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Kataifi Pastry

Fail

Demand is soft, at -57.0% this quarter, so Kataifi Pastry is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£194K/yr332K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 16 sellers

Flapen Score

Kataifi Pastry against its category

The dotted line is the Grocery average. Past it, Kataifi Pastry is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kataifi Pastry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kataifi Pastry 332K times last year and spent an estimated £194K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
7.4%
Market size, estimated
£194Ka year
Peak month
February4.9× the quietest month
Top search term
kunafa80K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £4.11 to £21.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £7.86 that is £12K to £16K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£4.11–£21.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #990 within Bakery. It carries 648 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
73%
Out of stock, average day
12.3%
Average rank
#990in Bakery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
648per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Kataifi Pastry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Eastanbul37%
  • Seba Garden33%
  • Mareluxe11%
  • Yörem5%
  • Toprak4%
  • Topline4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Kataifi Pastry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.9×

Search terms

Top Kataifi Pastry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kunafa80K/yr
  • kataifi pastry46K/yr
  • kadayif48K/yr
  • kataifi33K/yr
  • dubai chocolate kit40K/yr
  • knafeh16K/yr
  • kanafeh19K/yr
  • kanafa7K/yr
  • kunafa pastry9K/yr
  • katafi5K/yr

Reviews and returns

What reviews say buyers love and hate about Kataifi Pastry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%−0.16

Worst ever, smells awful

It came moldy, absolutely stinks of mold when you open the bag and i broke it apart and it was green and dark

Value For Money19%−0.04

Too expensive

Not worth it

Quite an expensive product for how much you get

Taste-Overall19%+1.42

It tastes horrible

it also has a strange taste

Color13%−0.08

The pastry was green gray

Advertised Vs Actual Product13%−0.06

Terrible description of a poor product

Love

Taste-Overall33%+1.42

Delicious in chocolate

Made myself some nice Dubai style chocolate bars with this

Good taste

Quality-Overall23%+2.21

Excellent product

Great quality

Will buy it again~ Good quality and flavour

Baking17%+0.29

Great for baking

Baking ability was very good

Really good I use this for Dubai cheesecake

Value For Money8%−0.04

Great value for money

Excellent value for money

Great value set

Crispiness6%+0.44

The product was of good quality, very fresh and crispy

Crunchy

This was already baked so didnt have to fry it and the chocolate turned out fantastic, really nice, good crunch

FAQ

Common Kataifi Pastry questions

Answered from the same tracked data.