Kettle Descaler

Shoppers searched for this 997K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

997K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

21.7%

Market size, estimated

£1.4Ma year

Peak month

February1.6× the quietest month

Top search term

kettle descaler420K searches a year

Listings sell for £6.30 on average, from £2.67 to £12.58. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At £6.30 that is £95K to £126K a year per listing.

Average price

£6.30under the $15 to $100 sweet spot

Price range

£2.67–£12.58

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

£95K–£126K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Household Cleaners. It carries 3,149 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Household Cleaners

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,149per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months