kerrygold butter
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great259.17avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.72–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 84K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£5.00avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kerrygold butter is a £88K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kerrygold butter market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 8%
- Out of stock
- 0.5%
- Avg brand age
- 73 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
38
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- kerrygold54%
- Yeo Valley23%
- Kerrygold11%
- Morrisons3%
- Country Life3%
- KoalaKoi3%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 33 weeks — -22.7% search growth over the last 90 days.Top kerrygold butter search terms
- kerrygold butter46K/yr
- organic butter17K/yr
- kerrygold13K/yr
- irish butter5K/yr
- yeo valley butter3K/yr
- kerry gold2K/yr
Top kerrygold butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kerrygold Salted Pure Irish Butter 200g
kerrygold£2.404.8★214 rev
Yeo Valley Organic Salted Butter 200g
Yeo Valley£2.534.7★288 rev
Kerrygold Spreadable 400g
kerrygold£3.814.3★43 rev
Yeo Valley Organic Unsalted Butter 200g
Yeo Valley£2.304.8★202 rev
Kerrygold Unsalted Butter 200g
Kerrygold£2.334.7★35 rev
Newest
by launch date
Kerrygold Spreadable Olive Oil 200g
Kerrygold£2.910 rev
Kerrygold Garlic and Herb Butter Stick 100g
Kerrygold£1.727 rev
Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)
KoalaKoi£19.9513 rev
Kerrygold Salted Pure Irish Butter 200g
kerrygold£2.40214 rev
Kerrygold Unsalted Butter 200g
Kerrygold£2.3335 rev
Trending
90-day click momentumKerrygold Spreadable Olive Oil 200g
Kerrygold£2.910.0★
Kerrygold Garlic and Herb Butter Stick 100g
Kerrygold£1.724.8★
Kerrygold Spreadable 400g
kerrygold£3.814.3★
Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)
KoalaKoi£19.954.2★
Kerrygold Salted Pure Irish Butter 200g
kerrygold£2.404.8★
What buyers say about kerrygold butter
What buyers praise and complain about, mined from review topics.What buyers love
“Usually Good tasty products”
“Really good quality butter”
“Worth every penny best butter you can buy”
“Lovely, pure organic butter”
“Proper butter no additives great taste”
“Good for baking and cooking”
“real butter and salt, love it, highly recommend will definitely buy more”
“Lovely flavour”
“Creamy”
“Buttery”
What buyers complain about
“BUTTER IS MONEY”
“Absolutely vile fishy taste”
“I hate the mixed type”
“Small”
“Not soft enough for spreading from fridge”
“a very hot day it was delivered at 8.30 thats over 7 hours so long it was starting to melt”
Common questions
- Is kerrygold butter profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 12 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the kerrygold butter niche?
- 8 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in kerrygold butter?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Blend/Ratio. The return rate is 0.0%.
- What does it cost to enter the kerrygold butter niche?
- Listings span £1.72–£19.95; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.