Kefir Grains
FailDemand is soft, at -25.5% this quarter, so Kefir Grains is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £124K/yr135K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 76%top-5 click share · 11 brands · 9 sellers
Flapen Score
Kefir Grains against its category
The dotted line is the Grocery average. Past it, Kefir Grains is stronger. Inside it, weaker.
Market
The Kefir Grains market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kefir Grains 135K times last year and spent an estimated £124K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 135K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £124Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- kefir grains105K searches a year
02 · Price
A sale here is worth £9.82.
Listings sell for £9.82 on average, from £6.01 to £18.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.82 that is £5K to £7K a year per listing.
- Average price
- £9.82under the $15 to $100 sweet spot
- Price range
- £6.01–£18.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Fresh & Chilled. It carries 707 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 27%
- Out of stock, average day
- 0.0%
- Average rank
- #320in Fresh & Chilled
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 707per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Kefir Grains products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
10g of Kombuchaorganic Live Certified Organic MILK KEFIR Grains - Grass Fed Cows MILK Kefir Grains - LAB Tested
- Price
- £9.99
- Rating
- 4.3/5
- Reviews
- 2,385
- Age
- 3y ago

Coolinario Kefir Starter (5-Pack 1g Sachets) Live Probiotic Cultures
- Price
- £6.01
- Rating
- 3.8/5
- Reviews
- 1,053
- Age
- 1y ago

Freshly Fermented Organic Certified Milk Kefir Grains Starter Culture
- Price
- £12.84
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 6y ago

Live Milk Kefir Grains to make kefir milk drink
- Price
- £6.83
- Rating
- 4.1/5
- Reviews
- 1,245
- Age
- 12y ago

Freshly Fermented 15g Organic Certified Milk Kefir Grains
- Price
- £18.02
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6y ago
Trending
90-day click momentum
Freshly Fermented Live Milk Kefir Grains 5g Certified Organic Heirloom Starter Culture | Reusable for Life | Make Real Kefir at Home | UK Made & UKAS Lab Tested
- Price
- £11.73
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago

Milk Kefir Grains Organic 5g Compatible with Cow Goat and Sheep Milk
- Price
- £8.43
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 10mo ago

Kefir Starter Cultures - Pack of 3 Freeze-Dried Sachets for Homemade Milk Kefir(3 sachets)
- Price
- £7.07
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 12y ago

Good Gut Tribe - Organic Milk Kefir Grains (10g)
- Price
- £10.16
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 3y ago

Freshly Fermented 15g Organic Certified Milk Kefir Grains
- Price
- £18.02
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6y ago
Newest
by launch date
Freshly Fermented Live Milk Kefir Grains 5g Certified Organic Heirloom Starter Culture | Reusable for Life | Make Real Kefir at Home | UK Made & UKAS Lab Tested
- Price
- £11.73
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 2mo ago

Good Gut Tribe - Organic Milk Kefir Grains (5g)
- Price
- £11.51
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2mo ago

Dough Dough at home Milk Kefir Grains Starter Culture 15 Grams - Dehydrated Easy to use Pack of 1
- Price
- £10.05
- Rating
- 3.0/5
- Reviews
- 210
- Age
- 10mo ago

Milk Kefir Grains Organic 5g Compatible with Cow Goat and Sheep Milk
- Price
- £8.43
- Rating
- 3.5/5
- Reviews
- 11
- Age
- 10mo ago

Coolinario Kefir Starter (5-Pack 1g Sachets) Live Probiotic Cultures
- Price
- £6.01
- Rating
- 3.8/5
- Reviews
- 1,053
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
9
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
12%
- Kombuchaorganic25%
- Freshly Fermented25%
- Coolinario23%
- Living Probiotics7%
- Good Gut Tribe4%
- Live Kefir Company3%
- Open — no brand owns it (5 brands, 12%)
Demand
Kefir Grains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Kefir Grains search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kefir grains105K/yr
- kefir grains uk organic10K/yr
- milk kefir grains7K/yr
- organic kefir grains4K/yr
- chuckling goat kefir3K/yr
- milk kefir grains uk organic3K/yr
- kefir grains uk3K/yr
Reviews and returns
What reviews say buyers love and hate about Kefir Grains
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
as I am a beginner it is hard to judge when something does not work as expected
Not successful
Most importantly, they were definitely bigger than the day before
small grains
When I opened the package I notice the grains looks way to small
it didn't look at all like the pictures
Not like photo or description
NOT AS DESCRIBED AND NOT LIKE PHOTO
considering the cost it is ridiculous
Waste of money
waste of money
not kefir just sour off milk
all I got was sour milk
Milk just goes sour and remains thin
Love
Good quality
it's produced daily high quality kefir
good reliable product
the kefir tastes fantastic
Very easy for making and very tasty
Amazing taste
The instructions were clear
Easy instructions to follow
Followed the instructions given
Well worth buying
Great value for money
Recommended and excellent value
All good as advertised
Does the job
Does what it says on the tin
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kefir Grains questions
Answered from the same tracked data.









