant Meals & Sides
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
319per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kimchi Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

41

Top-5 brand share

92%

Top 20: 93%

Top-5 click share

65%

Top 20: 100%

Open market

1%

  • EDE Group32%
  • Nongshim32%
  • Mr.Noodles22%
  • --7%
  • Namdong4%
  • slamtech1%
  • Open — no brand owns it (1%)

Demand

Kimchi Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kimchi Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kimchi noodles60K/yr
  • kimchi ramen5K/yr
  • nongshim kimchi noodles3K/yr

Reviews and returns

What reviews say buyers love and hate about Kimchi Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness9%+0.73

They are fairly spicy however. as is kimchi.

its really spicy as in buldak levels, I consider myself to have a high tolerance to heat,

Flavor7%−0.04

Flavour is bit different than other brands of kimchi noodles I've tried: The broth is thicker and the sweet and tangy flavor is quite strong - quite tomato-y, and there isn't a lot of umami taste

Not what I expected i wanted kimchi noodles not kimchi flavoured noodles

Nutritional Content6%

Of course, there's next to no nutritional value to them

not for any nutritional value

so not the healthiest or best quality

Size-Overall5%+0.25

They are small

Texture/Consistency-Overall5%−0.08

taste is not bad texture isnt as good as some other brands

Love

Taste-Overall26%+1.54

So yummy

Easy to prepare and yummy

Nice for a snack

Value For Money15%+0.96

Fantastic price

Great value

Value for money

Flavor13%−0.04

Full of flavour

Rich, tangy kimchi flavour

you'll have delicious chicken flavoured noodles

Spiciness10%+0.73

not too spicy for us

stew-style kimchi taste with a separate chilli sachet so you can choose how spicy you want each bowl to be

the spiciness is just right: warming

Quality-Overall6%+0.43

They seem like good quality noodles

Overall, I would say these kimchi noodles are decent enough and I recommend this product

Good quality product

FAQ

Common Kimchi Noodles questions

Answered from the same tracked data.