How competitive is the Kids Yoghurts niche on Amazon United Kingdom?

11 brands and 40 sellers compete in Kids Yoghurts on Amazon United Kingdom. The top 5 Kids Yoghurts products take 50% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Kids Yoghurts?

Kids Yoghurts buyers on Amazon United Kingdom complain most about Sweetness, Stale/Rotten/Spoiled, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Kids Yoghurts niche?

Kids Yoghurts sells for £1.76 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.86–£3.64. The average incumbent carries 625 reviews — the moat a new listing must climb.

Kids Yoghurts

prices mostly outside the sweet spot ($0.86–$3.64) — Kids Yoghurts doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Kids Yoghurts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Yoghurts is a £62K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Kids Yoghurts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.0% over the last 90 days and 27.4% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr50K

Search volume / yr+3.0%130K

Conversion rate27.4%

Avg price£1.76

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 40

Top-5 product click share50%

Open market13%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top Kids Yoghurts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Petits Filous Kids Strawberry Raspberry & Apricot Yoghurt Pots 18 x 47g

Price: £3.26
Rating: 4.7/5
Reviews: 422
Age: 9y ago

Wildlife Choobs Strawberry Raspberry and Apricot Flavour Yogurt Tubes 6x37g

Price: £1.28
Rating: 4.7/5
Reviews: 1,996
Age: 7y ago

Petits Filous Strawberry and Raspberry Yogurt and Fromage Frais 6 x 47g

Price: £1.56
Rating: 4.6/5
Reviews: 1,046
Age: 11y ago

Petits Filous Strawberry Flavour Yogurt Drink 4 x 100g

Price: £1.90
Rating: 4.7/5
Reviews: 910
Age: 7y ago

Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g

Price: £1.77
Rating: 4.7/5
Reviews: 920
Age: 10y ago

Newest

by launch date

Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g

Price: £2.67
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g

Price: £3.64
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

The Collective Suckies No Added Sugar Mango & Peach 90g

Price: £0.86
Rating: 4.6/5
Reviews: 42
Age: 2y ago

Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)

Price: £2.03
Rating: 4.3/5
Reviews: 11
Age: 2y ago

Yeo Valley Organic Little Yeos Fruity Favourites Yogurts 4 x 85g

Price: £1.79
Rating: 4.6/5
Reviews: 102
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 99%

Open market

Petits Filous47%
Yoplait16%
Munch Bunch13%
Frubes6%
Peppa Pig5%
Yollies3%
Open — no brand owns it (5 brands, 9%)

Kids Yoghurts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR27.4%Products21Brands11Top 5 Brands87%OOS Rate0.0%Rating4.6★Reviews625Avg BSR#18

Peak months: Apr · busiest ÷ quietest = 2.0×

Top Kids Yoghurts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids yoghurts50K/yr +8.8%21.3% conv.
kids yogurt18K/yr +3.6%10.4% conv.
kids yoghurt13K/yr +3.1%20.9% conv.
petit filous7K/yr +36.9%44.1% conv.
yoghurt kids13K/yr -31.6%23.6% conv.
kids yogurts7K/yr +3.0%21.9% conv.
yogurt kids5K/yr -3.8%23.9% conv.
petit3K/yr +10.5%14.8% conv.
petits filous3K/yr -9.0%26.6% conv.
yogurts kids5K/yr -16.8%23.0% conv.

What reviews say buyers love and hate about Kids Yoghurts

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall36%

“Take very creamy and tasty”

Quality-Overall17%

“God quality yoghurts”

Sweetness9%

“No sugar added”

Flavor6%

“Good Flavours”

Storage Temperature5%

“Great frozen”

What buyers complain about

58% of reviews

Sweetness17%

“Tastes natural and not sweet”

Stale/Rotten/Spoiled10%

“Gross”

Flavor10%

“Zero flavour and plastic in texture”

Taste-Overall7%

“I hate the taste of sweeteners”

Artificial Sweeteners7%

“I hate the taste of sweeteners”

Common Kids Yoghurts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Yoghurts 45/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +3.0% over the last 90 days.