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Kashmiri Chilli Powder

Fail

Prices span $2.90–$11.74, mostly outside the sweet spot, so Kashmiri Chilli Powder is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£132K/yr111K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 34 sellers

Flapen Score

Kashmiri Chilli Powder against its category

The dotted line is the Grocery average. Past it, Kashmiri Chilli Powder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kashmiri Chilli Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kashmiri Chilli Powder 111K times last year and spent an estimated £132K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
18.2%
Market size, estimated
£132Ka year
Peak month
January1.5× the quietest month
Top search term
kashmiri chilli powder82K searches a year

02 · Price

A sale here is worth £6.51.

Listings sell for £6.51 on average, from £2.90 to £11.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.51 that is £8K to £10K a year per listing.

Average price
£6.51under the $15 to $100 sweet spot
Price range
£2.90–£11.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #18 within Herbs, Spices & Seasonings. It carries 1,224 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#18in Herbs, Spices & Seasonings
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,224per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Kashmiri Chilli Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

6%

  • Old India37%
  • TRS25%
  • The Worldwide Mint14%
  • Mother's SpiceX7%
  • Natco6%
  • BanyanTree Foods5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Kashmiri Chilli Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kashmiri Chilli Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kashmiri chilli powder82K/yr
  • kashmiri red chilli powder20K/yr
  • kashmiri chilli4K/yr
  • kashmiri2K/yr
  • kashmiri chili powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Kashmiri Chilli Powder

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“almost no flavour at all”
A buyer, on “Flavor”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kashmiri Chilli Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data