Keto Rice
FailThe top 5 brands take 100% of clicks, so Keto Rice is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £212K/yr145K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 87%top-5 click share · 5 brands · 13 sellers
Flapen Score
Keto Rice against its category
The dotted line is the Grocery average. Past it, Keto Rice is stronger. Inside it, weaker.
Market
The Keto Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keto Rice 145K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
15.0% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £212Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- cauliflower rice95K searches a year
02 · Price
A sale here is worth £9.79.
Listings sell for £9.79 on average, from £1.78 to £13.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.79 that is £24K to £29K a year per listing.
- Average price
- £9.79under the $15 to $100 sweet spot
- Price range
- £1.78–£13.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £24K–£29K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Instant Meals & Sides. It carries 559 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Instant Meals & Sides
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 559per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Keto Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fullgreen Riced Cauliflower and Broccoli 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! - case of 6x 200g pouches - made in the UK
- Price
- £7.99
- Rating
- 4.3/5
- Reviews
- 1,620
- Age
- 6y ago

Cauli Rice Broccoli 200 g Pack of 4
- Price
- £1.78
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8y ago

Fullgreen Riced Cauliflower (case of 6 pouches)
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 1,369
- Age
- 9y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat
- Price
- £12.06
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 3y ago

iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Trending
90-day click momentum
Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 1,246
- Age
- 6y ago

Cauli Rice Broccoli 200 g Pack of 4
- Price
- £1.78
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 8y ago

iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Fullgreen Riced Cauliflower and Broccoli 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! - case of 6x 200g pouches - made in the UK
- Price
- £7.99
- Rating
- 4.3/5
- Reviews
- 1,620
- Age
- 6y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat
- Price
- £12.06
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 3y ago
Newest
by launch date
Fullgreen Riced Cauliflower with Carrots & Peas - Case of 6. 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! Made in the UK
- Price
- £13.68
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat
- Price
- £12.06
- Rating
- 4.0/5
- Reviews
- 385
- Age
- 3y ago

Keto Chef Shirataki Paleo Slim Rice 270g (Pack of 5) Odour Free Low Calorie & Fat Free High Fibre Keto Friendly Vegan & Gluten Free Low Carb Konjac Rice | Ready to Eat Instant Food
- Price
- £11.89
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 4y ago

Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet
- Price
- £10.57
- Rating
- 4.0/5
- Reviews
- 1,246
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Fullgreen81%
- Eat Water6%
- KETO SKINNY5%
- ITZ NOT5%
- Keto Chef3%
- Open — no brand owns it (0%)
Demand
Keto Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Search terms
Top Keto Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cauliflower rice95K/yr
- keto rice10K/yr
- low carb rice6K/yr
- kaizen rice6K/yr
- zero carb rice3K/yr
- low calorie rice3K/yr
- fullgreen4K/yr
- skinny rice3K/yr
- cauliflower rice packs4K/yr
- cauliflower and broccoli rice3K/yr
Reviews and returns
What reviews say buyers love and hate about Keto Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this is even more tasteless
This is quite unpleasant to taste and smell
Tasted really bad
Weird smell
smells really strong aswell
Unpleasant smell and taste
A bit expensive
Slightly more expensive than rice
it is pricey
The only way I could get it down was by not chewing it
its not nice to have to remove from your mouth
The texture is rough and fibrous, with sharp pieces that were difficult to chew
No flavour
I find no fish taste
Love
Luckily it's for my dogs as an occasional food boost
Very good food
Really enjoy this its a godsend for my diet
really tasty
Tasty and healthy
Very good food
Really nice and healthy
Good for me as I am a diabetic
This is good for dieting
No complaints
Good quality
Great product
Lovely flavour would buy again
extremely tasty on their own
Flavour wise its resonably neutral which is ideal and its quick and easy to prep in the microwave
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keto Rice questions
Answered from the same tracked data.









