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Kebab

Maybe

Returns run at only 0.0% of orders. But prices span $0.68–$12.23, mostly outside the sweet spot, so Kebab is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£43K/yr90K searches / yr
90-day growth
+35.3%search demand this quarter
Competition
46%top-5 click share · 16 brands · 45 sellers

Flapen Score

Kebab against its category

The dotted line is the Grocery average. Past it, Kebab is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kebab market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kebab 90K times last year and spent an estimated £43K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+35.3%
Conversion, latest week
12.7%
Market size, estimated
£43Ka year
Top search term
kebab55K searches a year

02 · Price

A sale here is worth £3.76.

Listings sell for £3.76 on average, from £0.68 to £12.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.76 that is £940 to £2K a year per listing.

Average price
£3.76under the $15 to $100 sweet spot
Price range
£0.68–£12.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£940–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #199 within Herbs, Spices & Seasonings. It carries 119 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#199in Herbs, Spices & Seasonings
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kebab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

16 falling

Sellers

45

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

24%

  • Iceland37%
  • Barakat13%
  • Morrisons8%
  • Humza7%
  • Jahan6%
  • Colman's5%

Search terms

Top Kebab search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kebab55K/yr
  • kebabs9K/yr
  • kebab meat12K/yr
  • chicken kebab6K/yr
  • doner kebab5K/yr
  • doner4K/yr

Reviews and returns

What reviews say buyers love and hate about Kebab

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%+0.10

Did not taste nice

Indigestion33%−0.19

And for most of the next day with all of the heartburn

Smell17%−0.09

Appalling

Oily/Greasy17%−0.09

Greasy with a strong smell of rotting onions when heated

Love

Taste-Overall37%+0.10

Beautiful kebab meat

Good taste

This tastes exactly like the takeaway

Baking31%+2.88

Fab,really good way to cook healthy home made kebabs

Nice bread

Brings the kebab shop home, good taste and lots of it

Flavor10%+0.79

Surprised how tasty this was

Delicious Garlic Kebab Meat

Quality-Overall8%+0.58

Price and quality

Spiciness6%−0.02

Very good, better with pitta and chilli sauce

Spice level was ok

FAQ

Common Kebab questions

Answered from the same tracked data.