Kelloggs Cereal Bars
FailThe top 5 brands take 100% of clicks, so Kelloggs Cereal Bars is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £103K/yr128K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 49 sellers
Flapen Score
Kelloggs Cereal Bars against its category
The dotted line is the Grocery average. Past it, Kelloggs Cereal Bars is stronger. Inside it, weaker.
Market
The Kelloggs Cereal Bars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kelloggs Cereal Bars 128K times last year and spent an estimated £103K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
16.4% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 16.4%
- Market size, estimated
- £103Ka year
- Top search term
- squares bars38K searches a year
02 · Price
A sale here is worth £4.91.
Listings sell for £4.91 on average, from £0.95 to £16.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £4.91 that is £5K to £6K a year per listing.
- Average price
- £4.91under the $15 to $100 sweet spot
- Price range
- £0.95–£16.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #59 within Breakfast Cereal. It carries 142 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 91%
- Out of stock, average day
- 10.8%
- Average rank
- #59in Breakfast Cereal
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 142per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Kelloggs Cereal Bars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Rice Krispies Squares Chewy Marshmallow 28g (Pack of 30)
- Price
- £11.05
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 15y ago

Kelloggs Rice Krispies Squares Marshmallow Snack Bars Box 4 x 28g
- Price
- £1.46
- Rating
- 4.7/5
- Reviews
- 482
- Age
- 10y ago

Kelloggs Rice Krispries Curious Squares Caramel & Chocolate 8 x 36g (288g)
- Price
- £2.89
- Rating
- 4.8/5
- Reviews
- 70
- Age
- 3y ago

Kelloggs Kelloggs Rice Krispie Squares Marshmallow 224 Grams
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 10y ago

Kelloggs Rice Krispies Squares Chocolate Caramel Snack Bars Box 4 x 36g
- Price
- £1.48
- Rating
- 4.7/5
- Reviews
- 581
- Age
- 10y ago
Trending
90-day click momentum
Kelloggs Rice Krispies Squares Delightfully Chocolatey Snack Bars 8x36g
- Price
- £2.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Curious Caramel & Chocolate Snack Bars 4x36g
- Price
- £1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Marshmallow Snack Bar 30 x 28g (Pack of 30)
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Marshmallow Snack Bars 8 x 28g
- Price
- £2.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Honeycomb & Chocolate Flavour Cereal Bars 8 x 33g
- Price
- £2.87
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Kelloggs Rice Krispies Squares Marshmallow Snack Bars 8 x 28g
- Price
- £2.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Delightfully Chocolatey Snack Bars 8x36g
- Price
- £2.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Marshmallow Snack Bar 30 x 28g (Pack of 30)
- Price
- £14.71
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Curious Caramel & Chocolate Snack Bars 4x36g
- Price
- £1.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Kelloggs Rice Krispies Squares Honeycomb & Chocolate Flavour Cereal Bars 8 x 33g
- Price
- £2.87
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
0%
- Kellogg's66%
- Rice Krispies Squares25%
- Kellogg's Rice Krispies5%
- Kellogg's Special K4%
- Open — no brand owns it (0%)
Demand
Kelloggs Cereal Bars search demand
Weekly searches over the year. Pick a range.
Search terms
Top Kelloggs Cereal Bars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squares bars38K/yr
- rice krispies squares40K/yr
- kelloggs cereal bars21K/yr
- square bars10K/yr
- kelloggs squares7K/yr
- rice krispie squares4K/yr
- squares bar4K/yr
- rice krispies cereal bars4K/yr
- square bar2K/yr
Reviews and returns
What reviews say buyers love and hate about Kelloggs Cereal Bars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they r cheaper at tesco,s
Only buy on an offer though as can be quite pricey
Poor value
Not very tasty
Very bland taste
These tasted weird
not as described
Product was not as pictured
Not as shown
They're a coral bar not sweets
Okay, nothing special, not very sweet
they aren't too sweet
They are dry as a bone
This was the first time I've tried the dark chocolate bar, and I found the chocolate to be really sickly and very dry
Dry
Love
Delicious snack
Good tasting
Excellent treat
Excellent value for money
Good price
Overall they're fairly priced
As described
just right in fact
As expected
Addictive snack
Love all the nutri products
Ideal snack
Good quality product
I have never had a problem when purchasing these from here, and would do, anytime, if I need to quickly restock and WANT 100% guaranteed top-quality
The quality is top notch
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kelloggs Cereal Bars questions
Answered from the same tracked data.









