Skip to content

Kettle Chips

Fail

The top 5 brands take 100% of clicks, so Kettle Chips is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£40K/yr174K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
75%top-5 click share · 3 brands · 36 sellers

Flapen Score

Kettle Chips against its category

The dotted line is the Grocery average. Past it, Kettle Chips is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kettle Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kettle Chips 174K times last year and spent an estimated £40K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
13.7%
Market size, estimated
£40Ka year
Peak month
December2.5× the quietest month
Top search term
sensations crisps55K searches a year

02 · Price

A sale here is worth £1.70.

Listings sell for £1.70 on average, from £1.41 to £2.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £1.70 that is £4K to £5K a year per listing.

Average price
£1.70under the $15 to $100 sweet spot
Price range
£1.41–£2.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Snack Foods. It carries 633 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Snack Foods
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
633per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Kettle Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Sensations71%
  • Sunbites18%
  • Walkers11%
  • Open — no brand owns it (0%)

Demand

Kettle Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Kettle Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensations crisps55K/yr
  • sensations39K/yr
  • walkers sensations18K/yr
  • sunbites23K/yr
  • sweet chilli crisps10K/yr
  • thai sweet chilli crisps9K/yr
  • chilli crisps7K/yr
  • sunbites crisps6K/yr
  • sensation4K/yr
  • walkers sensations crisps3K/yr

Reviews and returns

What reviews say buyers love and hate about Kettle Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.08

The taste is too strong

Tasteless

strange aftertaste

Flavor14%−0.04

sometimes the packet doesn't have enough flavouring and tastes oily

lacking flavour in my opinion

these don't have any flavor

Crispiness13%+1.67

Crisps were damp, very poor

Qaulity of crisps is not good as compare to local bought pack

Not particularly crunchy,strange aftertaste

Spiciness12%−0.06

More smoky than spicy

not as hot

Spicy

Ease Of Chewing/Swallowing6%−0.04

Cant eat these

Strangely the smaller packets had grease on them so was a bit messy to eat from

Love

Taste-Overall31%+0.08

A delicious snack

Delicious as usual

Really tasty

Crispiness21%+1.67

Tasty crisps

Nice and crunchy

Lovely tasting crisps

Value For Money20%+2.09

Great value

Good value for the money

Good price

Flavor9%−0.04

Sensational flavour

Nice flavour of crisps

Lovely flavour

Quality-Overall4%−0.01

Great Quality and value

Decent

being Walker's are excellent quality

Return

0.0% Return rate 0% Fixable by listing

Moist/Dry100%▁█▁▁▁▁

FAQ

Common Kettle Chips questions

Answered from the same tracked data.