kids yoghurts
Skip itPrices mostly outside the sweet spot ($0.86–$3.64) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good624.62avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 130K searches
Avg price
Bad£1.76avg listing price — sweet spot $15–$100
Price range
Bad£0.86–£3.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids yoghurts is a £62K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kids yoghurts market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 27.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
9%
- Petits Filous47%
- Yoplait16%
- Munch Bunch13%
- Frubes6%
- Peppa Pig5%
- Yollies3%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +3.0% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.0×
Top kids yoghurts search terms
- kids yoghurts50K/yr
- kids yogurt18K/yr
- kids yoghurt13K/yr
- petit filous7K/yr
- yoghurt kids13K/yr
- kids yogurts7K/yr
- yogurt kids5K/yr
- petit3K/yr
- petits filous3K/yr
- yogurts kids5K/yr
Top kids yoghurts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Petits Filous Kids Strawberry Raspberry & Apricot Yoghurt Pots 18 x 47g
Petits Filous£3.264.7★422 rev
Wildlife Choobs Strawberry Raspberry and Apricot Flavour Yogurt Tubes 6x37g
Yoplait£1.284.7★1,996 rev
Petits Filous Strawberry and Raspberry Yogurt and Fromage Frais 6 x 47g
Petits Filous£1.564.6★1,046 rev
Petits Filous Strawberry Flavour Yogurt Drink 4 x 100g
Petits Filous£1.904.7★910 rev
Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
Munch Bunch£1.774.7★920 rev
Newest
by launch date
Petits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
Petits Filous£2.670 rev
Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
Goodies£3.640 rev
The Collective Suckies No Added Sugar Mango & Peach 90g
The Collective Dairy£0.8642 rev
Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)
Munch Bunch£2.0311 rev
Yeo Valley Organic Little Yeos Fruity Favourites Yogurts 4 x 85g
Yeo Valley£1.79102 rev
Trending
90-day click momentumPetits Filous Kids Greek Style Strawberry Yoghurt Pouch 4x85g
Petits Filous£2.670.0★
Goodies Bluey Pouch Yogurt Banana & Strawberry 4 x 100g
Goodies£3.640.0★
Munch Bunch Squashums Yogurt Strawberry 5 x 60g (300g)
Munch Bunch£2.034.3★
Frubes Yogurt Strawberry Red Berry and Peach 9 Tubes
Frubes£1.714.6★
Munch Bunch Double Up Fromage Frais Strawberry Vanilla 4 x 85g
Munch Bunch£1.774.7★
What buyers say about kids yoghurts
What buyers praise and complain about, mined from review topics.What buyers love
“Take very creamy and tasty”
“God quality yoghurts”
“No sugar added”
“Good Flavours”
“Great frozen”
“Kids love them, good value”
“Just enough for a snack or if you need something small for dessert”
“Taste so natural”
“The yoghurts are good quality, taste good and are always fresh”
“as they are a healthy snack”
What buyers complain about
“Tastes natural and not sweet”
“Gross”
“Zero flavour and plastic in texture”
“I hate the taste of sweeteners”
“I hate the taste of sweeteners”
“They are not the biggest”
“they are on the pricey side”
Common questions
- Is kids yoghurts profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the kids yoghurts niche?
- 11 brands and 40 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in kids yoghurts?
- Top complaints mined from reviews: Sweetness, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- When does demand for kids yoghurts peak?
- Demand peaks in Apr; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kids yoghurts niche?
- Listings span £0.86–£3.64; the average listing price is £1.76 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.