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Kettle Chips

Fail

The top 5 brands take 100% of clicks, so Kettle Chips is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£40K/yr174K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
75%top-5 click share · 3 brands · 36 sellers

Flapen Score

Kettle Chips against its category

The dotted line is the Grocery average. Past it, Kettle Chips is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettle Chips 174K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
13.7%
Market size, estimated
£40Ka year
Peak month
December2.5× the quietest month
Top search term
sensations crisps55K searches a year

02 · Price

A sale here is worth £1.70.

Listings sell for £1.70 on average, from £1.41 to £2.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £1.70 that is £4K to £5K a year per listing.

Average price
£1.70under the $15 to $100 sweet spot
Price range
£1.41–£2.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Snack Foods. It carries 633 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Snack Foods
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
633per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kettle Chips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Sensations71%
  • Sunbites18%
  • Walkers11%
  • Open — no brand owns it (0%)

Demand

Kettle Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Kettle Chips search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sensations crisps55K/yr
  • sensations39K/yr
  • walkers sensations18K/yr
  • sunbites23K/yr
  • sweet chilli crisps10K/yr
  • thai sweet chilli crisps9K/yr
  • chilli crisps7K/yr
  • sunbites crisps6K/yr
  • sensation4K/yr
  • walkers sensations crisps3K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle Chips

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste is too strong”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kettle Chips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data