Kefir

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £238K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-6.5%

Conversion, latest week

17.9%

Market size, estimated

£238Ka year

Peak month

January2.1× the quietest month

Top search term

kefir203K searches a year

Listings sell for £3.90 on average, from £1.23 to £22.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £3.90 that is £10K to £12K a year per listing.

Average price

£3.90under the $15 to $100 sweet spot

Price range

£1.23–£22.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

£10K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

16% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Fresh & Chilled. It carries 337 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#40in Fresh & Chilled

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

337per listing

Listings tracked

31

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

63 months