Keto Bread
MaybeReturns run at only 0.0% of orders. But demand is soft, at -17.4% this quarter, so Keto Bread is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £211K/yr220K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 18 sellers
Flapen Score
Keto Bread against its category
The dotted line is the Grocery average. Past it, Keto Bread is stronger. Inside it, weaker.
Market
The Keto Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keto Bread 220K times last year and spent an estimated £211K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £211Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- keto bread115K searches a year
02 · Price
A sale here is worth £11.92.
Listings sell for £11.92 on average, from £1.21 to £27.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £11.92 that is £9K to £12K a year per listing.
- Average price
- £11.92under the $15 to $100 sweet spot
- Price range
- £1.21–£27.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #14 within Bakery. It carries 233 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 38%
- Out of stock, average day
- 0.3%
- Average rank
- #14in Bakery
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 233per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Keto Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fit bakes Keto Bread 2g Carbs 7g Protein Diabetic Multi Seeded 16 Slices
- Price
- £8.62
- Rating
- 4.0/5
- Reviews
- 993
- Age
- 2y ago

ROBERT ANDREW Low Carb Sourdough Wholegrain Bread - 5.6g Carbs 7g Protein Sliced High Protein Half Bloomer Low Calorie Keto Loaf Low Sugar Ketogenic Diet Diabetic Food 88 Calories 400g
- Price
- £4.28
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 1y ago

Heylo Seeded Keto Bread (2 x 450g 16 Slices Ea) | Fresh 5-Day Shelf Life Freezable | Low Carb (0.3g) | High Protein (7.7g) | Low Cal Keto Loaf
- Price
- £15.18
- Rating
- 3.8/5
- Reviews
- 537
- Age
- 3y ago

SRSLY Low Carb Keto Bread - Only 0.7g Carbs & 43 Kcals Per Slice - Freshly Baked Light & Fluffy Sugarwise Certified Low Sugar Bread - High Protein High Fibre - 1 Sliced Loaf - Pack of 4
- Price
- £22.06
- Rating
- 4.1/5
- Reviews
- 242
- Age
- 3y ago

Groovy Keto Bread Low Carb Sliced Loaf - 2.3g Carbs 7.6g Protein 16 Slices (400g) Multigrain Seeded Diabetic Friendly Low Calorie 67 Kcal (1 Pack)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 7mo ago
Trending
90-day click momentum
ROBERT ANDREW 4-Pack Low Carb Sourdough Wholegrain Bread | 5.6g Carbs 7g Protein 88 Kcal | High Protein Low Calorie Low Sugar Half Bloomer | Keto Diet | Diabetic Food | Freezer Friendly | 4x 400g
- Price
- £17.71
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago

Fit Bakes White Keto Bread 7g Protein Low Carb Bread Loaf Toast 16 slice
- Price
- £8.95
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 8mo ago

ROBERT ANDREW Keto Starter Bundle | Low Carb High Protein High Fibre | Bread Rolls Bagels Croissants & Pizza Triangles | Freshly Baked | Keto Diet
- Price
- £25.39
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

ROBERT ANDREW Keto White Bread - 1.1g Carbs 5.4g Protein Low Carb Sliced High Protein Bloomer Low Calorie Keto Loaf No Sugar Ketogenic Diet Diabetic Food 57 Calories | 300g
- Price
- £4.28
- Rating
- 3.3/5
- Reviews
- 23
- Age
- 6mo ago

ROBERT ANDREW Keto Seeded Bread - 1.4g Carbs 4.9g Protein Sliced High Protein Bloomer Low Calorie Keto Loaf No Sugar Ketogenic Diet Diabetic Food 51 Calories | 300g
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 6mo ago
Newest
by launch date
ROBERT ANDREW Keto White Bread - 1.1g Carbs 5.4g Protein Low Carb Sliced High Protein Bloomer Low Calorie Keto Loaf No Sugar Ketogenic Diet Diabetic Food 57 Calories | 300g
- Price
- £4.28
- Rating
- 3.3/5
- Reviews
- 23
- Age
- 6mo ago

ROBERT ANDREW Keto Seeded Bread - 1.4g Carbs 4.9g Protein Sliced High Protein Bloomer Low Calorie Keto Loaf No Sugar Ketogenic Diet Diabetic Food 51 Calories | 300g
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 6mo ago

ROBERT ANDREW Keto Starter Bundle | Low Carb High Protein High Fibre | Bread Rolls Bagels Croissants & Pizza Triangles | Freshly Baked | Keto Diet
- Price
- £25.39
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 6mo ago

Groovy Keto Bread Low Carb Sliced Loaf - 2.3g Carbs 7.6g Protein 16 Slices (400g) Multigrain Seeded Diabetic Friendly Low Calorie 67 Kcal (1 Pack)
- Price
- £8.48
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 7mo ago

Fit Bakes White Keto Bread 7g Protein Low Carb Bread Loaf Toast 16 slice
- Price
- £8.95
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
12%
- fit bakes31%
- ROBERT ANDREW24%
- Heylo14%
- SRSLY7%
- Keto Chefs Hand Crafted Low Carb Foods7%
- Keto-Pro Fuelled by FAT6%
- Open — no brand owns it (4 brands, 12%)
Demand
Keto Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Keto Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keto bread115K/yr
- low carb bread43K/yr
- heylo bread11K/yr
- heylo12K/yr
- low calorie bread8K/yr
- keto bread loaf sliced5K/yr
- hey lo low carb bread3K/yr
- zero carb bread4K/yr
- fitbakes keto bread3K/yr
- livlife low carb bread3K/yr
Reviews and returns
What reviews say buyers love and hate about Keto Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
High price
Vastly overpriced
Too expensive
it had a weird taste
The taste is bland
No taste
These are tiny
Small slices
Small slices as expected
It dried out quite quickly
it goes quite dry when toasted
much too dry
smelled like chemicals
Very bad smell
made my kitchen stink for hours
Love
Absolutely delicious
It feels like a real treat
Delicious bundle
Lovely bread, also great toasted
Great for toasting too
It toasts nicely
It's high in protein
a decent hit of protein
this one genuinely delivers on both nutrition and taste
Really great quality, and quick delivery
holds toppings well
Good quality
Good for the price
Good value for money
Well worth it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keto Bread questions
Answered from the same tracked data.









