Keto
MaybeReturns run at only 0.1% of orders. But demand is soft, at -19.9% this quarter, so Keto is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £260K/yr571K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 59 sellers
Flapen Score
Keto against its category
The dotted line is the Grocery average. Past it, Keto is stronger. Inside it, weaker.
Market
The Keto market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Keto 571K times last year and spent an estimated £260K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £260Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- keto257K searches a year
02 · Price
A sale here is worth £12.41.
Listings sell for £12.41 on average, from £2.04 to £25.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.
- Average price
- £12.41under the $15 to $100 sweet spot
- Price range
- £2.04–£25.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #43 within Bakery. It carries 1,172 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 95%
- Out of stock, average day
- 3.7%
- Average rank
- #43in Bakery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,172per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Keto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Keto Crackers (Sea Salt Rosemary & Garlic Cheddar & Onion) Variety pack low carb crackers Keto Snacks low carb snack high fibre & gluten free (3 x 64g Packs). Keto snacks no carbs no sugar
- Price
- £12.19
- Rating
- 4.0/5
- Reviews
- 359
- Age
- 4y ago

N!CKS Chocolate bar Favourite Mix Variety Box Keto Snack Bars No Added Sugar Gluten Free Candy Bars Low carb Sweets (12 x Chocolates)
- Price
- £13.29
- Rating
- 4.4/5
- Reviews
- 6,481
- Age
- 8y ago

Fit bakes Belgian Chocolate Mini Bars 1 Net Carb Keto Diabetic 12x19g
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 915
- Age
- 5y ago

NICKS Coconut Keto Chocolate Bars No Added Sugar 175 Calories 2 Net carbs Gluten Free Sweets Low carb Candy Snack Bar (Multipack 15x40g)
- Price
- £14.61
- Rating
- 4.5/5
- Reviews
- 1,834
- Age
- 5y ago

CHEESIES | Crunchy Snacking Cheese Keto Snack | Variety Pack | 100% Cheese | Sugar Free Gluten Free No Carb | High Protein and Vegetarian | Crunchy Baked and Tasty | Multipack (20 g (Pack of 6))
- Price
- £9.91
- Rating
- 4.2/5
- Reviews
- 1,129
- Age
- 4y ago
Trending
90-day click momentum
10 Mimbles Keto Cookies Sugar Free & 0g Net Carbs | Individually Wrapped Biscuits | Keto Snack for Diabetics & Low Carb Diets |Low Carb & Gluten Free (Chocolate Chip)
- Price
- £17.34
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Atkins Endulge Treat Peanut Butter Cups. Rich Milk Chocolate Flavored Cup & Creamy Peanut Butter. Keto-Friendly. Value Pack 20 Count (Pack of 1)
- Price
- £19.17
- Rating
- 4.6/5
- Reviews
- 8,923
- Age
- 2y ago

NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
- Price
- £2.05
- Rating
- 3.8/5
- Reviews
- 346
- Age
- 1y ago

CheeseOs Crunchy Baked Cheddar Bites - Keto Snacks - High-Protein Cheese Snacks - Variety Multipack 12x20g - Low Carb -Gluten Free - Vegetarian
- Price
- £17.45
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

Fit bakes Belgian Chocolate Mini Bars 1 Net Carb Keto Diabetic 12x19g
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 915
- Age
- 5y ago
Newest
by launch date
NEOH Low Carb Keto Milk Chocolate | The New Alternative to Traditional Sweets | 1g Sugar 105 kcal Per Serving 1x55g
- Price
- £2.05
- Rating
- 3.8/5
- Reviews
- 346
- Age
- 1y ago

10 Mimbles Keto Cookies Sugar Free & 0g Net Carbs | Individually Wrapped Biscuits | Keto Snack for Diabetics & Low Carb Diets |Low Carb & Gluten Free (Chocolate Chip)
- Price
- £17.34
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Groovy Keto Mug Cake Mix | Low Carb | Keto Friendly | Sugar Free | Only 2g - 3.5g Net Carbs Per Sachet | Diabetic Friendly (8 Pack Variety Pack)
- Price
- £15.89
- Rating
- 4.0/5
- Reviews
- 137
- Age
- 1y ago

Fit bakes Salted Caramel Mini Bars Keto 1 Net Carb Low Sugar 12x19g
- Price
- £19.70
- Rating
- 4.4/5
- Reviews
- 213
- Age
- 1y ago

CheeseOs Crunchy Baked Cheddar Bites - Keto Snacks - High-Protein Cheese Snacks - Variety Multipack 12x20g - Low Carb -Gluten Free - Vegetarian
- Price
- £17.45
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
59
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
41%
Top 20: 79%
Open market
39%
- fit bakes17%
- N!CK'S16%
- Real Naturals16%
- NEOH4%
- Cheesies4%
- Fullgreen4%
Demand
Keto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Keto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keto257K/yr
- keto snacks176K/yr
- low carb55K/yr
- low carb snacks28K/yr
- keto food25K/yr
- keto snack8K/yr
- keto snacks no carbs no sugar8K/yr
- zero carb6K/yr
- carb free snacks5K/yr
- keto foods uk4K/yr
Reviews and returns
What reviews say buyers love and hate about Keto
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible after taste
Chemical taste
Disgusting taste
Overpriced
High price
Bit expensive
So small
Tiny packets
Bar tiny
Very weird flavour
definitely think Ill be trying a different flavour, because the lemon and orange is diabolical
Flavour not great
Not keto or protein either
Not keto friendly
not protein either
Love
No unpleasant taste
ABSOLUTELY DELICIOUS
Delicious treat
Low carb
Low carb bars
gives a great amount of protein
Flavour is neutral
Great flavour
Great variety of flavours
It toasts nicely
Lovely bread, also great toasted
Great for toasting too
Excellent product
Exactly what I expected - same quality as other brands
Best on the market
Return
0.1% Return rate 17% Fixable by listing
Horrible after taste
Chemical taste
Disgusting taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keto questions
Answered from the same tracked data.









