Is kashmiri chilli powder profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 11 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (38/100).

How competitive is the kashmiri chilli powder niche?

8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in kashmiri chilli powder?

Top complaints mined from reviews: Flavor, Spiciness, Taste-Overall. The return rate is 0.0%.

When does demand for kashmiri chilli powder peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kashmiri chilli powder niche?

Listings span £2.90–£11.74; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.

kashmiri chilli powder

Skip it

Prices mostly outside the sweet spot ($2.90–$11.74) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,224.27

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£132K

£132K/yr · 111K searches

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.51

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Price range

Bad£2.90–£11.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, kashmiri chilli powder is a £132K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kashmiri chilli powder market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £130K–£163K; units × avg price
Conversion rate: 18.2%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 2.9%
Avg brand age: 71 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Old India37%
TRS25%
The Worldwide Mint14%
Mother's SpiceX7%
Natco6%
BanyanTree Foods5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top kashmiri chilli powder search terms

kashmiri chilli powder82K/yr -18.6%17.2% conv.
kashmiri red chilli powder20K/yr -45.1%16.1% conv.
kashmiri chilli4K/yr -24.4%5.4% conv.
kashmiri2K/yr -15.8%5.1% conv.
kashmiri chili powder3K/yr -55.1%15.2% conv.

All search terms

Top kashmiri chilli powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old India Kashmiri Chilli Powder 100gm

Old India£2.904.6★677 rev

Kashmiri Chilli Powder - 100g Bag - TRS Brand

TRS£3.924.7★135 rev

The Worldwide Mint£4.324.6★366 rev

Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)

Mother's SpiceX£5.964.5★103 rev

Natco Chilli Powder Kashmiri 400g

Natco£5.374.7★252 rev

Newest

by launch date

Kashmiri Chilli Powder - 100g Bag - TRS Brand

TRS£3.92135 rev

1y ago

Mothers SpiceX Kashmiri Red Chilli Powder | Mild Heat & Vibrant Color | 100% Pure & Natural | No Additives | Available in 50g 100g 200g 425g (50g)

Mother's SpiceX£5.96103 rev

1y ago

Angus & Oink£8.88185 rev

2y ago

Kashmiri Chilli Powder I Red Chilli Powder I Premium Quality I 400G | Kashmiri Red Chili Powder for Cooking in Resealable Zip Lock Pouch

The Worldwide Mint£8.0856 rev

2y ago

The Worldwide Mint£4.32366 rev

4y ago

What buyers say about kashmiri chilli powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Quality is fine”

Flavor17%

“with a very nice paprika like flavour”

Spiciness15%

“Always loved this chilli”

Value For Money10%

“Good value for money”

Color5%

“Nice colour, not actually cooked with it yet”

Taste-Overall5%

“apart from my curry tasted good :”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall4%

“Good size”

Sweetness3%

“Smoky sweet & a good colour”

Locally Manufactured1%

“found the same pack in a local Asian store for £1.80 so will buy locally in future”

What buyers complain about

Flavor25%

“almost no flavour at all”

Spiciness25%

“Not really hot”

Taste-Overall8%

“taste just not right for me”

Allergies8%

“ALLERGENS NOT DISCLOSED”

Ingredients-Overall8%

“Description/images state nothing about any gluten containing ingredients”

Recycle/Reuse2%

“The only thing Id improve is the bag isnt resealable”

Common questions

Is kashmiri chilli powder profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 11 tracked products. 90-day search growth is -24.9%. Flapen's verdict: Skip it (38/100).
How competitive is the kashmiri chilli powder niche?: 8 brands and 34 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in kashmiri chilli powder?: Top complaints mined from reviews: Flavor, Spiciness, Taste-Overall. The return rate is 0.0%.
When does demand for kashmiri chilli powder peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kashmiri chilli powder niche?: Listings span £2.90–£11.74; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.