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ketjap manis

Skip it

Prices mostly outside the sweet spot ($4.98–$11.60) — this niche doesn't clear our bar today.

Market size 16Growth 13Conversion 99Competition 21Returns 100Price range 0Avg price 22Brand share 45Review moat 79Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great413.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.98

avg listing price — sweet spot $15–$100

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£65K

£65K/yr · 43K searches

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Price range

Bad£4.98–£11.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ketjap manis is a £65K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ketjap manis market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£48K–£64K
units × avg price
Conversion rate
18.9%
Avg BSR
#42
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
6.1%
Avg brand age
78 months
Avg seller age
161 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • World Food Shop25%
  • Blue Nile Foods16%
  • UpLabel Creations14%
  • Plymouth12%
  • ADELKOS10%
  • Generic7%
  • Open — no brand owns it (4 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top ketjap manis search terms

  • ketjap manis30K/yr
  • ketjap manis sauce8K/yr
  • ketchup manis6K/yr
All search terms

Top ketjap manis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£13K30%£20K40%£26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about ketjap manis

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious addition to any recipe”

Quality-Overall11%

“Better than other brands”

Flavor9%

“Adds flavor to everything”

Value For Money6%

“Great value”

Advertised Vs Actual Product6%

“As described”

Sweetness5%

“Sweet soy sauce”

Salt Content3%

“This stuff is my find of the year its superb for all sorts of applications where a little sweetness helps with the salty Sawyer great for all Chinese dishes and lots more”

Spiciness3%

“Manis”

Size-Overall3%

“Great size”

Blend/Ratio3%

“Brilliant sauce mixed with a little honey, tomato ketchup, soy sauce and water, poured o er mince veg an noodles, yummy”

What buyers complain about

Value For Money31%

“Expensive for what it is”

Thickness13%

“Too thin, not like the original”

Dilute/Watery13%

“Tasted off and was very watery not like normal ketjap manis”

Size-Overall10%

“Quite small bottle”

Taste-Overall6%

“Not a great taste just like ordinary soya sauce not for me again”

Bitter6%

“it was weirdly bitter”

Advertised Vs Actual Product3%

“the product information is incorrect”

Allergies3%

“Don't trust the allergy info”

Ingredients-Overall3%

“the product not only contains wheat”

Common questions

Is ketjap manis profitable to sell on Amazon United Kingdom?
The niche generates £65K/yr across 12 tracked products. 90-day search growth is -24.2%. Flapen's verdict: Skip it (40/100).
How competitive is the ketjap manis niche?
10 brands and 30 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in ketjap manis?
Top complaints mined from reviews: Value For Money, Thickness, Dilute/Watery. The return rate is 0.0%.
When does demand for ketjap manis peak?
Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the ketjap manis niche?
Listings span £4.98–£11.60; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.