Kefir
Kefir shows low returns (0.0%), but pricing outside the sweet spot ($3.90 avg) keeps it on the watch list.
Flapen Score
Is Kefir profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kefir is a £238K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 53/100.
Kefir: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.5% over the last 90 days and 17.9% of searches end in a purchase.
£238K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Kefir products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Biotiful Gut Health Kefir Drink Original Immunity Support High in Protein Source of Calcium and Vitamin B12 No Added Sugar 1ltr
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 5y ago
Biotiful Gut Health Kefir Yogurt Original Natural Immunity Support High in Protein Source of Calcium and B12 350g
- Price
- £1.78
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 3y ago
Biotiful Gut Health Kefir Yogurt Drink Original Immunity Support High in Protein Source of Calcium and Vitamin B12 500ml
- Price
- £2.28
- Rating
- 4.7/5
- Reviews
- 571
- Age
- 11y ago
Biotiful Gut Health Kefir Yogurt Original Natural Immunity Support High in Protein Source of Calcium and B12 1kg
- Price
- £3.99
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago
Biotiful Gut Health Kefir Drink Strawberry Immunity Support Source of Protein Source of Calcium and Vitamin B12 1ltr
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 877
- Age
- 3y ago
Trending
90-day click momentum
Activia Kefir Mango Gut Health Fruit Yoghurt Drink 280g
- Price
- £1.40
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Biotiful Gut Health High Protein Kefir Milk Drink High 20g Protein Shake Immunity Support Low in Fat Source Of Calcium Strawberry Flavour Alternative to Protein Powders & Shakes 330ml
- Price
- £1.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
Biotiful Gut Health Kefir Yogurt Original Natural Immunity Support High in Protein Source of Calcium and B12 1kg
- Price
- £3.99
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago
Kefir Drink Original Biotifuls 1L (3x1L)
- Price
- £22.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Biotiful Gut Health Kefir Milk Drink Mango Immunity Support High in Protein Source of Calcium and Vitamin B12 1ltr
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch dateActivia Kefir Mango Gut Health Fruit Yoghurt Drink 280g
- Price
- £1.40
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 6mo ago
Kefir Drink Original Biotifuls 1L (3x1L)
- Price
- £22.90
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago
Biotiful Gut Health Kefir Yogurt Original Natural Immunity Support High in Protein Source of Calcium and B12 1kg
- Price
- £3.99
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 11mo ago
Biotiful Gut Health Kefir Milk Drink Mango Immunity Support High in Protein Source of Calcium and Vitamin B12 1ltr
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago
Coolinario Kefir Starter (5-Pack 1g Sachets) Live Probiotic Cultures
- Price
- £6.01
- Rating
- 3.8/5
- Reviews
- 1,053
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
36
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
7%
- Biotiful Dairy71%
- ACTIVIA8%
- Yeo Valley7%
- Krasnystaw3%
- Coolinario3%
- Milko3%
- Open — no brand owns it (5 brands, 7%)
Kefir demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 2.1×
Top Kefir search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kefir203K/yr
- kefir yoghurt49K/yr
- kefir drink57K/yr
- biotiful kefir4K/yr
- biotiful4K/yr
- kefir yogurt4K/yr
- kefir milk4K/yr
- organic kefir4K/yr
- activia kefir5K/yr
- keifer3K/yr
What reviews say buyers love and hate about Kefir
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Amazing taste”
“good reliable product”
“Healthy”
“Great value”
“The instructions were clear”
What buyers complain about
78% of reviews“Did not work”
“Incredibly artificial taste”
“Wish it was a tad less expensive”
“it didn't look at all like the pictures”
“small”
Common Kefir questions
The questions sellers ask about this niche, answered from the tracked metrics.
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Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
