How competitive is the Kerrygold Butter niche on Amazon United Kingdom?

8 brands and 38 sellers compete in Kerrygold Butter on Amazon United Kingdom. The top 5 Kerrygold Butter products take 83% of clicks and its top 5 brands hold 93% of demand.

What does it cost to enter the Kerrygold Butter niche?

Kerrygold Butter sells for £5.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.72–£19.95. The average incumbent carries 259 reviews — the moat a new listing must climb.

Kerrygold Butter

soft demand (-22.7% this quarter) — Kerrygold Butter doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Kerrygold Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kerrygold Butter is a £88K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.

Kerrygold Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 20.9% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr20K

Search volume / yr-22.7%84K

Conversion rate20.9%

Avg price£5.00

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 38

Top-5 product click share83%

Open market7%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Kerrygold Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kerrygold Salted Pure Irish Butter 200g

Price: £2.40
Rating: 4.8/5
Reviews: 214
Age: 11mo ago

Yeo Valley Organic Salted Butter 200g

Price: £2.53
Rating: 4.7/5
Reviews: 288
Age: 3y ago

Kerrygold Spreadable 400g

Price: £3.81
Rating: 4.3/5
Reviews: 43
Age: 1y ago

Yeo Valley Organic Unsalted Butter 200g

Price: £2.30
Rating: 4.8/5
Reviews: 202
Age: 3y ago

Kerrygold Unsalted Butter 200g

Price: £2.33
Rating: 4.7/5
Reviews: 35
Age: 11mo ago

Newest

by launch date

Kerrygold Spreadable Olive Oil 200g

Price: £2.91
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Kerrygold Garlic and Herb Butter Stick 100g

Price: £1.72
Rating: 4.8/5
Reviews: 7
Age: 2mo ago

Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)

Price: £19.95
Rating: 4.2/5
Reviews: 13
Age: 7mo ago

Kerrygold Salted Pure Irish Butter 200g

Price: £2.40
Rating: 4.8/5
Reviews: 214
Age: 11mo ago

Kerrygold Unsalted Butter 200g

Price: £2.33
Rating: 4.7/5
Reviews: 35
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

kerrygold54%
Yeo Valley23%
Kerrygold11%
Morrisons3%
Country Life3%
KoalaKoi3%
Open — no brand owns it (2 brands, 4%)

Kerrygold Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR20.9%Products12Brands8Top 5 Brands93%OOS Rate0.5%Rating4.6★Reviews259Avg BSR#42

Top Kerrygold Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kerrygold butter46K/yr -15.3%16.1% conv.
organic butter17K/yr -25.7%14.9% conv.
kerrygold13K/yr -36.2%11.9% conv.
irish butter5K/yr -15.9%5.7% conv.
yeo valley butter3K/yr -57.8%12.8% conv.
kerry gold2K/yr -11.2%16.4% conv.

What reviews say buyers love and hate about Kerrygold Butter

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall28%

“Usually Good tasty products”

Quality-Overall27%

“Really good quality butter”

Value For Money10%

“Worth every penny best butter you can buy”

Vegan/Organic6%

“Lovely, pure organic butter”

Ingredients-Overall5%

“Proper butter no additives great taste”

What buyers complain about

83% of reviews

Value For Money28%

“BUTTER IS MONEY”

Taste-Overall17%

“Absolutely vile fishy taste”

Blend/Ratio11%

“I hate the mixed type”

Size-Overall11%

“Small”

Hard Feel11%

“Not soft enough for spreading from fridge”

Common Kerrygold Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kerrygold Butter 38/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 12 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.

Kerrygold Butter buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Blend/Ratio, the themes mined from the niche's reviews. Its return rate is 0.0%.