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Kelloggs Cereal Bars

Fail

The top 5 brands take 100% of clicks, so Kelloggs Cereal Bars is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£103K/yr128K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
52%top-5 click share · 4 brands · 49 sellers

Flapen Score

Kelloggs Cereal Bars against its category

The dotted line is the Grocery average. Past it, Kelloggs Cereal Bars is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelloggs Cereal Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kelloggs Cereal Bars 128K times last year and spent an estimated £103K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
16.4%
Market size, estimated
£103Ka year
Top search term
squares bars38K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £0.95 to £16.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.91 that is £5K to £6K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£0.95–£16.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #59 within Breakfast Cereal. It carries 142 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
10.8%
Average rank
#59in Breakfast Cereal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kelloggs Cereal Bars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 rising

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 98%

Open market

0%

  • Kellogg's66%
  • Rice Krispies Squares25%
  • Kellogg's Rice Krispies5%
  • Kellogg's Special K4%
  • Open — no brand owns it (0%)

Demand

Kelloggs Cereal Bars search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Kelloggs Cereal Bars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squares bars38K/yr
  • rice krispies squares40K/yr
  • kelloggs cereal bars21K/yr
  • square bars10K/yr
  • kelloggs squares7K/yr
  • rice krispie squares4K/yr
  • squares bar4K/yr
  • rice krispies cereal bars4K/yr
  • square bar2K/yr

Reviews and returns

What reviews say buyers love and hate about Kelloggs Cereal Bars

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“they r cheaper at tesco,s”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Kelloggs Cereal Bars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data