Kettle Chips
FailThe top 5 brands take 100% of clicks, so Kettle Chips is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £40K/yr174K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 36 sellers
Flapen Score
Kettle Chips against its category
The dotted line is the Grocery average. Past it, Kettle Chips is stronger. Inside it, weaker.
Market
The Kettle Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kettle Chips 174K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £40Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- sensations crisps55K searches a year
02 · Price
A sale here is worth £1.70.
Listings sell for £1.70 on average, from £1.41 to £2.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £1.70 that is £4K to £5K a year per listing.
- Average price
- £1.70under the $15 to $100 sweet spot
- Price range
- £1.41–£2.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Snack Foods. It carries 633 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Snack Foods
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 633per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kettle Chips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Sunbites Sun Ripened Sweet Chilli Multipack Snacks Crisps 6x25g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 10y ago

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 1y ago

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Lime & Coriander Chutney Sharing Poppadoms 82.5g
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 10y ago
Trending
90-day click momentum
Sunbites Sun Ripened Sweet Chilli Multipack Snacks Crisps 6x25g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 10y ago

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Sunbites Sour Cream And Pepper Snacks 6x25g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 10y ago

Walkers Sensations Mango & Chilli Chutney Sharing Poppadoms 82.5g
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 8y ago
Newest
by launch date
Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 1y ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Walkers Sensations Mature Cheddar Cheese & Chilli Crisps 150g
- Price
- £1.92
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 2y ago

Walkers Sensations Mango & Chilli Chutney Sharing Poppadoms 82.5g
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Sensations71%
- Sunbites18%
- Walkers11%
- Open — no brand owns it (0%)
Demand
Kettle Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kettle Chips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensations crisps55K/yr
- sensations39K/yr
- walkers sensations18K/yr
- sunbites23K/yr
- sweet chilli crisps10K/yr
- thai sweet chilli crisps9K/yr
- chilli crisps7K/yr
- sunbites crisps6K/yr
- sensation4K/yr
- walkers sensations crisps3K/yr
Reviews and returns
What reviews say buyers love and hate about Kettle Chips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The taste is too strong
Tasteless
strange aftertaste
sometimes the packet doesn't have enough flavouring and tastes oily
lacking flavour in my opinion
these don't have any flavor
Crisps were damp, very poor
Qaulity of crisps is not good as compare to local bought pack
Not particularly crunchy,strange aftertaste
More smoky than spicy
not as hot
Spicy
Cant eat these
Strangely the smaller packets had grease on them so was a bit messy to eat from
Love
A delicious snack
Delicious as usual
Really tasty
Tasty crisps
Nice and crunchy
Lovely tasting crisps
Great value
Good value for the money
Good price
Sensational flavour
Nice flavour of crisps
Lovely flavour
Great Quality and value
Decent
being Walker's are excellent quality
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle Chips questions
Answered from the same tracked data.









