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Keto Bars

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Keto Bars is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£167K/yr131K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
63%top-5 click share · 4 brands · 13 sellers

Flapen Score

Keto Bars against its category

The dotted line is the Grocery average. Past it, Keto Bars is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto Bars 131K times last year and spent an estimated £167K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
7.5%
Market size, estimated
£167Ka year
Peak month
September2.1× the quietest month
Top search term
nicks protein bars21K searches a year

02 · Price

A sale here is worth £16.90.

Listings sell for £16.90 on average, from £7.71 to £24.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.90 that is £4K to £8K a year per listing.

Average price
£16.90inside the $15 to $100 sweet spot
Price range
£7.71–£24.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Chocolate Candy. It carries 1,082 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#54in Chocolate Candy
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,082per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Keto Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

0%

  • N!CK'S93%
  • Keto Collective3%
  • fit bakes2%
  • Pulsin2%
  • Open — no brand owns it (0%)

Demand

Keto Bars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Keto Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nicks protein bars21K/yr
  • nicks27K/yr
  • nicks chocolate bars29K/yr
  • keto bars31K/yr
  • keto bar8K/yr
  • nicks protein wafer4K/yr
  • nicks bars3K/yr
  • keto bars low carb sugar free4K/yr
  • nicks chocolate3K/yr

Reviews and returns

What reviews say buyers love and hate about Keto Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+2.41

tastes odd

Too tasty, unfortunately

Did not like taste at all

Value For Money14%−0.06

Just a Bit Pricey

really expensive

Expensive

Sweetness7%+0.12

is definitely not sugar free

Too sweet

not with the high sugar content

Nutritional Content6%+0.49

Not for Keto

Not keto friendly

It doesn't contain the most protein on the market

Artificial Sweeteners5%−0.09

its caused by certain artificial sweeteners

too much unhealthy sweetener

The one downside to these is the sugar

Love

Taste-Overall41%+2.41

Absolutely delicious

tasty snack

No unpleasant taste

Nutritional Content15%+0.49

Pretty nice tasting protein bars

Low carb bars

Protein content is good

Sweetness8%+0.12

Sugar Free

Great Sweet Treat

really satisfying my sweet craving

Flavor5%

So nice to still have my fave flavours still as an option

Excellent flavour

Excellent smooth chocolate

Quality-Overall4%+0.75

They are a high quality snack

Best on the market

Excellent product

Return

0.1% Return rate 11% Fixable by listing

Side Effects22%▁▁▁█▁▁
Compatibility-Overall11%▁▁▁▁█▁
Value For Money11%▁█▁▁▁▁

Just a Bit Pricey

really expensive

Expensive

Certifications11%▁▁▁█▁▁
Advertised Vs Actual Product11%▁█▁▁▁▁

Not sure why they are advertised as such

The picture is a bit misleading making them look slightly chunkier also the filling texture is quite different to the image

not as described

FAQ

Common Keto Bars questions

Answered from the same tracked data.