Kettle Chips
FailThe top 5 brands take 100% of clicks, so Kettle Chips is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £40K/yr174K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 36 sellers
Flapen Score
Kettle Chips against its category
The dotted line is the Grocery average. Past it, Kettle Chips is stronger. Inside it, weaker.
Market
The Kettle Chips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kettle Chips 174K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £40Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- sensations crisps55K searches a year
02 · Price
A sale here is worth £1.70.
Listings sell for £1.70 on average, from £1.41 to £2.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £1.70 that is £4K to £5K a year per listing.
- Average price
- £1.70under the $15 to $100 sweet spot
- Price range
- £1.41–£2.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Snack Foods. It carries 633 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Snack Foods
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 633per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Kettle Chips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Sunbites Sun Ripened Sweet Chilli Multipack Snacks Crisps 6x25g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 10y ago

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 1y ago

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Lime & Coriander Chutney Sharing Poppadoms 82.5g
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 831
- Age
- 10y ago
Trending
estimated 90-day click momentum
Sunbites Sun Ripened Sweet Chilli Multipack Snacks Crisps 6x25g
- Price
- £1.68
- Rating
- 4.6/5
- Reviews
- 1,552
- Age
- 10y ago

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Sunbites Sour Cream And Pepper Snacks 6x25g
- Price
- £1.96
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 10y ago

Walkers Sensations Mango & Chilli Chutney Sharing Poppadoms 82.5g
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 8y ago
Newest
by launch date
Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 11mo ago

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g
- Price
- £1.64
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 1y ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 1y ago

Walkers Sensations Mature Cheddar Cheese & Chilli Crisps 150g
- Price
- £1.92
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 2y ago

Walkers Sensations Mango & Chilli Chutney Sharing Poppadoms 82.5g
- Price
- £1.66
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Sensations71%
- Sunbites18%
- Walkers11%
- Open — no brand owns it (0%)
Demand
Kettle Chips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Kettle Chips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sensations crisps55K/yr
- sensations39K/yr
- walkers sensations18K/yr
- sunbites23K/yr
- sweet chilli crisps10K/yr
- thai sweet chilli crisps9K/yr
- chilli crisps7K/yr
- sunbites crisps6K/yr
- sensation4K/yr
- walkers sensations crisps3K/yr
Reviews and returns
What reviews say buyers love and hate about Kettle Chips
We read the reviews and the return reasons for every product selling here.
“The taste is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle Chips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









