Kimchi
MaybeReturns run at only 0.0% of orders. But demand is soft, at -20.8% this quarter, so Kimchi is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £266K/yr326K searches / yr
- 90-day growth
- -20.8%search demand this quarter
- Competition
- 53%top-5 click share · 18 brands · 33 sellers
Flapen Score
Kimchi against its category
The dotted line is the Grocery average. Past it, Kimchi is stronger. Inside it, weaker.
Market
The Kimchi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kimchi 326K times last year and spent an estimated £266K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -20.8%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £266Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- kimchi293K searches a year
02 · Price
A sale here is worth £10.41.
Listings sell for £10.41 on average, from £1.14 to £25.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.41 that is £5K to £8K a year per listing.
- Average price
- £10.41under the $15 to $100 sweet spot
- Price range
- £1.14–£25.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #329 within Tinned & Jarred Food. It carries 364 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 72%
- Out of stock, average day
- 5.9%
- Average rank
- #329in Tinned & Jarred Food
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 364per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kimchi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 9mo ago

Yutaka Traditional Korean Kimchi 200g (Pack of 6) | Authentic Fermented Napa Cabbage | Spicy Tangy & Umami-Rich | Ready to Eat Side Dish Stir-Fries & Noodle Bowls | Vegan & Gluten-Free
- Price
- £13.87
- Rating
- 4.4/5
- Reviews
- 103
- Age
- 1y ago

Korean Kimchi 360g
- Price
- £6.51
- Rating
- 4.0/5
- Reviews
- 592
- Age
- 12y ago

Mrs Elswood Classic Kimchi 6 x 300G
- Price
- £19.85
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 10mo ago

Sun Hee Natural Kimchi 190 grams (Pack of 1) | 212 ML
- Price
- £1.82
- Rating
- 3.8/5
- Reviews
- 190
- Age
- 1y ago
Trending
90-day click momentum
Shelf Stable Kimchi (1 pack 8 ea)
- Price
- £1.14
- Rating
- 4.0/5
- Reviews
- 1,068
- Age
- 6y ago

Naturally Fermented Kimchi PreSliced Napa Cabbage from Korea GutHealthy & Korean-Style Gluten-Free (1.5kg Pack of 2)
- Price
- £25.17
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

CJ Bibigo Room Temperature Korean Sliced Kimchi 150g (Pack of 3) | Authentic Traditional Kimchi | Sweet & Flavourful | Perfect for Korean Dishes
- Price
- £12.56
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 1y ago

Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules
- Price
- £20.46
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 7mo ago

Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago
Newest
by launch date
Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules
- Price
- £20.46
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 7mo ago

Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)
- Price
- £15.77
- Rating
- 4.7/5
- Reviews
- 33
- Age
- 9mo ago

Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 2)
- Price
- £24.14
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 9mo ago

Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 9mo ago

Mrs Elswood Classic Kimchi 6 x 300G
- Price
- £19.85
- Rating
- 4.5/5
- Reviews
- 2,848
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
33
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
23%
- Yutaka23%
- mahnur22%
- Sun Hee10%
- Master Sauce10%
- Loving Foods6%
- Mrs Elswood6%
Demand
Kimchi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Kimchi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kimchi293K/yr
- jongga kimchi7K/yr
- korean kimchi7K/yr
- organic kimchi4K/yr
- vegan kimchi3K/yr
- vadasz kimchi3K/yr
- kimchi jongga3K/yr
- kinchi2K/yr
- kimchi organic4K/yr
Reviews and returns
What reviews say buyers love and hate about Kimchi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
taste is so artificial
Doesn't taste good
a bit tasteless
spicy it's pretty mild
It's some sort of mush in a watery chilli sauce
Spicy
Really watery
Watery, zero flavour, and pasteurised, which means no live and beneficial bacteria
Full of water had to throw away
Expensive
Not worth it
Disappointing for the price
slimy, not crunchy
No crunch
Not crunchy
Love
I like this a lot, great taste and not too hot - very Goldilocks. just right
Delicious, with a genuinely authentic flavour rather than just vinegar and chilli
Good taste
Great flavour
green beans which balances the flavour
Love the ginger in there
Excellent, consistent quality, as with all this companys products
Excellent mixture indeed
It is a great quality product
Nice and crunchy
Crunchy delicious
Not bad, has the crunch
Very nice taste and spicy
it is actually very spicy very happy with this product it also tastes absolutely delicious I would definitely buy it again
Sour and punchy with enough spice to make it interesting without being too spicy per se
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kimchi questions
Answered from the same tracked data.









