Is keto rice profitable to sell on Amazon United Kingdom?

The niche generates £212K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (43/100).

How competitive is the keto rice niche?

5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in keto rice?

Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.0%.

When does demand for keto rice peak?

Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.

What does it cost to enter the keto rice niche?

Listings span £1.78–£13.68; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.

keto rice

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good559.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£212K

£212K/yr · 145K searches

Avg price

Okay£9.79

avg listing price — sweet spot $15–$100

Growth

Bad-18.5%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.78–£13.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, keto rice is a £212K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

keto rice market data

Units sold / yr: 20K–25K; avg 2,500–3,000/product
Revenue / yr: £196K–£245K; units × avg price
Conversion rate: 15.0%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Fullgreen81%
Eat Water6%
KETO SKINNY5%
ITZ NOT5%
Keto Chef3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Open Trend

Top keto rice search terms

cauliflower rice95K/yr -20.9%10.7% conv.
keto rice10K/yr -23.7%6.1% conv.
low carb rice6K/yr +3.6%3.8% conv.
kaizen rice6K/yr +27.7%0.4% conv.
zero carb rice3K/yr +8.3%2.3% conv.
low calorie rice3K/yr +13.9%2.1% conv.
fullgreen4K/yr -41.3%8.6% conv.
skinny rice3K/yr +11.2%3.1% conv.
cauliflower rice packs4K/yr -21.8%12.3% conv.
cauliflower and broccoli rice3K/yr -37.1%17.8% conv.

All search terms

Top keto rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fullgreen Riced Cauliflower and Broccoli 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! - case of 6x 200g pouches - made in the UK

Fullgreen£7.994.3★1,620 rev

Cauli Rice Broccoli 200 g Pack of 4

Fullgreen£1.784.2★57 rev

Fullgreen Riced Cauliflower (case of 6 pouches)

Fullgreen£11.084.3★1,369 rev

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat

KETO SKINNY£12.064.0★385 rev

iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal

ITZ NOT£8.534.3★34 rev

Newest

by launch date

Fullgreen Riced Cauliflower with Carrots & Peas - Case of 6. 100% Veg shelf-stable no preservatives vegan keto and 87% lower-carbs than rice! Made in the UK

Fullgreen£13.6828 rev

9mo ago

iTz noT JUST Protein Rice 500g (Pack of 1) High Protein (20g) & High Fibre (10g) Plant-Based Rice Alternative Vegan Gluten-Free Non-GMO Low Fat Ready in 5 Minutes Healthy Diet Friendly Meal

ITZ NOT£8.5334 rev

1y ago

Nashi Shirataki Konjac Moyu Rice 190g (Pack of 8) - Odour Free Low Calorie (8 Cal) Fat Free Konjac Rice | Vegan Keto & Gluten Free Glucomannan High Fibre Low Carb Rice Alternative Ready to Eat

KETO SKINNY£12.06385 rev

3y ago

Keto Chef Shirataki Paleo Slim Rice 270g (Pack of 5) Odour Free Low Calorie & Fat Free High Fibre Keto Friendly Vegan & Gluten Free Low Carb Konjac Rice | Ready to Eat Instant Food

Keto Chef£11.8945 rev

4y ago

Eat Water Keto Slim Rice 270g (Pack of 5) Organic Konjac Rice Alternative Low Calorie Vegan Zero Carb Gluten-Free Fat & Sugar Free Vegan High Fibre Ready to Eat Paleo Diet

Eat Water£10.571,246 rev

6y ago

What buyers say about keto rice

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content21%

“Luckily it's for my dogs as an occasional food boost”

Taste-Overall18%

“really tasty”

Health Benefits-Overall11%

“Really nice and healthy”

Quality-Overall10%

“No complaints”

Flavor4%

“Lovely flavour would buy again”

Texture/Consistency-Overall4%

“Good texture”

Ease Of Use3%

“Handy”

Advertised Vs Actual Product3%

“Does the job”

Blend/Ratio2%

“I like how it is also made with broccoli good wat to get your greens”

Ingredients-Overall2%

“Full green riced cauliflower and broccoli”

What buyers complain about

Taste-Overall13%

“this is even more tasteless”

Smell13%

“Weird smell”

Value For Money8%

“A bit expensive”

Ease Of Chewing/Swallowing5%

“The only way I could get it down was by not chewing it”

Flavor5%

“No flavour”

Chunk/Clump/Collection4%

“Revolting mush”

Color4%

“Brown in colour, smelly, gone off”

Stale/Rotten/Spoiled4%

“Disgusting”

Hard Feel4%

“Like hard little bullets that come out the same as they go in”

Texture/Consistency-Overall3%

“The texture is rough and fibrous, with sharp pieces that were difficult to chew”

Common questions

Is keto rice profitable to sell on Amazon United Kingdom?: The niche generates £212K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (43/100).
How competitive is the keto rice niche?: 5 brands and 13 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in keto rice?: Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.0%.
When does demand for keto rice peak?: Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
What does it cost to enter the keto rice niche?: Listings span £1.78–£13.68; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.