Kerrygold Butter
FailDemand is soft, at -22.7% this quarter, so Kerrygold Butter is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £88K/yr84K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 38 sellers
Flapen Score
Kerrygold Butter against its category
The dotted line is the Grocery average. Past it, Kerrygold Butter is stronger. Inside it, weaker.
Market
The Kerrygold Butter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kerrygold Butter 84K times last year and spent an estimated £88K. The top 5 brands take 93% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 20.9%
- Market size, estimated
- £88Ka year
- Top search term
- kerrygold butter46K searches a year
02 · Price
A sale here is worth £5.00.
Listings sell for £5.00 on average, from £1.72 to £19.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.00 that is £6K to £8K a year per listing.
- Average price
- £5.00under the $15 to $100 sweet spot
- Price range
- £1.72–£19.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #42 within Fresh & Chilled. It carries 259 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 83%
- Out of stock, average day
- 0.5%
- Average rank
- #42in Fresh & Chilled
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 259per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Kerrygold Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kerrygold Salted Pure Irish Butter 200g
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 214
- Age
- 11mo ago

Yeo Valley Organic Salted Butter 200g
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 288
- Age
- 3y ago

Kerrygold Spreadable 400g
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Yeo Valley Organic Unsalted Butter 200g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 202
- Age
- 3y ago

Kerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago
Trending
90-day click momentum
Kerrygold Spreadable Olive Oil 200g
- Price
- £2.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kerrygold Garlic and Herb Butter Stick 100g
- Price
- £1.72
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

Kerrygold Spreadable 400g
- Price
- £3.81
- Rating
- 4.3/5
- Reviews
- 43
- Age
- 1y ago

Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)
- Price
- £19.95
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 7mo ago

Kerrygold Salted Pure Irish Butter 200g
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 214
- Age
- 11mo ago
Newest
by launch date
Kerrygold Spreadable Olive Oil 200g
- Price
- £2.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kerrygold Garlic and Herb Butter Stick 100g
- Price
- £1.72
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2mo ago

Irish Butter Grass-fed 200g Salted Block Kerrygolds (3x200g)
- Price
- £19.95
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 7mo ago

Kerrygold Salted Pure Irish Butter 200g
- Price
- £2.40
- Rating
- 4.8/5
- Reviews
- 214
- Age
- 11mo ago

Kerrygold Unsalted Butter 200g
- Price
- £2.33
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
38
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- kerrygold54%
- Yeo Valley23%
- Kerrygold11%
- Morrisons3%
- Country Life3%
- KoalaKoi3%
- Open — no brand owns it (2 brands, 4%)
Demand
Kerrygold Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 8 of 12 months tracked
Search terms
Top Kerrygold Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kerrygold butter46K/yr
- organic butter17K/yr
- kerrygold13K/yr
- irish butter5K/yr
- yeo valley butter3K/yr
- kerry gold2K/yr
Reviews and returns
What reviews say buyers love and hate about Kerrygold Butter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
BUTTER IS MONEY
sadly the price is so high
Not worth the money
Absolutely vile fishy taste
no much taste to it especially as organic products
I hate the mixed type
Small
Not soft enough for spreading from fridge
Love
Usually Good tasty products
Great taste
so tasty and moreish
Really good quality butter
Excellent product
Always reliable
Worth every penny best butter you can buy
Great price
Worth the money
Lovely, pure organic butter
Organic and good price
Whats not like, its organic and better than most store gutters adding chemicals to their dairy to stop cows farting
Proper butter no additives great taste
Highly recommend no additives brilliant
Kerry Gold butter is definitely a fantastic butter
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kerrygold Butter questions
Answered from the same tracked data.









