How competitive is the Ketjap Manis niche on Amazon United Kingdom?

10 brands and 30 sellers compete in Ketjap Manis on Amazon United Kingdom. The top 5 Ketjap Manis products take 75% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Ketjap Manis?

Ketjap Manis buyers on Amazon United Kingdom complain most about Value For Money, Thickness, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Ketjap Manis niche?

Ketjap Manis sells for £7.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.98–£11.60. The average incumbent carries 413 reviews — the moat a new listing must climb.

Ketjap Manis

prices mostly outside the sweet spot ($4.98–$11.60) — Ketjap Manis doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Ketjap Manis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ketjap Manis is a £65K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.

Ketjap Manis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 18.9% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr8K

Search volume / yr-24.2%43K

Conversion rate18.9%

Avg price£7.98

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers10 · 30

Top-5 product click share75%

Open market22%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Ketjap Manis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ABC Kecap Manis Sweet Soy Sauce 275ml - Pack of 3

Price: £8.35
Rating: 4.7/5
Reviews: 285
Age: 3y ago

Lucullus Ketjap Manis 250ml | Indonesian Sweet Soy | Pack of 2

Price: £9.84
Rating: 4.9/5
Reviews: 46
Age: 2y ago

Lucullus Ketjap Manis Sauce 250ml - Indonesian Sweet Soy Sauce Spice (2-Pack) + UpLabel Creations 1ml Measuring Spoon

Price: £8.98
Rating: 4.5/5
Reviews: 134
Age: 2y ago

Lucullus Ketjap Manis - 250ml

Price: £5.22
Rating: 4.6/5
Reviews: 926
Age: 16y ago

Ketjap Bundle with Cooks Ingredients Ketjap Manis 200ml (2 Pack)

Price: £9.97
Rating: 4.2/5
Reviews: 35
Age: 3y ago

Newest

by launch date

ABC Ketjap Manis Sweet Soy Sauce 620ml Authentic Indonesian Sauce for Stir-Fries Nasi Goreng Marinades & More (1)

Price: £8.88
Rating: 4.8/5
Reviews: 69
Age: 1y ago

ABC Sweet Soy Sauce Kecap Manis 275ml - Pack of 2

Price: £7.64
Rating: 4.6/5
Reviews: 56
Age: 2y ago

Lucullus Ketjap Manis 250ml | Indonesian Sweet Soy | Pack of 2

Price: £9.84
Rating: 4.9/5
Reviews: 46
Age: 2y ago

ABC Sweet Soy Sauce (Kecap Manis) 275ml - (Pack of 1)

Price: £4.98
Rating: 4.8/5
Reviews: 68
Age: 2y ago

Lucullus Ketjap Manis Sauce 250ml - Indonesian Sweet Soy Sauce Spice (2-Pack) + UpLabel Creations 1ml Measuring Spoon

Price: £8.98
Rating: 4.5/5
Reviews: 134
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

World Food Shop25%
Blue Nile Foods16%
UpLabel Creations14%
Plymouth12%
ADELKOS10%
Generic7%
Open — no brand owns it (4 brands, 15%)

Ketjap Manis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR18.9%Products12Brands10Top 5 Brands78%OOS Rate6.1%Rating4.6★Reviews413Avg BSR#42

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Top Ketjap Manis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ketjap manis30K/yr -20.8%15.9% conv.
ketjap manis sauce8K/yr -35.2%18.0% conv.
ketchup manis6K/yr -27.5%16.3% conv.

What reviews say buyers love and hate about Ketjap Manis

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall33%

“Delicious addition to any recipe”

Quality-Overall11%

“Better than other brands”

Flavor9%

“Adds flavor to everything”

Value For Money6%

“Great value”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

89% of reviews

Value For Money31%

“Expensive for what it is”

Thickness13%

“Too thin, not like the original”

Dilute/Watery13%

“Tasted off and was very watery not like normal ketjap manis”

Size-Overall10%

“Quite small bottle”

Taste-Overall6%

“Not a great taste just like ordinary soya sauce not for me again”

Common Ketjap Manis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ketjap Manis 40/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 12 tracked products. Search demand moved -24.2% over the last 90 days.