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Ketjap Manis

Fail

Prices span $4.98–$11.60, mostly outside the sweet spot, so Ketjap Manis is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£65K/yr43K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
75%top-5 click share · 10 brands · 30 sellers

Flapen Score

Ketjap Manis against its category

The dotted line is the Grocery average. Past it, Ketjap Manis is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ketjap Manis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ketjap Manis 43K times last year and spent an estimated £65K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
18.9%
Market size, estimated
£65Ka year
Peak month
February2.1× the quietest month
Top search term
ketjap manis30K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £4.98 to £11.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.98 that is £2K to £4K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£4.98–£11.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #42 within Condiments & Sauces. It carries 413 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#42in Condiments & Sauces
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
413per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Ketjap Manis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • World Food Shop25%
  • Blue Nile Foods16%
  • UpLabel Creations14%
  • Plymouth12%
  • ADELKOS10%
  • Generic7%
  • Open — no brand owns it (4 brands, 15%)

Demand

Ketjap Manis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Ketjap Manis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ketjap manis30K/yr
  • ketjap manis sauce8K/yr
  • ketchup manis6K/yr

Reviews and returns

What reviews say buyers love and hate about Ketjap Manis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.08

Expensive for what it is

Bit pricey though compared to my local Asian shop

Waste of money

Thickness13%−0.07

Too thin, not like the original

Dilute/Watery13%−0.07

Tasted off and was very watery not like normal ketjap manis

Size-Overall10%+0.37

Quite small bottle

It's only a small bottle

Taste-Overall6%+1.67

Not a great taste just like ordinary soya sauce not for me again

Love

Taste-Overall33%+1.67

Delicious addition to any recipe

Excellent taste

Great tasting sauce

Quality-Overall11%+0.63

Better than other brands

Good quality

Great product

Flavor9%+0.66

Adds flavor to everything

Great authentic flavour

Great sauce

Value For Money6%−0.08

Great value

Good price

such good value for money

Advertised Vs Actual Product6%

As described

Exactly as expected

FAQ

Common Ketjap Manis questions

Answered from the same tracked data.