Skip to content

Keto Rice

Fail

The top 5 brands take 100% of clicks, so Keto Rice is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£212K/yr145K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
87%top-5 click share · 5 brands · 13 sellers

Flapen Score

Keto Rice against its category

The dotted line is the Grocery average. Past it, Keto Rice is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Rice 145K times last year and spent an estimated £212K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
15.0%
Market size, estimated
£212Ka year
Peak month
January2.2× the quietest month
Top search term
cauliflower rice95K searches a year

02 · Price

A sale here is worth £9.79.

Listings sell for £9.79 on average, from £1.78 to £13.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £9.79 that is £24K to £29K a year per listing.

Average price
£9.79under the $15 to $100 sweet spot
Price range
£1.78–£13.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£24K–£29K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Instant Meals & Sides. It carries 559 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Instant Meals & Sides
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
559per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Keto Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£95K£127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Fullgreen81%
  • Eat Water6%
  • KETO SKINNY5%
  • ITZ NOT5%
  • Keto Chef3%
  • Open — no brand owns it (0%)

Demand

Keto Rice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Keto Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cauliflower rice95K/yr
  • keto rice10K/yr
  • low carb rice6K/yr
  • kaizen rice6K/yr
  • zero carb rice3K/yr
  • low calorie rice3K/yr
  • fullgreen4K/yr
  • skinny rice3K/yr
  • cauliflower rice packs4K/yr
  • cauliflower and broccoli rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%−0.11

this is even more tasteless

This is quite unpleasant to taste and smell

Tasted really bad

Smell13%−0.13

Weird smell

smells really strong aswell

Unpleasant smell and taste

Value For Money8%

A bit expensive

Slightly more expensive than rice

it is pricey

Ease Of Chewing/Swallowing5%−0.08

The only way I could get it down was by not chewing it

its not nice to have to remove from your mouth

The texture is rough and fibrous, with sharp pieces that were difficult to chew

Flavor5%

No flavour

I find no fish taste

Love

Nutritional Content21%+1.36

Luckily it's for my dogs as an occasional food boost

Very good food

Really enjoy this its a godsend for my diet

Taste-Overall18%−0.11

really tasty

Tasty and healthy

Very good food

Health Benefits-Overall11%+1.17

Really nice and healthy

Good for me as I am a diabetic

This is good for dieting

Quality-Overall10%+1.00

No complaints

Good quality

Great product

Flavor4%

Lovely flavour would buy again

extremely tasty on their own

Flavour wise its resonably neutral which is ideal and its quick and easy to prep in the microwave

FAQ

Common Keto Rice questions

Answered from the same tracked data.