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Kendal Mint Cakes

Fail

The top 5 brands take 100% of clicks, so Kendal Mint Cakes is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£194K/yr158K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
76%top-5 click share · 4 brands · 20 sellers

Flapen Score

Kendal Mint Cakes against its category

The dotted line is the Grocery average. Past it, Kendal Mint Cakes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kendal Mint Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kendal Mint Cakes 158K times last year and spent an estimated £194K. All 4 brands take every click. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
9.6%
Market size, estimated
£194Ka year
Peak month
April2.0× the quietest month
Top search term
kendal mint cake103K searches a year

02 · Price

A sale here is worth £12.82.

Listings sell for £12.82 on average, from £2.69 to £34.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £12.82 that is £19K to £26K a year per listing.

Average price
£12.82under the $15 to $100 sweet spot
Price range
£2.69–£34.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #50 within Bakery. It carries 639 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#50in Bakery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
639per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Kendal Mint Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Romney's50%
  • Kendal Mint Co.42%
  • VOOM Nutrition5%
  • Romneys2%

Demand

Kendal Mint Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Kendal Mint Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kendal mint cake103K/yr
  • voom energy bar10K/yr
  • kendal mint cakes4K/yr
  • voom6K/yr
  • kendal mint5K/yr
  • kendal mint cake bars3K/yr
  • kmc5K/yr
  • mint cake4K/yr
  • kendall mint cake4K/yr
  • romneys kendal mint cake4K/yr

Reviews and returns

What reviews say buyers love and hate about Kendal Mint Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money37%−0.02

A bit expensive

A little bit pricey for slightly minty sugar

expensive

Taste-Overall20%+0.72

I loooove kendal mint cake so i thought id try the raspberry omg its bloody awful

Sweetness7%+0.18

Not your everyday sweet

Love

Taste-Overall34%+0.72

Very tasty mint cake

Great taste

still tasty and handy in a real emergency

Baking12%+1.01

Excellent quality mint cake

Fantastic tin and filled with delicious Kendal mint cake

Very good mint cake

Quality-Overall11%+0.92

Excellent product

Fantastic product

Energy Level9%+0.74

Great source of energy

Energy

Good energy boost

Flavor7%+0.57

Good flavour & energy

the peppermint flavour is identical

Nice change from mint flavour

FAQ

Common Kendal Mint Cakes questions

Answered from the same tracked data.