Is keto bars profitable to sell on Amazon United Kingdom?

The niche generates £167K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the keto bars niche?

4 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in keto bars?

Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.

When does demand for keto bars peak?

Demand peaks in Sep; the busiest month runs 2.1× the quietest.

What does it cost to enter the keto bars niche?

Listings span £7.71–£24.53; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.

keto bars

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£16.90

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,082.32

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.71–£24.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£167K

£167K/yr · 131K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, keto bars is a £167K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

keto bars market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £169K–£211K; units × avg price
Conversion rate: 7.5%
Avg BSR: #54
Page quality: 0%
Prime: 91%
Sponsored: 59%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

N!CK'S93%
Keto Collective3%
fit bakes2%
Pulsin2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.1×

Open Trend

Top keto bars search terms

nicks protein bars21K/yr +77.9%5.6% conv.
nicks27K/yr +15.8%6.0% conv.
nicks chocolate bars29K/yr -5.4%8.0% conv.
keto bars31K/yr -15.4%2.8% conv.
keto bar8K/yr -21.3%3.1% conv.
nicks protein wafer4K/yr +33.4%4.0% conv.
nicks bars3K/yr +51.2%8.2% conv.
keto bars low carb sugar free4K/yr -18.1%2.4% conv.
nicks chocolate3K/yr -15.5%9.2% conv.

All search terms

Top keto bars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)

N!CK'S£13.294.4★6,481 rev

N!CKS Protein Bar Mix Box Variety Keto Snack 9x50g

N!CK'S£15.464.3★2,098 rev

NICKS Protein Bar Wafer Mix 4 Flavor Variety Pack 9x40g

N!CK'S£13.304.1★1,239 rev

NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)

N!CK'S£14.614.5★1,834 rev

NICKS Peanuts n fudge Keto Chocolate Bars No Added Sugar 175 Calories 4.1 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)

N!CK'S£14.804.5★2,845 rev

Newest

by launch date

NICKS Keto Protein Bar Dulce de Leche 14 g Protein 186 Calories Low Carb Chocolate Caramel and Cookie Flavored Snacks No Added Sugar Gluten Free (12 x 50 g)

N!CK'S£19.7581 rev

7mo ago

NICKS Choco Crush Chocolate flavored Snack Bar with Salted Corn Crisps 158 Calories No Added Sugar Gluten Free Palm Oil Free Low Carb Candy Sweets (Multipack 15x32g)

N!CK'S£14.3772 rev

1y ago

N!CKS Peanut Butter Cups Low Carb Chocolate 30g 12-Pack

N!CK'S£14.74374 rev

1y ago

NICKS Keto Protein Bar Caramel Chocolate 15 g Protein 190 Calories Low Carb Snacks No Added Sugar Gluten Free (12 x 50 g)

N!CK'S£18.84195 rev

2y ago

NICKS Keto Protein Bar Almond Caramel 13 g Protein 201 Calories Low Carb Chocolate Snacks No Added Sugar Gluten Free (12 x 50 g)

N!CK'S£18.63154 rev

2y ago

What buyers say about keto bars

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Absolutely delicious”

Nutritional Content15%

“Pretty nice tasting protein bars”

Sweetness8%

“Sugar Free”

Flavor5%

“So nice to still have my fave flavours still as an option”

Quality-Overall4%

“They are a high quality snack”

Value For Money4%

“Worth every penny”

Blood Sugar Level2%

“Good snack for people who are diabetic”

Size-Overall2%

“great size”

Health Benefits-Overall2%

“diabetic friendly”

Ingredients-Overall1%

“with great ingredients”

What buyers complain about

Taste-Overall16%

“tastes odd”

Value For Money14%

“Just a Bit Pricey”

Sweetness7%

“is definitely not sugar free”

Nutritional Content6%

“Not for Keto”

Artificial Sweeteners5%

“its caused by certain artificial sweeteners”

Flavor4%

“Sadly this tasted like a chewy rice bar with a hint of chocolate”

Advertised Vs Actual Product4%

“Not sure why they are advertised as such”

Hard Feel3%

“These bars are hard”

Size-Overall2%

“very small”

Bitter2%

“bitter and nasty”

Top return reasons

Side Effects22%

Compatibility-Overall11%

Value For Money11%

Certifications11%

Advertised Vs Actual Product11%

Sweetness11%

Blood Sugar Level11%

Taste-Overall11%

Common questions

Is keto bars profitable to sell on Amazon United Kingdom?: The niche generates £167K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the keto bars niche?: 4 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in keto bars?: Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.1%.
When does demand for keto bars peak?: Demand peaks in Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the keto bars niche?: Listings span £7.71–£24.53; the average listing price is £16.90 (sweet spot $15–$100). The average incumbent carries 1,082 reviews — the moat a new listing must climb.