Kebab
MaybeReturns run at only 0.0% of orders. But prices span $0.68–$12.23, mostly outside the sweet spot, so Kebab is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £43K/yr90K searches / yr
- 90-day growth
- +35.3%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 45 sellers
Flapen Score
Kebab against its category
The dotted line is the Grocery average. Past it, Kebab is stronger. Inside it, weaker.
Market
The Kebab market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kebab 90K times last year and spent an estimated £43K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +35.3%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £43Ka year
- Top search term
- kebab55K searches a year
02 · Price
A sale here is worth £3.76.
Listings sell for £3.76 on average, from £0.68 to £12.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.76 that is £940 to £2K a year per listing.
- Average price
- £3.76under the $15 to $100 sweet spot
- Price range
- £0.68–£12.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £940–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #199 within Herbs, Spices & Seasonings. It carries 119 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #199in Herbs, Spices & Seasonings
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 119per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Kebab products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Grill House Doner Kebab Meat 350g (Frozen)
- Price
- £3.85
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 2y ago

Barakat Doner Kebab 500g
- Price
- £2.63
- Rating
- 3.7/5
- Reviews
- 92
- Age
- 2y ago

Humza Meat Charcoal Seekh Kebabs 400g (Frozen)
- Price
- £3.65
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 9y ago

Grill House Authentic Doner Kebab Meat Sliced 1.2kg
- Price
- £9.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Colmans Weekend Wonders Chicken Kebab Meal Maker recipe mix spice mix for a takeaway-style family meal perfect with pitta bread 30 g
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 255
- Age
- 5y ago
Trending
90-day click momentum
Rustlers Doner Kebab 148g
- Price
- £2.49
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago

Morrisons The Best Chicken Kyiv Inspired Sharing Kebab 445g
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Applied Nutrition Chicken Kebab Meat 350g
- Price
- £4.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jahan Charcoal Chicken Kebabs 500g
- Price
- £5.26
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago

Jahan Charcoal Meat Kebabs 500g
- Price
- £5.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch date
Rustlers Doner Kebab 148g
- Price
- £2.49
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3mo ago

Morrisons The Best Chicken Kyiv Inspired Sharing Kebab 445g
- Price
- £5.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Applied Nutrition Chicken Kebab Meat 350g
- Price
- £4.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jahan Charcoal Meat Kebabs 500g
- Price
- £5.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Jahan Charcoal Chicken Kebabs 500g
- Price
- £5.26
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
45
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
24%
- Iceland37%
- Barakat13%
- Morrisons8%
- Humza7%
- Jahan6%
- Colman's5%
Search terms
Top Kebab search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kebab55K/yr
- kebabs9K/yr
- kebab meat12K/yr
- chicken kebab6K/yr
- doner kebab5K/yr
- doner4K/yr
Reviews and returns
What reviews say buyers love and hate about Kebab
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not taste nice
And for most of the next day with all of the heartburn
Appalling
Greasy with a strong smell of rotting onions when heated
Love
Beautiful kebab meat
Good taste
This tastes exactly like the takeaway
Fab,really good way to cook healthy home made kebabs
Nice bread
Brings the kebab shop home, good taste and lots of it
Surprised how tasty this was
Delicious Garlic Kebab Meat
Price and quality
Very good, better with pitta and chilli sauce
Spice level was ok
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kebab questions
Answered from the same tracked data.









