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Kebab Seasoning

Fail

Prices span $0.90–$12.50, mostly outside the sweet spot, so Kebab Seasoning is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£28K/yr64K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
59%top-5 click share · 13 brands · 26 sellers

Flapen Score

Kebab Seasoning against its category

The dotted line is the Grocery average. Past it, Kebab Seasoning is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kebab Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kebab Seasoning 64K times last year and spent an estimated £28K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
7.1%
Market size, estimated
£28Ka year
Top search term
kebab seasoning19K searches a year

02 · Price

A sale here is worth £6.23.

Listings sell for £6.23 on average, from £0.90 to £12.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.23 that is £623 to £2K a year per listing.

Average price
£6.23under the $15 to $100 sweet spot
Price range
£0.90–£12.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£623–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #298 within Condiments & Sauces. It carries 344 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
92%
Out of stock, average day
3.7%
Average rank
#298in Condiments & Sauces
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kebab Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

9%

  • Tongmaster48%
  • Mister Marinade29%
  • Colman's5%
  • Generic4%
  • HARRY HARVEY2%
  • Carla's2%
  • Open — no brand owns it (7 brands, 9%)

Demand

Kebab Seasoning search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Kebab Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kebab seasoning19K/yr
  • doner kebab seasoning18K/yr
  • tongmaster seasonings9K/yr
  • donner kebab seasoning mix11K/yr
  • tongmaster5K/yr
  • colmans donner kebab mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Kebab Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.38

Not impressed with the taste

Ok. Not a very strong taste

Does not taste like donna

Value For Money9%+0.36

For the price it wasn't good value

Stupidly expensive

A little on the expensive side

Salt Content9%−0.17

too salty

really salty

presenting solely as a salty crumb

Flavor8%−0.09

Needs more flavour

The product exhibits a complete absence of flavor

Had to add my own additional flavours after cooking

Spiciness6%+1.45

its quite spicy spicy

Love

Taste-Overall41%+0.38

Good food

Good taste

Tastes beautiful

Baking8%+0.17

Really good Chicken Kebabs

Made lovely burgers

Best kebab seasoning

Value For Money7%+0.36

the reasonable price

it offers excellent value for money

Good value

Ease Of Use7%

Easy to use

The curry was easy to make up

Very nice and easy

Nutritional Content5%+1.11

Perfect gluten free Chinese curry

works great and makes really juicy tasty burgers with both beef or pork mince,i prefer the 5% pork mince with this seasoning for healthy low fat burgers that taste great,give it a go i batch make mine and freeze them

Am glutenfree so I need it

FAQ

Common Kebab Seasoning questions

Answered from the same tracked data.