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Keto

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -19.9% this quarter, so Keto is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£260K/yr571K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
41%top-5 click share · 26 brands · 59 sellers

Flapen Score

Keto against its category

The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keto market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keto 571K times last year and spent an estimated £260K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
3.7%
Market size, estimated
£260Ka year
Peak month
January2.1× the quietest month
Top search term
keto257K searches a year

02 · Price

A sale here is worth £12.41.

Listings sell for £12.41 on average, from £2.04 to £25.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.

Average price
£12.41under the $15 to $100 sweet spot
Price range
£2.04–£25.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #43 within Bakery. It carries 1,172 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
3.7%
Average rank
#43in Bakery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,172per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Keto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

59

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

41%

Top 20: 79%

Open market

39%

  • fit bakes17%
  • N!CK'S16%
  • Real Naturals16%
  • NEOH4%
  • Cheesies4%
  • Fullgreen4%

Demand

Keto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Keto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keto257K/yr
  • keto snacks176K/yr
  • low carb55K/yr
  • low carb snacks28K/yr
  • keto food25K/yr
  • keto snack8K/yr
  • keto snacks no carbs no sugar8K/yr
  • zero carb6K/yr
  • carb free snacks5K/yr
  • keto foods uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Keto

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+0.53

Horrible after taste

Chemical taste

Disgusting taste

Value For Money14%−0.10

Overpriced

High price

Bit expensive

Size-Overall8%−0.08

So small

Tiny packets

Bar tiny

Flavor3%+0.35

Very weird flavour

definitely think Ill be trying a different flavour, because the lemon and orange is diabolical

Flavour not great

Nutritional Content3%+0.45

Not keto or protein either

Not keto friendly

not protein either

Love

Taste-Overall32%+0.53

No unpleasant taste

ABSOLUTELY DELICIOUS

Delicious treat

Nutritional Content9%+0.45

Low carb

Low carb bars

gives a great amount of protein

Flavor8%+0.35

Flavour is neutral

Great flavour

Great variety of flavours

Baking6%+0.75

It toasts nicely

Lovely bread, also great toasted

Great for toasting too

Quality-Overall6%+0.68

Excellent product

Exactly what I expected - same quality as other brands

Best on the market

Return

0.1% Return rate 17% Fixable by listing

Functionality-Overall23%█▆▁▁▁▁
Side Effects13%▁▁▁█▁▁
Blood Sugar Level13%▁▁█▅▁▁
Color10%█▁▁▁▁▁
Taste-Overall7%█▁▁▁▁▁

Horrible after taste

Chemical taste

Disgusting taste

FAQ

Common Keto questions

Answered from the same tracked data.