Keto
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -19.9% this quarter, so Keto is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £260K/yr571K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 59 sellers
Flapen Score
Keto against its category
The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.
Market
The Keto market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keto 571K times last year and spent an estimated £260K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £260Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- keto257K searches a year
02 · Price
A sale here is worth £12.41.
Listings sell for £12.41 on average, from £2.04 to £25.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.
- Average price
- £12.41under the $15 to $100 sweet spot
- Price range
- £2.04–£25.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #43 within Bakery. It carries 1,172 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 95%
- Out of stock, average day
- 3.7%
- Average rank
- #43in Bakery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,172per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Keto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Keto Crackers (Sea Salt Rosemary & Garlic Cheddar & Onion) Variety pack low carb crackers Keto Snacks low carb snack high fibre & gluten free (3 x 64g Packs). Keto snacks no carbs no sugar
- Price
- £12.19
- Rating
- 4.0/5
- Reviews
- 359
- Age
- 4y ago

N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)
- Price
- £13.29
- Rating
- 4.4/5
- Reviews
- 6,481
- Age
- 8y ago

Fit bakes Belgian Chocolate Mini Bars 1 Net Carb Keto Diabetic 12x19g
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 915
- Age
- 5y ago

NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 1,834
- Age
- 5y ago

CHEESIES | Crunchy Snacking Cheese Keto Snack | Variety Pack | 100% Cheese | Sugar Free Gluten Free No Carb | High Protein and Vegetarian | Crunchy Baked and Tasty | Multipack (20 g (Pack of 6))
- Price
- £9.91
- Rating
- 4.2/5
- Reviews
- 1,129
- Age
- 4y ago
Trending
estimated 90-day click momentum
10 Mimbles Keto Cookies Sugar Free & 0g Net Carbs | Individually Wrapped Biscuits | Keto Snack for Diabetics & Low Carb Diets |Low Carb & Gluten Free (Chocolate Chip)
- Price
- £17.34
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Atkins Endulge Treat Peanut Butter Cups. Rich Milk Chocolate Flavored Cup & Creamy Peanut Butter. Keto-Friendly. Value Pack 20 Count (Pack of 1)
- Price
- £19.17
- Rating
- 4.6/5
- Reviews
- 8,923
- Age
- 2y ago

NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
- Price
- £2.05
- Rating
- 3.8/5
- Reviews
- 346
- Age
- 1y ago

CheeseOs Crunchy Baked Cheddar Bites - Keto Snacks - High-Protein Cheese Snacks - Variety Multipack 12x20g - Low Carb -Gluten Free - Vegetarian
- Price
- £17.45
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

Fit bakes Belgian Chocolate Mini Bars 1 Net Carb Keto Diabetic 12x19g
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 915
- Age
- 5y ago
Newest
by launch date
NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
- Price
- £2.05
- Rating
- 3.8/5
- Reviews
- 346
- Age
- 1y ago

10 Mimbles Keto Cookies Sugar Free & 0g Net Carbs | Individually Wrapped Biscuits | Keto Snack for Diabetics & Low Carb Diets |Low Carb & Gluten Free (Chocolate Chip)
- Price
- £17.34
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Groovy Keto Mug Cake Mix | Low Carb | Keto Friendly | Sugar Free | Only 2g - 3.5g Net Carbs Per Sachet | Diabetic Friendly (8 Pack Variety Pack)
- Price
- £15.89
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 1y ago

Fit bakes Salted Caramel Mini Bars Keto 1 Net Carb Low Sugar 12x19g
- Price
- £19.70
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

CheeseOs Crunchy Baked Cheddar Bites - Keto Snacks - High-Protein Cheese Snacks - Variety Multipack 12x20g - Low Carb -Gluten Free - Vegetarian
- Price
- £17.45
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
59
Est. top-5 brand share
57%
Top 20: 94%
Est. top-5 click share
41%
Top 20: 79%
Open market
39%
- fit bakes17%
- N!CK'S16%
- Real Naturals16%
- NEOH4%
- Cheesies4%
- Fullgreen4%
Demand
Keto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Keto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keto257K/yr
- keto snacks176K/yr
- low carb55K/yr
- low carb snacks28K/yr
- keto food25K/yr
- keto snack8K/yr
- keto snacks no carbs no sugar8K/yr
- zero carb6K/yr
- carb free snacks5K/yr
- keto foods uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Keto
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









