Skip to content

Kendal Mint Cakes

brand-locked demand (top 5 brands take 100% of clicks) — Kendal Mint Cakes doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 38Growth 28Conversion 85Competition 20Returns 100Price range 61Avg price 57Brand share 0Review moat 72Quality gap 43
This niche Category average

Is Kendal Mint Cakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kendal Mint Cakes is a £194K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 45/100.

Kendal Mint Cakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 9.6% of searches end in a purchase.

£194K

revenue / yr

Units sold / yr20K
Search volume / yr+2.1%158K
Conversion rate9.6%
Avg price£12.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 20
Top-5 product click share76%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement36%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews639

Top Kendal Mint Cakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£19K£39K£58K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Romney's50%
  • Kendal Mint Co.42%
  • VOOM Nutrition5%
  • Romneys2%

Kendal Mint Cakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR9.6%Products14Brands4Top 5 Brands100%OOS Rate1.3%Rating4.5★Reviews639Avg BSR#50
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Top Kendal Mint Cakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kendal mint cake103K/yr
  • voom energy bar10K/yr
  • kendal mint cakes4K/yr
  • voom6K/yr
  • kendal mint5K/yr
  • kendal mint cake bars3K/yr
  • kmc5K/yr
  • mint cake4K/yr
  • kendall mint cake4K/yr
  • romneys kendal mint cake4K/yr

What reviews say buyers love and hate about Kendal Mint Cakes

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall34%

Very tasty mint cake

Baking12%

Excellent quality mint cake

Quality-Overall11%

Excellent product

Energy Level9%

Great source of energy

Flavor7%

Good flavour & energy

What buyers complain about

63% of reviews
Value For Money37%

A bit expensive

Taste-Overall20%

I loooove kendal mint cake so i thought id try the raspberry omg its bloody awful

Sweetness7%

Not your everyday sweet

Common Kendal Mint Cakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kendal Mint Cakes 45/100 on Amazon United Kingdom — Skip it. The niche generates £194K/yr across 14 tracked products. Search demand moved +2.1% over the last 90 days.
Search demand for Kendal Mint Cakes on Amazon United Kingdom peaks in Apr, where the busiest month runs 2.0× the quietest.