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Kerrygold Butter

Fail

Demand is soft, at -22.7% this quarter, so Kerrygold Butter is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£88K/yr84K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
83%top-5 click share · 8 brands · 38 sellers

Flapen Score

Kerrygold Butter against its category

The dotted line is the Grocery average. Past it, Kerrygold Butter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerrygold Butter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kerrygold Butter 84K times last year and spent an estimated £88K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
20.9%
Market size, estimated
£88Ka year
Top search term
kerrygold butter46K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £1.72 to £19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.00 that is £6K to £8K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£1.72–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #42 within Fresh & Chilled. It carries 259 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
83%
Out of stock, average day
0.5%
Average rank
#42in Fresh & Chilled
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
259per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
73 months

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

38

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • kerrygold54%
  • Yeo Valley23%
  • Kerrygold11%
  • Morrisons3%
  • Country Life3%
  • KoalaKoi3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Kerrygold Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Search terms

Top Kerrygold Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerrygold butter46K/yr
  • organic butter17K/yr
  • kerrygold13K/yr
  • irish butter5K/yr
  • yeo valley butter3K/yr
  • kerry gold2K/yr

Reviews and returns

What reviews say buyers love and hate about Kerrygold Butter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.02

BUTTER IS MONEY

sadly the price is so high

Not worth the money

Taste-Overall17%

Absolutely vile fishy taste

no much taste to it especially as organic products

Blend/Ratio11%+0.24

I hate the mixed type

Size-Overall11%−0.07

Small

Hard Feel11%−0.07

Not soft enough for spreading from fridge

Love

Taste-Overall28%

Usually Good tasty products

Great taste

so tasty and moreish

Quality-Overall27%+1.71

Really good quality butter

Excellent product

Always reliable

Value For Money10%−0.02

Worth every penny best butter you can buy

Great price

Worth the money

Vegan/Organic6%+0.31

Lovely, pure organic butter

Organic and good price

Whats not like, its organic and better than most store gutters adding chemicals to their dairy to stop cows farting

Ingredients-Overall5%−0.05

Proper butter no additives great taste

Highly recommend no additives brilliant

Kerry Gold butter is definitely a fantastic butter

FAQ

Common Kerrygold Butter questions

Answered from the same tracked data.