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Kelloggs Cereal Bars

Fail

The top 5 brands take 100% of clicks, so Kelloggs Cereal Bars is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£103K/yr128K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
52%top-5 click share · 4 brands · 49 sellers

Flapen Score

Kelloggs Cereal Bars against its category

The dotted line is the Grocery average. Past it, Kelloggs Cereal Bars is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kelloggs Cereal Bars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kelloggs Cereal Bars 128K times last year and spent an estimated £103K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

16.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
16.4%
Market size, estimated
£103Ka year
Top search term
squares bars38K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £0.95 to £16.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.91 that is £5K to £6K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£0.95–£16.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #59 within Breakfast Cereal. It carries 142 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
91%
Out of stock, average day
10.8%
Average rank
#59in Breakfast Cereal
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
142per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kelloggs Cereal Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 rising

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

0%

  • Kellogg's66%
  • Rice Krispies Squares25%
  • Kellogg's Rice Krispies5%
  • Kellogg's Special K4%
  • Open — no brand owns it (0%)

Demand

Kelloggs Cereal Bars search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Kelloggs Cereal Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squares bars38K/yr
  • rice krispies squares40K/yr
  • kelloggs cereal bars21K/yr
  • square bars10K/yr
  • kelloggs squares7K/yr
  • rice krispie squares4K/yr
  • squares bar4K/yr
  • rice krispies cereal bars4K/yr
  • square bar2K/yr

Reviews and returns

What reviews say buyers love and hate about Kelloggs Cereal Bars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.23

they r cheaper at tesco,s

Only buy on an offer though as can be quite pricey

Poor value

Taste-Overall18%+1.51

Not very tasty

Very bland taste

These tasted weird

Advertised Vs Actual Product14%−0.08

not as described

Product was not as pictured

Not as shown

Sweetness12%−0.07

They're a coral bar not sweets

Okay, nothing special, not very sweet

they aren't too sweet

Moist/Dry7%−0.06

They are dry as a bone

This was the first time I've tried the dark chocolate bar, and I found the chocolate to be really sickly and very dry

Dry

Love

Taste-Overall48%+1.51

Delicious snack

Good tasting

Excellent treat

Value For Money12%+0.23

Excellent value for money

Good price

Overall they're fairly priced

Advertised Vs Actual Product6%−0.08

As described

just right in fact

As expected

Nutritional Content6%+0.86

Addictive snack

Love all the nutri products

Ideal snack

Quality-Overall4%+0.49

Good quality product

I have never had a problem when purchasing these from here, and would do, anytime, if I need to quickly restock and WANT 100% guaranteed top-quality

The quality is top notch

FAQ

Common Kelloggs Cereal Bars questions

Answered from the same tracked data.