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Kids Yoghurts

Fail

Prices span $0.86–$3.64, mostly outside the sweet spot, so Kids Yoghurts is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£62K/yr130K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
50%top-5 click share · 11 brands · 40 sellers

Flapen Score

Kids Yoghurts against its category

The dotted line is the Grocery average. Past it, Kids Yoghurts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Yoghurts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Yoghurts 130K times last year and spent an estimated £62K. The top 5 brands take 87% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 27.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
27.4%
Market size, estimated
£62Ka year
Peak month
April2.0× the quietest month
Top search term
kids yoghurts50K searches a year

02 · Price

A sale here is worth £1.76.

Listings sell for £1.76 on average, from £0.86 to £3.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £1.76 that is £3K to £4K a year per listing.

Average price
£1.76under the $15 to $100 sweet spot
Price range
£0.86–£3.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Fresh & Chilled. It carries 625 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
625per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Kids Yoghurts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

40

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 99%

Open market

9%

  • Petits Filous47%
  • Yoplait16%
  • Munch Bunch13%
  • Frubes6%
  • Peppa Pig5%
  • Yollies3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Kids Yoghurts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Kids Yoghurts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids yoghurts50K/yr
  • kids yogurt18K/yr
  • kids yoghurt13K/yr
  • petit filous7K/yr
  • yoghurt kids13K/yr
  • kids yogurts7K/yr
  • yogurt kids5K/yr
  • petit3K/yr
  • petits filous3K/yr
  • yogurts kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Yoghurts

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes natural and not sweet”
A buyer, on “Sweetness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kids Yoghurts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data