kimchi
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great364.24avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£266K£266K/yr · 326K searches
Price range
Okay£1.14–£25.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kimchi is a £266K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kimchi market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £260K–£312K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 60%
- Out of stock
- 5.9%
- Avg brand age
- 55 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
23%
- Yutaka23%
- mahnur22%
- Sun Hee10%
- Master Sauce10%
- Loving Foods6%
- Mrs Elswood6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top kimchi search terms
- kimchi293K/yr
- jongga kimchi7K/yr
- korean kimchi7K/yr
- organic kimchi4K/yr
- vegan kimchi3K/yr
- vadasz kimchi3K/yr
- kimchi jongga3K/yr
- kinchi2K/yr
- kimchi organic4K/yr
Top kimchi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)
mahnur£15.774.7★33 rev
Yutaka Traditional Korean Kimchi 200g (Pack of 6) | Authentic Fermented Napa Cabbage | Spicy Tangy & Umami-Rich | Ready to Eat Side Dish Stir-Fries & Noodle Bowls | Vegan & Gluten-Free
Yutaka£13.874.4★103 rev
Korean Kimchi 360g
Master Sauce£6.514.0★592 rev
Mrs Elswood Classic Kimchi 6 x 300G
Mrs Elswood£19.854.5★2,848 rev
Sun Hee Natural Kimchi 190 grams (Pack of 1) | 212 ML
Sun Hee£1.823.8★190 rev
Newest
by launch date
Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules
AuranC-H£20.4618 rev
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 1)
mahnur£15.7733 rev
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Gluten-Free | 1.5kg (1.5kg Pack of 2)
mahnur£24.1415 rev
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)
mahnur£10.534 rev
Mrs Elswood Classic Kimchi 6 x 300G
Mrs Elswood£19.852,848 rev
Trending
90-day click momentum
Shelf Stable Kimchi (1 pack 8 ea)
JONGGA£1.144.0★
Naturally Fermented Kimchi PreSliced Napa Cabbage from Korea GutHealthy & Korean-Style Gluten-Free (1.5kg Pack of 2)
bazachi£25.173.8★
CJ Bibigo Room Temperature Korean Sliced Kimchi 150g (Pack of 3) | Authentic Traditional Kimchi | Sweet & Flavourful | Perfect for Korean Dishes
Starry Mart£12.563.2★
Kimchi One Capsule Kimchi Powder Capsules Probiotics Enzymes & Antioxidant Supplement Premium Gut Health Superfood for Overall Well Being Overall Well Being Gut Health-Reduce Aging 90 Capsules
AuranC-H£20.463.8★
Naturally Fermented Kimchi Sliced Korean Napa Cabbage. GutHealthy & Delicious Korean-Style Vegan & Gluten-Free | 1.5kg (150g Pack of 5)
mahnur£10.534.4★
What buyers say about kimchi
What buyers praise and complain about, mined from review topics.What buyers love
“I like this a lot, great taste and not too hot - very Goldilocks. just right”
“Great flavour”
“Excellent, consistent quality, as with all this companys products”
“Nice and crunchy”
“Very nice taste and spicy”
“I noticed improvements in my digestion”
“Value for money”
“Still pretty good noodles”
“Exactly what I was looking for”
“Best for gut”
What buyers complain about
“taste is so artificial”
“spicy it's pretty mild”
“Really watery”
“Expensive”
“slimy, not crunchy”
“the jar is less than half full of something with very little flavour other than salt”
“Wish jar was larger”
“Really wet”
“it's very salty”
“Moulded inside and its all soft and smudgy unfortunately”
Common questions
- Is kimchi profitable to sell on Amazon United Kingdom?
- The niche generates £266K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the kimchi niche?
- 18 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kimchi?
- Top complaints mined from reviews: Taste-Overall, Spiciness, Dilute/Watery. The return rate is 0.0%.
- When does demand for kimchi peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kimchi niche?
- Listings span £1.14–£25.17; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 364 reviews — the moat a new listing must climb.