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Keto Rice

brand-locked demand (top 5 brands take 100% of clicks) — Keto Rice doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 41Growth 16Conversion 97Competition 11Returns 100Price range 0Avg price 32Brand share 0Review moat 74Quality gap 82
This niche Category average

Is Keto Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Keto Rice is a £212K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Keto Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 15.0% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr25K
Search volume / yr-18.5%145K
Conversion rate15.0%
Avg price£9.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 13
Top-5 product click share87%
Open market0%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews559

Top Keto Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£32K£64K£95K£127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Fullgreen81%
  • Eat Water6%
  • KETO SKINNY5%
  • ITZ NOT5%
  • Keto Chef3%
  • Open — no brand owns it (0%)

Keto Rice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR15.0%Products9Brands5Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews559Avg BSR#28
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Top Keto Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cauliflower rice95K/yr
  • keto rice10K/yr
  • low carb rice6K/yr
  • kaizen rice6K/yr
  • zero carb rice3K/yr
  • low calorie rice3K/yr
  • fullgreen4K/yr
  • skinny rice3K/yr
  • cauliflower rice packs4K/yr
  • cauliflower and broccoli rice3K/yr

What reviews say buyers love and hate about Keto Rice

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Nutritional Content21%

Luckily it's for my dogs as an occasional food boost

Taste-Overall18%

really tasty

Health Benefits-Overall11%

Really nice and healthy

Quality-Overall10%

No complaints

Flavor4%

Lovely flavour would buy again

What buyers complain about

64% of reviews
Taste-Overall13%

this is even more tasteless

Smell13%

Weird smell

Value For Money8%

A bit expensive

Ease Of Chewing/Swallowing5%

The only way I could get it down was by not chewing it

Flavor5%

No flavour

Common Keto Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keto Rice 43/100 on Amazon United Kingdom — Skip it. The niche generates £212K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.
Search demand for Keto Rice on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.2× the quietest.