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59

keto crisps

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 33Conversion 27Competition 74Returns 100Price range 72Avg price 82Brand share 91Review moat 77Quality gap 67

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Great£17.60

avg listing price — sweet spot $15–$100

Review moat

Great456.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good£7.02–£35.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£67K

£67K/yr · 176K searches

According to Flapen's Amazon United Kingdom niche tracking, keto crisps is a £67K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

keto crisps market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£70K–£88K
units × avg price
Conversion rate
2.2%
Avg BSR
#95
Page quality
0%
Prime
88%
Sponsored
93%
Out of stock
18.3%
Avg brand age
36 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

36 flat

Sellers

36

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

40%

Top 20: 81%

Open market

49%

  • Clermont Bundles11%
  • Mr Filbert's10%
  • House of Gifts9%
  • Willow & Tate8%
  • SERIOUS PIG7%
  • A Amousa7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 6.8×

Top keto crisps search terms

  • snack hamper39K/yr
  • savoury snacks hamper19K/yr
  • crisp hamper16K/yr
  • beer snacks11K/yr
  • snack gift box11K/yr
  • pub snacks hamper8K/yr
  • snack hampers for men9K/yr
  • snack bundle6K/yr
  • savory snack hamper7K/yr
  • snack box gift9K/yr
All search terms

Top keto crisps products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about keto crisps

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose29%

“Birthday gift”

Taste-Overall19%

“a Great tasty snack”

Quality-Overall15%

“Good variety”

Sweetness9%

“Great sweets”

Value For Money8%

“Value for money”

Flavor3%

“Variety of flavours”

Crispiness3%

“Best crisps around at this time”

Advertised Vs Actual Product2%

“Better than expected”

Size-Overall2%

“Good size”

Nutritional Content2%

“High in protein”

What buyers complain about

Value For Money31%

“Waste of money”

Size-Overall18%

“The packets are quite small”

Taste-Overall8%

“Theyre not very tasty”

Quality-Overall6%

“Absolutely rubbish,was thinking these were quality independent crisp manufacturers”

Sweetness3%

“when it arrived it is all fizzy sweets which I am not keen on”

Advertised Vs Actual Product3%

“False advertisement”

Flavor3%

“Not the best flavours”

Nutritional Content3%

“they are high in carbs”

Ease Of Chewing/Swallowing1%

“So disappointed, all the so called extras were rock solid, couldn't chew the biscuit the meat was hard seemed old”

Crispiness1%

“Insanely over priced average at best crisps”

Common questions

Is keto crisps profitable to sell on Amazon United Kingdom?
The niche generates £67K/yr across 43 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the keto crisps niche?
36 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in keto crisps?
Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for keto crisps peak?
Demand peaks in Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the keto crisps niche?
Listings span £7.02–£35.38; the average listing price is £17.60 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.