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Kimchi

Kimchi shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 49Growth 15Conversion 78Competition 53Returns 100Price range 42Avg price 37Brand share 57Review moat 82Quality gap 88
This niche Category average

Is Kimchi profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kimchi is a £266K/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.

Kimchi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.8% over the last 90 days and 7.8% of searches end in a purchase.

£266K

revenue / yr

Units sold / yr30K
Search volume / yr-20.8%326K
Conversion rate7.8%
Avg price£10.41

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 33
Top-5 product click share53%
Open market29%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement60%
New entrants (1y)5· 1 succeeded
Avg rating4.1★
Avg reviews364

Top Kimchi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

23%

  • Yutaka23%
  • mahnur22%
  • Sun Hee10%
  • Master Sauce10%
  • Loving Foods6%
  • Mrs Elswood6%

Kimchi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume326KCVR7.8%Products25Brands18Top 5 Brands71%OOS Rate5.9%Rating4.1★Reviews364Avg BSR#329
9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Kimchi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kimchi293K/yr
  • jongga kimchi7K/yr
  • korean kimchi7K/yr
  • organic kimchi4K/yr
  • vegan kimchi3K/yr
  • vadasz kimchi3K/yr
  • kimchi jongga3K/yr
  • kinchi2K/yr
  • kimchi organic4K/yr

What reviews say buyers love and hate about Kimchi

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Taste-Overall42%

I like this a lot, great taste and not too hot - very Goldilocks. just right

Flavor10%

Great flavour

Quality-Overall8%

Excellent, consistent quality, as with all this companys products

Crispiness5%

Nice and crunchy

Spiciness5%

Very nice taste and spicy

What buyers complain about

74% of reviews
Taste-Overall22%

taste is so artificial

Spiciness15%

spicy it's pretty mild

Dilute/Watery7%

Really watery

Value For Money6%

Expensive

Crispiness5%

slimy, not crunchy

Common Kimchi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kimchi 58/100 on Amazon United Kingdom — Worth a look. The niche generates £266K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Kimchi on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.