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Keto Sweets

Fail

The top 5 brands take 98% of clicks, so Keto Sweets is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£105K/yr133K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
49%top-5 click share · 6 brands · 12 sellers

Flapen Score

Keto Sweets against its category

The dotted line is the Grocery average. Past it, Keto Sweets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Sweets 133K times last year and spent an estimated £105K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
6.8%
Market size, estimated
£105Ka year
Peak month
February1.8× the quietest month
Top search term
keto chocolate62K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £2.05 to £21.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.66 that is £3K to £6K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£2.05–£21.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #93 within Chocolate Candy. It carries 1,123 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
0.5%
Average rank
#93in Chocolate Candy
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,123per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Keto Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

0%

  • N!CK'S78%
  • NEOH8%
  • fit bakes5%
  • CHOCOLATES VALOR 18814%
  • Groovy Keto4%
  • Keto Collective2%

Demand

Keto Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Keto Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keto chocolate62K/yr
  • nicks27K/yr
  • nicks chocolate bars29K/yr
  • keto chocolate bars7K/yr
  • low carb chocolate6K/yr
  • nicks chocolate3K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%

Bit pricey

A little expensive

Waste of money

Taste-Overall14%+3.33

not taste

Tastes chemically

Chemical taste

Sweetness7%

Too sweet

not with the high sugar content

is definitely not sugar free

Nutritional Content5%+0.39

a much lower calorie content

Not keto friendly

Higher carbs per 100g than you think

Size-Overall4%−0.04

very small

Bar tiny

packets are small for my liking

Love

Taste-Overall43%+3.33

Great natural taste

No unpleasant taste

Absolutely delicious

Nutritional Content13%+0.39

Pretty nice tasting protein bars

Low carb

Low carb bars

Sweetness9%

sugar free chocolate chips

Not too sweet which is good

Sugar free

Flavor5%+0.21

So nice to still have my fave flavours still as an option

Nice flavour

the orange pieces add a lovely bit of flavour without being too much

Value For Money5%

Great value for money

Well worth it

Worth every penny

Return

0.0% Return rate 11% Fixable by listing

Side Effects22%▁▁▁█▁▁
Compatibility-Overall11%▁▁▁▁█▁
Certifications11%▁▁▁█▁▁
Sweetness11%▁▁█▁▁▁

Too sweet

not with the high sugar content

is definitely not sugar free

Value For Money11%▁█▁▁▁▁

Bit pricey

A little expensive

Waste of money

FAQ

Common Keto Sweets questions

Answered from the same tracked data.