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Kidney Beans

Fail

Prices span $0.52–$5.78, mostly outside the sweet spot, so Kidney Beans is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£171K/yr407K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
69%top-5 click share · 8 brands · 42 sellers

Flapen Score

Kidney Beans against its category

The dotted line is the Grocery average. Past it, Kidney Beans is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kidney Beans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kidney Beans 407K times last year and spent an estimated £171K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

26.2% of searches ended in a purchase last week.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
26.2%
Market size, estimated
£171Ka year
Peak month
January1.9× the quietest month
Top search term
kidney beans110K searches a year

02 · Price

A sale here is worth £1.60.

Listings sell for £1.60 on average, from £0.52 to £5.78. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £1.60 that is £10K to £13K a year per listing.

Average price
£1.60under the $15 to $100 sweet spot
Price range
£0.52–£5.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #77 within Tinned & Jarred Food. It carries 722 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#77in Tinned & Jarred Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
722per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
68 months

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

42

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Morrisons58%
  • by Amazon20%
  • Napolina6%
  • Biona5%
  • Sea Isle3%
  • KTC3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kidney Beans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Kidney Beans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kidney beans110K/yr
  • black beans98K/yr
  • liver90K/yr
  • red kidney beans33K/yr
  • chicken liver21K/yr
  • kidney14K/yr
  • red beans10K/yr
  • black bean8K/yr
  • lambs liver11K/yr
  • pigs liver3K/yr

Reviews and returns

What reviews say buyers love and hate about Kidney Beans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor12%−0.01

other than that beans were flavoursome

the flavour is something like chewing paper that has been soaked in dirty dish-water

consistency in everyday cooking rather than any standout flavour or texture

Cutting/Trimming10%−0.07

Badly trimmed and off

Powdered/Crumbled10%−0.05

down side was dented tins

half of them were sort of smushed in to the can

Dilute/Watery10%−0.07

Watery

Quality-Overall10%

Rubbish

Love

Quality-Overall23%

Good quality and fresh

Good quality beans

Good quality

Taste-Overall16%−0.02

Easy to cook and very tasty

Good beans

Taste great

Value For Money14%−0.02

Good value for money

Good price

worth it

Vegan/Organic6%+0.94

Good quality organic beans from a trusted brand that are cheaper here than anywhere else

Organic black beans are very tasty and nice

organic is good

Baking5%+0.75

Nice beans, thoroughly enjoyed them

They were perfect after cooked

Great beans

FAQ

Common Kidney Beans questions

Answered from the same tracked data.