Kids Yoghurts
FailPrices span $0.86–$3.64, mostly outside the sweet spot, so Kids Yoghurts is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £62K/yr130K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 40 sellers
Flapen Score
Kids Yoghurts against its category
The dotted line is the Grocery average. Past it, Kids Yoghurts is stronger. Inside it, weaker.
Market
The Kids Yoghurts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Yoghurts 130K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.
01 · Demand
27.4% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 27.4%
- Market size, estimated
- £62Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- kids yoghurts50K searches a year
02 · Price
A sale here is worth £1.76.
Listings sell for £1.76 on average, from £0.86 to £3.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £1.76 that is £3K to £4K a year per listing.
- Average price
- £1.76under the $15 to $100 sweet spot
- Price range
- £0.86–£3.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Fresh & Chilled. It carries 625 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 625per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Kids Yoghurts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Petits Filous Kids Strawberry Raspberry & Apricot Yoghurt Pots 18 x 47g
- Price
- £3.26
- Rating
- 4.7/5
- Reviews
- 422
- Age
- 9y ago

Wildlife Choobs Strawberry Raspberry and Apricot Flavour Yogurt Tubes 6x37g
- Price
- £1.28
- Rating
- 4.7/5
- Reviews
- 1,996
- Age
- 7y ago

Petits Filous Strawberry and Raspberry Yogurt and Fromage Frais 6 x 47g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,046
- Age
- 11y ago

Petits Filous Strawberry Flavour Yogurt Drink 4 x 100g
- Price
- £1.90
- Rating
- 4.7/5
- Reviews
- 910
- Age
- 7y ago

Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 10y ago
Trending
90-day click momentum
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
- Price
- £2.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
- Price
- £3.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)
- Price
- £2.03
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago

Frubes Yogurt Strawberry Red Berry and Peach 9 Tubes
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 1,215
- Age
- 7y ago

Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
- Price
- £1.77
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 10y ago
Newest
by launch date
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
- Price
- £2.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
- Price
- £3.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

The Collective Suckies No Added Sugar Mango & Peach 90g
- Price
- £0.86
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2y ago

Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)
- Price
- £2.03
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago

Yeo Valley Organic Little Yeos Fruity Favourites Yogurts 4 x 85g
- Price
- £1.79
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
9%
- Petits Filous47%
- Yoplait16%
- Munch Bunch13%
- Frubes6%
- Peppa Pig5%
- Yollies3%
- Open — no brand owns it (5 brands, 9%)
Demand
Kids Yoghurts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.0×
Search terms
Top Kids Yoghurts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids yoghurts50K/yr
- kids yogurt18K/yr
- kids yoghurt13K/yr
- petit filous7K/yr
- yoghurt kids13K/yr
- kids yogurts7K/yr
- yogurt kids5K/yr
- petit3K/yr
- petits filous3K/yr
- yogurts kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Yoghurts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes natural and not sweet
I hate the taste of sweeteners
When younger, the petits Filous were creamier and tasted naturally sweet. i. e not sweeteners added
Gross
Zero flavour and plastic in texture
I hate the taste of sweeteners
They have changed the taste of these from when I devoured them when I was young
I hate the taste of sweeteners
Sweeteners are not healthier than natural fruit sugar so why add it instead
Love
Take very creamy and tasty
Great tasty treat for the kids
Great taste
God quality yoghurts
Good quality
Quality, good value too, happy customer
No sugar added
Tasty yogurts, sugar free
Its quite sweet overall
Good Flavours
When you mix them together, it creates a soft, dessert-like flavour thats easy to eat and not overpowering
Consistent quality and good flavours
Great frozen
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Yoghurts questions
Answered from the same tracked data.









