kelloggs cereal bars
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Great142.3avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Market size
Okay£103K£103K/yr · 128K searches
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£0.95–£16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, kelloggs cereal bars is a £103K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kelloggs cereal bars market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £123K–£147K
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 0%
- Out of stock
- 10.8%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
0%
- Kellogg's66%
- Rice Krispies Squares25%
- Kellogg's Rice Krispies5%
- Kellogg's Special K4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 16 weeks — +0.9% search growth over the last 90 days.Top kelloggs cereal bars search terms
- squares bars38K/yr
- rice krispies squares40K/yr
- kelloggs cereal bars21K/yr
- square bars10K/yr
- kelloggs squares7K/yr
- rice krispie squares4K/yr
- squares bar4K/yr
- rice krispies cereal bars4K/yr
- square bar2K/yr
Top kelloggs cereal bars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kelloggs Rice Krispies Squares Chewy Marshmallow 28g (Pack of 30)
Kellogg's£11.054.6★227 rev
Kelloggs Rice Krispies Squares Marshmallow Snack Bars Box 4 x 28g
Kellogg's£1.464.7★482 rev
Kelloggs Rice Krispries Curious Squares Caramel & Chocolate 8 x 36g (288g)
Kellogg's£2.894.8★70 rev
Kelloggs Kelloggs Rice Krispie Squares Marshmallow 224 Grams
Rice Krispies Squares£3.094.5★167 rev
Kelloggs Rice Krispies Squares Chocolate Caramel Snack Bars Box 4 x 36g
Kellogg's£1.484.7★581 rev
Newest
by launch date
Kelloggs Rice Krispies Squares Marshmallow Snack Bars 8 x 28g
Rice Krispies Squares£2.710 rev
Kelloggs Rice Krispies Squares Delightfully Chocolatey Snack Bars 8x36g
Rice Krispies Squares£2.711 rev
Kelloggs Rice Krispies Squares Marshmallow Snack Bar 30 x 28g (Pack of 30)
Rice Krispies Squares£14.711 rev
Kelloggs Rice Krispies Squares Curious Caramel & Chocolate Snack Bars 4x36g
Rice Krispies Squares£1.850 rev
Kelloggs Rice Krispies Squares Honeycomb & Chocolate Flavour Cereal Bars 8 x 33g
Kellogg's£2.8714 rev
Trending
90-day click momentumKelloggs Rice Krispies Squares Delightfully Chocolatey Snack Bars 8x36g
Rice Krispies Squares£2.715.0★
Kelloggs Rice Krispies Squares Curious Caramel & Chocolate Snack Bars 4x36g
Rice Krispies Squares£1.850.0★
Kelloggs Rice Krispies Squares Marshmallow Snack Bar 30 x 28g (Pack of 30)
Rice Krispies Squares£14.715.0★
Kelloggs Rice Krispies Squares Marshmallow Snack Bars 8 x 28g
Rice Krispies Squares£2.710.0★
Kelloggs Rice Krispies Squares Honeycomb & Chocolate Flavour Cereal Bars 8 x 33g
Kellogg's£2.874.8★
What buyers say about kelloggs cereal bars
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious snack”
“Excellent value for money”
“As described”
“Addictive snack”
“Good quality product”
“What I like most is the balance of flavours”
“Crispy”
“crunchy texture in every bite”
“Perfectly Chewy, Sweet, and So Moreish”
“The caramel adds a smooth sweetness”
What buyers complain about
“they r cheaper at tesco,s”
“Not very tasty”
“not as described”
“They're a coral bar not sweets”
“They are dry as a bone”
“Not the biggest of bars”
Common questions
- Is kelloggs cereal bars profitable to sell on Amazon United Kingdom?
- The niche generates £103K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the kelloggs cereal bars niche?
- 4 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kelloggs cereal bars?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the kelloggs cereal bars niche?
- Listings span £0.95–£16.52; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 142 reviews — the moat a new listing must climb.