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Kids Electrolytes

Fail

Shoppers spend only $48K a year here, so Kids Electrolytes is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£48K/yr67K searches / yr
90-day growth
+46.5%search demand this quarter
Competition
74%top-5 click share · 8 brands · 42 sellers

Flapen Score

Kids Electrolytes against its category

The dotted line is the Grocery average. Past it, Kids Electrolytes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Electrolytes 67K times last year and spent an estimated £48K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+46.5%
Conversion, latest week
6.1%
Market size, estimated
£48Ka year
Top search term
kids electrolytes15K searches a year

02 · Price

A sale here is worth £11.65.

Listings sell for £11.65 on average, from £3.85 to £35.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.65 that is £1K to £3K a year per listing.

Average price
£11.65under the $15 to $100 sweet spot
Price range
£3.85–£35.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #74 within Baby Foods. It carries 1,133 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#74in Baby Foods
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kids Electrolytes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • ViDrate27%
  • O.R.S26%
  • Pedialyte20%
  • Revival Shots18%
  • Dioralyte3%
  • HIGH52%
  • Open — no brand owns it (2 brands, 3%)

Search terms

Top Kids Electrolytes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids electrolytes15K/yr
  • pedialyte23K/yr
  • electrolytes for kids13K/yr
  • electrolytes kids5K/yr
  • rehydration for kids4K/yr
  • pedialyte for kids3K/yr
  • pedialyte for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Electrolytes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.05

Left an unpleasant aftertaste

Pretty Wrong taste though

Dont taste great

Solubility12%−0.06

doesn't dissolve well

never properly dissolves

Doesnt dissolve very well

Flavor8%

the lemon flavour was not to my taste as it was too artificial

Flavour is not nice

Not a strong flavour

Value For Money8%+0.42

Hike in price

expensive

Not worth it

Strength4%−0.02

Weak

I find these tablets to have a weak

A little insipid

Love

Taste-Overall27%−0.05

Good taste

Genuinely tastes lovely

The strawberry kiwi taste very nice

Quality-Overall12%+1.63

Excellent electrolyte tablets

perfect for use

Excellent quality

Flavor9%

Great flavour

They do the job well though I find them very strong in taste so tend to have 1 Lemon

great taste for children

Value For Money8%+0.42

Reasonable price

Value for money

Good value

Solubility5%−0.06

dissolves very well

The tablets dissolve quite well in water

dissolves easily

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%

FAQ

Common Kids Electrolytes questions

Answered from the same tracked data.