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Kids Yoghurts

Fail

Prices span $0.86–$3.64, mostly outside the sweet spot, so Kids Yoghurts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£62K/yr130K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
50%top-5 click share · 11 brands · 40 sellers

Flapen Score

Kids Yoghurts against its category

The dotted line is the Grocery average. Past it, Kids Yoghurts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Yoghurts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Yoghurts 130K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

27.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
27.4%
Market size, estimated
£62Ka year
Peak month
April2.0× the quietest month
Top search term
kids yoghurts50K searches a year

02 · Price

A sale here is worth £1.76.

Listings sell for £1.76 on average, from £0.86 to £3.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £1.76 that is £3K to £4K a year per listing.

Average price
£1.76under the $15 to $100 sweet spot
Price range
£0.86–£3.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Fresh & Chilled. It carries 625 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
625per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Kids Yoghurts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

40

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

9%

  • Petits Filous47%
  • Yoplait16%
  • Munch Bunch13%
  • Frubes6%
  • Peppa Pig5%
  • Yollies3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Kids Yoghurts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Kids Yoghurts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids yoghurts50K/yr
  • kids yogurt18K/yr
  • kids yoghurt13K/yr
  • petit filous7K/yr
  • yoghurt kids13K/yr
  • kids yogurts7K/yr
  • yogurt kids5K/yr
  • petit3K/yr
  • petits filous3K/yr
  • yogurts kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Yoghurts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness17%+0.31

Tastes natural and not sweet

I hate the taste of sweeteners

When younger, the petits Filous were creamier and tasted naturally sweet. i. e not sweeteners added

Stale/Rotten/Spoiled10%−0.07

Gross

Flavor10%−0.04

Zero flavour and plastic in texture

Taste-Overall7%−0.04

I hate the taste of sweeteners

They have changed the taste of these from when I devoured them when I was young

Artificial Sweeteners7%−0.04

I hate the taste of sweeteners

Sweeteners are not healthier than natural fruit sugar so why add it instead

Love

Taste-Overall36%−0.04

Take very creamy and tasty

Great tasty treat for the kids

Great taste

Quality-Overall17%+2.02

God quality yoghurts

Good quality

Quality, good value too, happy customer

Sweetness9%+0.31

No sugar added

Tasty yogurts, sugar free

Its quite sweet overall

Flavor6%−0.04

Good Flavours

When you mix them together, it creates a soft, dessert-like flavour thats easy to eat and not overpowering

Consistent quality and good flavours

Storage Temperature5%−0.06

Great frozen

FAQ

Common Kids Yoghurts questions

Answered from the same tracked data.