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Kimchi

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -20.8% this quarter, so Kimchi is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£266K/yr326K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
53%top-5 click share · 18 brands · 33 sellers

Flapen Score

Kimchi against its category

The dotted line is the Grocery average. Past it, Kimchi is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kimchi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kimchi 326K times last year and spent an estimated £266K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
7.8%
Market size, estimated
£266Ka year
Peak month
January1.7× the quietest month
Top search term
kimchi293K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £1.14 to £25.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.41 that is £5K to £8K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£1.14–£25.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #329 within Tinned & Jarred Food. It carries 364 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
72%
Out of stock, average day
5.9%
Average rank
#329in Tinned & Jarred Food
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kimchi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

23%

  • Yutaka23%
  • mahnur22%
  • Sun Hee10%
  • Master Sauce10%
  • Loving Foods6%
  • Mrs Elswood6%

Demand

Kimchi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kimchi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kimchi293K/yr
  • jongga kimchi7K/yr
  • korean kimchi7K/yr
  • organic kimchi4K/yr
  • vegan kimchi3K/yr
  • vadasz kimchi3K/yr
  • kimchi jongga3K/yr
  • kinchi2K/yr
  • kimchi organic4K/yr

Reviews and returns

What reviews say buyers love and hate about Kimchi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+2.66

taste is so artificial

Doesn't taste good

a bit tasteless

Spiciness15%−0.09

spicy it's pretty mild

It's some sort of mush in a watery chilli sauce

Spicy

Dilute/Watery7%−0.10

Really watery

Watery, zero flavour, and pasteurised, which means no live and beneficial bacteria

Full of water had to throw away

Value For Money6%−0.05

Expensive

Not worth it

Disappointing for the price

Crispiness5%−0.02

slimy, not crunchy

No crunch

Not crunchy

Love

Taste-Overall42%+2.66

I like this a lot, great taste and not too hot - very Goldilocks. just right

Delicious, with a genuinely authentic flavour rather than just vinegar and chilli

Good taste

Flavor10%+0.44

Great flavour

green beans which balances the flavour

Love the ginger in there

Quality-Overall8%+0.33

Excellent, consistent quality, as with all this companys products

Excellent mixture indeed

It is a great quality product

Crispiness5%−0.02

Nice and crunchy

Crunchy delicious

Not bad, has the crunch

Spiciness5%−0.09

Very nice taste and spicy

it is actually very spicy very happy with this product it also tastes absolutely delicious I would definitely buy it again

Sour and punchy with enough spice to make it interesting without being too spicy per se

FAQ

Common Kimchi questions

Answered from the same tracked data.