Is kettle chips profitable to sell on Amazon United Kingdom?

The niche generates £40K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (34/100).

How competitive is the kettle chips niche?

3 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kettle chips?

Top complaints mined from reviews: Taste-Overall, Flavor, Crispiness. The return rate is 0.0%.

When does demand for kettle chips peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the kettle chips niche?

Listings span £1.41–£2.07; the average listing price is £1.70 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.

kettle chips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good633.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 174K searches

Avg price

Bad£1.70

avg listing price — sweet spot $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.41–£2.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kettle chips is a £40K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kettle chips market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 13.7%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Sensations71%
Sunbites18%
Walkers11%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top kettle chips search terms

sensations crisps55K/yr -23.1%13.7% conv.
sensations39K/yr -6.3%15.2% conv.
walkers sensations18K/yr +59.3%4.2% conv.
sunbites23K/yr -9.1%15.1% conv.
sweet chilli crisps10K/yr -17.4%9.8% conv.
thai sweet chilli crisps9K/yr -34.8%6.5% conv.
chilli crisps7K/yr -4.5%4.4% conv.
sunbites crisps6K/yr +5.7%4.9% conv.
sensation4K/yr -23.0%10.0% conv.
walkers sensations crisps3K/yr -77.0%7.2% conv.

All search terms

Top kettle chips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g

Sensations£1.574.6★477 rev

Sunbites Sun Ripened Sweet Chilli Multipack Snacks Crisps 6x25g

Sunbites£1.684.6★1,552 rev

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g

Sensations£1.644.7★413 rev

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g

Walkers£2.074.6★54 rev

Walkers Sensations Lime & Coriander Chutney Sharing Poppadoms 82.5g

Sensations£1.674.6★831 rev

Newest

by launch date

Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g

Walkers£2.0754 rev

11mo ago

Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g

Sensations£1.64413 rev

1y ago

Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g

Sensations£1.57477 rev

1y ago

Walkers Sensations Mature Cheddar Cheese & Chilli Crisps 150g

Walkers£1.92280 rev

2y ago

Walkers Sensations Mango & Chilli Chutney Sharing Poppadoms 82.5g

Sensations£1.66754 rev

8y ago

What buyers say about kettle chips

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“A delicious snack”

Crispiness21%

“Tasty crisps”

Value For Money20%

“Great value”

Flavor9%

“Sensational flavour”

Quality-Overall4%

“Great Quality and value”

Spiciness4%

“Sweet Chili”

Freshness2%

“Very fresh”

Size-Overall1%

“Great size”

Health Benefits-Overall1%

“Good to eat”

Baking1%

“A nice treat to have over the Christmas period”

What buyers complain about

Taste-Overall19%

“The taste is too strong”

Flavor14%

“sometimes the packet doesn't have enough flavouring and tastes oily”

Crispiness13%

“Crisps were damp, very poor”

Spiciness12%

“More smoky than spicy”

Ease Of Chewing/Swallowing6%

“Cant eat these”

Value For Money6%

“£1.75 is also not cheap”

Stale/Rotten/Spoiled6%

“Not Fresh”

Chunk/Clump/Collection4%

“Smashed to bits”

Texture/Consistency-Overall2%

“Do mot like the taste or texture”

Oily/Greasy2%

“tastes oily”

Top return reasons

Moist/Dry100%

Common questions

Is kettle chips profitable to sell on Amazon United Kingdom?: The niche generates £40K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (34/100).
How competitive is the kettle chips niche?: 3 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kettle chips?: Top complaints mined from reviews: Taste-Overall, Flavor, Crispiness. The return rate is 0.0%.
When does demand for kettle chips peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the kettle chips niche?: Listings span £1.41–£2.07; the average listing price is £1.70 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.