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Kestrel Super Strength Lager

Fail

Shoppers spend an estimated $34K a year here, so Kestrel Super Strength Lager is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£34K/yr9K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
84%top-5 click share · 7 brands · 13 sellers

Flapen Score

Kestrel Super Strength Lager against its category

The dotted line is the Grocery average. Past it, Kestrel Super Strength Lager is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kestrel Super Strength Lager market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kestrel Super Strength Lager 9K times last year and spent an estimated £34K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
4.7%
Market size, estimated
£34Ka year
Peak month
December2.9× the quietest month
Top search term
kestrel super strength lager6K searches a year

02 · Price

A sale here is worth £80.43.

Listings sell for £80.43 on average, from £43.10 to £152.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £80.43 that is £0 to £8K a year per listing.

Average price
£80.43inside the $15 to $100 sweet spot
Price range
£43.10–£152.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #350 within Beer, Wine & Spirits. It carries 64 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#350in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
64per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Kestrel Super Strength Lager products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

13

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

2%

  • Diamond White44%
  • Kestrel20%
  • Osprey15%
  • Drayman Direct13%
  • GENERIC3%
  • Oranjeboom2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Kestrel Super Strength Lager search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Kestrel Super Strength Lager

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Alcohol Flavor”
50%of negative reviews mention “Value For Money”
0.5%of orders come back
“over priced”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Kestrel Super Strength Lager questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data