kebab
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Review moat
Great119.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Bad£43K£43K/yr · 90K searches
Avg price
Bad£3.76avg listing price — sweet spot $15–$100
Price range
Bad£0.68–£12.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kebab is a £43K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kebab market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £38K–£47K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 3%
- Out of stock
- 6.5%
- Avg brand age
- 42 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
45
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
24%
- Iceland37%
- Barakat13%
- Morrisons8%
- Humza7%
- Jahan6%
- Colman's5%
Top kebab search terms
- kebab55K/yr
- kebabs9K/yr
- kebab meat12K/yr
- chicken kebab6K/yr
- doner kebab5K/yr
- doner4K/yr
Top kebab products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Grill House Doner Kebab Meat 350g (Frozen)
Iceland£3.854.3★101 rev
Barakat Doner Kebab 500g
Barakat£2.633.7★92 rev
Humza Meat Charcoal Seekh Kebabs 400g (Frozen)
Humza£3.654.2★220 rev
Grill House Authentic Doner Kebab Meat Sliced 1.2kg
Iceland£9.505.0★1 rev
Colmans Weekend Wonders Chicken Kebab Meal Maker recipe mix spice mix for a takeaway-style family meal perfect with pitta bread 30 g
Colman's£0.904.6★255 rev
Newest
by launch date
Rustlers Doner Kebab 148g
Rustlers£2.494 rev
Morrisons The Best Chicken Kyiv Inspired Sharing Kebab 445g
Morrisons£5.800 rev
Applied Nutrition Chicken Kebab Meat 350g
Applied Nutrition£4.120 rev
Jahan Charcoal Meat Kebabs 500g
Jahan£5.250 rev
Jahan Charcoal Chicken Kebabs 500g
Jahan£5.262 rev
Trending
90-day click momentumRustlers Doner Kebab 148g
Rustlers£2.493.8★
Morrisons The Best Chicken Kyiv Inspired Sharing Kebab 445g
Morrisons£5.800.0★
Applied Nutrition Chicken Kebab Meat 350g
Applied Nutrition£4.120.0★
Jahan Charcoal Chicken Kebabs 500g
Jahan£5.263.5★
Jahan Charcoal Meat Kebabs 500g
Jahan£5.250.0★
What buyers say about kebab
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful kebab meat”
“Fab,really good way to cook healthy home made kebabs”
“Surprised how tasty this was”
“Price and quality”
“Very good, better with pitta and chilli sauce”
“It was so smooth”
“so easy to prepare as well”
What buyers complain about
“Did not taste nice”
“And for most of the next day with all of the heartburn”
“Appalling”
“Greasy with a strong smell of rotting onions when heated”
Common questions
- Is kebab profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 35 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the kebab niche?
- 16 brands and 45 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in kebab?
- Top complaints mined from reviews: Taste-Overall, Indigestion, Smell. The return rate is 0.0%.
- What does it cost to enter the kebab niche?
- Listings span £0.68–£12.23; the average listing price is £3.76 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.