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Keto Rice

Fail

The top 5 brands take 100% of clicks, so Keto Rice is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£212K/yr145K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
87%top-5 click share · 5 brands · 13 sellers

Flapen Score

Keto Rice against its category

The dotted line is the Grocery average. Past it, Keto Rice is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Rice 145K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
15.0%
Market size, estimated
£212Ka year
Peak month
January2.2× the quietest month
Top search term
cauliflower rice95K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £1.78 to £13.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.79 that is £24K to £29K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£1.78–£13.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Instant Meals & Sides. It carries 559 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Instant Meals & Sides
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Keto Rice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£95K£127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Fullgreen81%
  • Eat Water6%
  • KETO SKINNY5%
  • ITZ NOT5%
  • Keto Chef3%
  • Open — no brand owns it (0%)

Demand

Keto Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Keto Rice search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cauliflower rice95K/yr
  • keto rice10K/yr
  • low carb rice6K/yr
  • kaizen rice6K/yr
  • zero carb rice3K/yr
  • low calorie rice3K/yr
  • fullgreen4K/yr
  • skinny rice3K/yr
  • cauliflower rice packs4K/yr
  • cauliflower and broccoli rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Rice

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Nutritional Content”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“this is even more tasteless”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keto Rice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data