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Kestrel Super Strength Lager

Fail

Shoppers spend only $34K a year here, so Kestrel Super Strength Lager is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£34K/yr9K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
84%top-5 click share · 7 brands · 13 sellers

Flapen Score

Kestrel Super Strength Lager against its category

The dotted line is the Grocery average. Past it, Kestrel Super Strength Lager is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kestrel Super Strength Lager market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kestrel Super Strength Lager 9K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
4.7%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
kestrel super strength lager6K searches a year

02 · Price

A sale here is worth £80.43.

Listings sell for £80.43 on average, from £43.10 to £152.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £80.43 that is £0 to £8K a year per listing.

Average price
£80.43inside the $15 to $100 sweet spot
Price range
£43.10–£152.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Beer, Wine & Spirits. It carries 64 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#350in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Kestrel Super Strength Lager products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Diamond White44%
  • Kestrel20%
  • Osprey15%
  • Drayman Direct13%
  • GENERIC3%
  • Oranjeboom2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kestrel Super Strength Lager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Kestrel Super Strength Lager

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.21

over priced

the cost has become prohibitive

Love

Alcohol Flavor38%−0.21

This is a classic beer

Very tasty beer

Value For Money25%−0.21

Great value

Taste-Overall25%+4.90

I would definitely recommend this great tasting larger

Return

0.5% Return rate 75% Fixable by listing

Size-Overall75%▁██▅▁▁
Gifting Purpose25%▁▁▁█▁▁

FAQ

Common Kestrel Super Strength Lager questions

Answered from the same tracked data.