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Kebab

Maybe

An estimated 0.0% of orders come back. But prices span $0.68–$12.23, mostly outside the sweet spot, so Kebab is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£43K/yr90K searches / yr
90-day growth
+35.3%search demand this quarter
Competition
46%top-5 click share · 16 brands · 45 sellers

Flapen Score

Kebab against its category

The dotted line is the Grocery average. Past it, Kebab is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kebab market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kebab 90K times last year and spent an estimated £43K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+35.3%
Conversion, latest week
12.7%
Market size, estimated
£43Ka year
Top search term
kebab55K searches a year

02 · Price

A sale here is worth £3.76.

Listings sell for £3.76 on average, from £0.68 to £12.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £3.76 that is £940 to £2K a year per listing.

Average price
£3.76under the $15 to $100 sweet spot
Price range
£0.68–£12.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£940–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #199 within Herbs, Spices & Seasonings. It carries 119 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#199in Herbs, Spices & Seasonings
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
35

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kebab products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

16 falling

Sellers

45

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 84%

Open market

24%

  • Iceland37%
  • Barakat13%
  • Morrisons8%
  • Humza7%
  • Jahan6%
  • Colman's5%

Search terms

Top Kebab search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kebab55K/yr
  • kebabs9K/yr
  • kebab meat12K/yr
  • chicken kebab6K/yr
  • doner kebab5K/yr
  • doner4K/yr

Reviews and returns

What reviews say buyers love and hate about Kebab

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not taste nice”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Kebab questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data