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Keto

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -19.9% this quarter, so Keto is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£260K/yr571K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
41%top-5 click share · 26 brands · 59 sellers

Flapen Score

Keto against its category

The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto 571K times last year and spent an estimated £260K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
3.7%
Market size, estimated
£260Ka year
Peak month
January2.1× the quietest month
Top search term
keto257K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £2.04 to £25.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£2.04–£25.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #43 within Bakery. It carries 1,172 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
3.7%
Average rank
#43in Bakery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,172per listing
Listings tracked
39

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Keto products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

59

Est. top-5 brand share

57%

Top 20: 94%

Est. top-5 click share

41%

Top 20: 79%

Open market

39%

  • fit bakes17%
  • N!CK'S16%
  • Real Naturals16%
  • NEOH4%
  • Cheesies4%
  • Fullgreen4%

Demand

Keto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Keto search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • keto257K/yr
  • keto snacks176K/yr
  • low carb55K/yr
  • low carb snacks28K/yr
  • keto food25K/yr
  • keto snack8K/yr
  • keto snacks no carbs no sugar8K/yr
  • zero carb6K/yr
  • carb free snacks5K/yr
  • keto foods uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Keto

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
15%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrible after taste”
A buyer, on “Taste-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Keto questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data