keto sweets
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,122.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.66avg listing price — sweet spot $15–$100
Price range
Okay£2.05–£21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£105K£105K/yr · 133K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, keto sweets is a £105K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
keto sweets market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £93K–£117K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 0.5%
- Avg brand age
- 50 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
0%
- N!CK'S78%
- NEOH8%
- fit bakes5%
- CHOCOLATES VALOR 18814%
- Groovy Keto4%
- Keto Collective2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top keto sweets search terms
- keto chocolate62K/yr
- nicks27K/yr
- nicks chocolate bars29K/yr
- keto chocolate bars7K/yr
- low carb chocolate6K/yr
- nicks chocolate3K/yr
Top keto sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)
N!CK'S£13.294.4★6,481 rev
NICKS Keto chocolate block mix pack without added sugar low carb gluten free palm oil free chocolates (3x75g)
N!CK'S£7.714.1★1,020 rev
NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)
N!CK'S£14.614.5★1,834 rev
NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
NEOH£2.053.8★346 rev
N!CKS Protein Bar Mix Box Variety Keto Snack 9x50g
N!CK'S£15.464.3★2,098 rev
Newest
by launch date
NICKS Choco Crush Chocolate flavored Snack Bar with Salted Corn Crisps 158 Calories No Added Sugar Gluten Free Palm Oil Free Low Carb Candy Sweets (Multipack 15x32g)
N!CK'S£14.3772 rev
Groovy Keto Sugar Free Dark Chocolate Large Baking Buttons Low Carb Sweetened with Stevia Erythritol Keto Friendly Gluten Free for Baking Snacking Keto Diet Cookies and Dessert 210g Pouch
Groovy Keto£9.7078 rev
NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
NEOH£2.05346 rev
NEOH Low Carb Keto Hazelnut Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 106 kcal Per Serving 1x55g
NEOH£2.05318 rev
N!CKS Peanut Butter Cups Low Carb Chocolate 30g 12-Pack
N!CK'S£14.74374 rev
Trending
90-day click momentum
Keto Collective Keto Chocolate Bars 15x40g | 2g Net Carbs | Gluten Free
Keto Collective£20.354.2★
NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
NEOH£2.053.8★
NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)
N!CK'S£14.614.5★
Valor 0% Added Sugar Milk Chocolate Bar - Milk and Hazelnut Cream Diabetic Chocolate Bar - Fine Cocoa Sweetened with Stevia Gluten Free by Master Chocolatiers - 100g Bar
CHOCOLATES VALOR 1881£2.824.3★
NICKS Chocolate Mix Box Keto Snack Bars No Added Sugar Gluten Free Candy Low carb Sweets (12 x Chocolates)
N!CK'S£13.124.2★
What buyers say about keto sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Great natural taste”
“Pretty nice tasting protein bars”
“sugar free chocolate chips”
“So nice to still have my fave flavours still as an option”
“Great value for money”
“Absolute quality”
“great to find a healthier alternative treat”
“with great ingredients”
“Good snack for people who are diabetic”
“great size”
What buyers complain about
“Bit pricey”
“not taste”
“Too sweet”
“a much lower calorie content”
“very small”
“It was very deceiving”
“its caused by certain artificial sweeteners”
“Sadly this tasted like a chewy rice bar with a hint of chocolate”
“Sainsburys own brand is very moorish”
“They contain a whole lot of other ingredients that you dont really wanna take”
Top return reasons
Common questions
- Is keto sweets profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 24 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the keto sweets niche?
- 6 brands and 12 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in keto sweets?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- When does demand for keto sweets peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the keto sweets niche?
- Listings span £2.05–£21.47; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 1,123 reviews — the moat a new listing must climb.